For this assignment I have been asked to produce a new marketing strategy for an existing product. The product that I have decided to study and research is Coca Cola this is because Coca Cola is my favourite drink and I would like to know what other peopl

The first 200 words of this essay...

Introduction

For this assignment I have been asked to produce a new marketing strategy for an existing product. The product that I have decided to study and research is Coca Cola this is because Coca Cola is my favourite drink and I would like to know what other people think about it. I have been asked to obtain primary and secondary data relating to Coca Cola. Firstly I have been asked to carry out a questionnaire and analyse my result using graphs. Then I have been asked to investigate the secondary data, places where I would look to find this data is the Internet and magazines.

I have been asked find out what are the external influences affecting Coca Cola. I have also been asked to carry out a PEST and SWOT analysis of the market. I will state how important are these external influences to my strategy.

I will find out how the marketing mix been used to create the marketing mix and write a justification of my marketing mix. I have been asked to evaluate the different type of marketing models used in this assignment. I will assess the reliability and validity of the models.