• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

For my GCSE coursework I have been asked to write a report about how I intend to investigate a retail business moving to the area.

Extracts from this document...

Introduction

My Report For my GCSE coursework I have been asked to write a report about how I intend to investigate a retail business moving to the area. I intend to market a clothes shop. My business will sell a variety of clothes and its products will be aimed at the members of the public. In order to do this I will need to complete a number of tasks which include researching, conducting questionnaires, arranging a meeting to speak to the competitors. Once I have done this I will use the information I have gained to write up the marketing plan and use the marketing plan. I will also need to think about the factors which may affect the success of my marketing campaign such as social, environmental and economical factors. Examples of this might be pollution, waste, jobs Finally I will write up my marketing plan in to as much detail as I can within the 1500 words. Aims 1. To find out from the public whether there is any interest in setting up a new clothes shop in Amersham. 2. To find out the cost of using different advertising and promotion methods. 3. To find out what my main competitor sells and what prices they charge. ...read more.

Middle

Weaknesses * Not that well known This is one of our downfalls because if we are not well know then not many people will know about the business so we will need to do well in advertising the business. * Doesn't have a high amount of customers in its database The reason is because of the above so good advertising to let people know we are here then the business should improve. Market research Market research involves collecting, recording and analysing information about consumers by studying statistics and reports and gathering new data by surveys of individuals or groups. There are two types of data, these are: 1. Primary data (field research) 2. Secondary research (desk research) Primary data or field research as it is sometimes referred to, involves the collection of first hand information which could be about a firm's products, advertising, promotions, pricing distribution or competition. Secondary data or desk research is information which already exists due to other people's research. It can be found: * Internally - Within the business i.e. business records e.g. accounts customer complaints and feedback from sales representatives reports. * Externally - outside the business i.e. published by someone else e.g. ...read more.

Conclusion

This shows us that more people shop in Walton's Clothing so that means that it is my main competitor in Amersham. This shows me how often people shop at my main competitor. This shows me that people are mostly interested in % discounts. This shows me that people are mostly interested in flyers. This shows me that people want clothes that have a variety of sizes. Asked if Amersham will benefit from this clothes shop they said yes. So from this Marketing Mix Marketing mix can also be called the 4 P's because it stands for: P roduct The business must come up with a product that people will want to buy. It must fulfil some of the customer's needs or wants. P rice The price must be one that the customer thinks is good value for money. This is not the same as being cheap. P romotion The product must be promoted so that potential customers are aware that it exists. P lace The product must be available for sale in a place that the customer will find convenient. I it gets only one of them wrong then they are in trouble. The product will fail. So with this in mind I have to be careful in how I set to go around this because if I get something wrong then my business will fail. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. For my business report I am investigating the Co-op erative society supermarket.

    Co-op retail group five functional areas are; 1. sales and marking function Sales and marketing is concerned with identifying what the Co-op retails customer's needs and requirements are and also what they require and expect from a product or service and that they receive the highest level and quality of service and goods at a fair and reasonable price.

  2. The business I am going to set up is a snooker club,

    The financial efficiency ratios are asset turnover, debtor's turnover, and stock turnover. 5 Shareholder Ratios are used to enable the investor to make the assessment in the business performance and the actual financial return on the investment. Profitability- Net profit margin- Net profit x 100 Sales Gross profit margin- Gross

  1. Business Aims and Objectives.

    Peninsular Park, Bugsby's Way Charlton Below is an example of a Phones 4 U store where Nokia supply their phones to. London - East Ham 119 High Street North East Ham E6 1HZ 020 8586 9286 Ilford 164 High Road Ilford IG1 1DG 0208 5532109 Barking Unit 4, Vicarage Fields

  2. Evaluate the efficiency of Tesco's stock control methods.

    Tesco is continuously updating their stock control methods and thinking of new ways to improve efficiency. However most schemes can only be carried out with sufficient capital and investment, (apx 1).

  1. In this assignment I am going to produce a detailed business report on a ...

    Factors of production: Before looking at the functions of a business, it is a good idea to look again at the factors of production. 1. Land - this factor includes not only the premises of a business and the actual land on which a factory or business stands, but also natural resources, e.g.

  2. Business report on Marks and Spencer.

    This is the first time Marks & Spencer has teamed up with a high profile sportsman in this way. David Beckham is enthusiastic about the prospect of working alongside Marks & Spencer. He said, "For some time now I have been enjoying the creative side of my commercial work and

  1. This coursework that I intend on completing will be based around setting up a ...

    This chapter will also look at details such as: * How other business operate * Plausible costs of the business (rent etc) * Future (expanding) * Target audience * Current market For research I will look into various things. As part of my primary research I will use questionnaires in order to develop knowledge on what people think.

  2. In this coursework I need to produce a detailed business report on one medium-sized ...

    Private limited companies find it easier to attract capital because investors have the benefit of limited liability and this access to finance makes it simpler for the business to grow. Advantages: - Shareholders have limited liability - More capital can be raised - Control of company held within the firm

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work