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For this assignment, we visited John Lewis in Kingston on the 11th of May 2011 to get ideas to be able to put together as a group a display for visual merchandising.

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Introduction

Unit 30: Assignment 3 M3 For M3 I will be analysing the Visual Merchandising techniques that the group and I used to plan and build the display. For this assignment, we visited John Lewis in Kingston on the 11th of May 2011 to get ideas to be able to put together as a group a display for visual merchandising. Visiting John Lewis helped us gather some ideas for what we should include in our plan and how the display could be made. Visual merchandising is the activity of promoting the sale of goods, especially by their presentation in retail outlets. Retail outlets are places that the public can buy goods and services. Display and visual merchandising are a key element for department stores in attracting sales and include in-store displays and window displays. The visual merchandising techniques that I used to plan and build the display are, use of fixtures and fittings, wall fixtures (shelf) and softline fixtures (rail). Use of fixtures and fittings- I used this technique in the plan and display as the stock are considered as permanent attachments as opposed to moveable items. ...read more.

Middle

The reason why horizontal product placement wasn't taken into consideration was because it is used to increase the concentration of a customer for a certain product; a multiple horizontal placement side by side of one product is applied and we wanted our display to be unique with its products and not be the same. Retail space management In retail stores, this plays a critical role: * It helps to avoid stockouts and thereby lost sales. * It helps boost sales revenue- our display is to be displayed near the entrance of the department store as this is more likely to capture the attention of the shoppers than articles buried away in a side aisle or in the back of the store. We have to monitor prices, sales volume and margins so as to place our most profitable articles in high-traffic, high visibility areas. In our display, space was very important as we wanted our products to be spaced out so they are easily seen. We had our shoes, clothes and accessories separate but on the same display but a different layout for each so they each stand out in their own way. ...read more.

Conclusion

What we then found out was that our measurements were not very accurate and appropriate for the display so we realised the plan's rigidity and had to make some adjustments to it to fit the display and customers' needs. What we found hard to do was, sticking according to the plan exactly as we sketched it and putting the whole of the display together was hard at the end. What was found difficult about building the model was, to start off with; we didn't have all the right materials to make the base of the model and for everything else to be stable/strong enough to hold the products that we had to go on the model. The improvements that I suggest in both, planning and building of the display are: 1. Size and scale of model- change measurements to fit the display better 2. More time planning and getting it accurate- take every detail of the plan into consideration to avoid any mistakes being made on the display during the construction of it. 3. Change of colour-have more contrasting colours on the model so the appearance could be more eye-catching to customers walking by. ...read more.

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