• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

For this assignment, we visited John Lewis in Kingston on the 11th of May 2011 to get ideas to be able to put together as a group a display for visual merchandising.

Extracts from this document...


Unit 30: Assignment 3 M3 For M3 I will be analysing the Visual Merchandising techniques that the group and I used to plan and build the display. For this assignment, we visited John Lewis in Kingston on the 11th of May 2011 to get ideas to be able to put together as a group a display for visual merchandising. Visiting John Lewis helped us gather some ideas for what we should include in our plan and how the display could be made. Visual merchandising is the activity of promoting the sale of goods, especially by their presentation in retail outlets. Retail outlets are places that the public can buy goods and services. Display and visual merchandising are a key element for department stores in attracting sales and include in-store displays and window displays. The visual merchandising techniques that I used to plan and build the display are, use of fixtures and fittings, wall fixtures (shelf) and softline fixtures (rail). Use of fixtures and fittings- I used this technique in the plan and display as the stock are considered as permanent attachments as opposed to moveable items. ...read more.


The reason why horizontal product placement wasn't taken into consideration was because it is used to increase the concentration of a customer for a certain product; a multiple horizontal placement side by side of one product is applied and we wanted our display to be unique with its products and not be the same. Retail space management In retail stores, this plays a critical role: * It helps to avoid stockouts and thereby lost sales. * It helps boost sales revenue- our display is to be displayed near the entrance of the department store as this is more likely to capture the attention of the shoppers than articles buried away in a side aisle or in the back of the store. We have to monitor prices, sales volume and margins so as to place our most profitable articles in high-traffic, high visibility areas. In our display, space was very important as we wanted our products to be spaced out so they are easily seen. We had our shoes, clothes and accessories separate but on the same display but a different layout for each so they each stand out in their own way. ...read more.


What we then found out was that our measurements were not very accurate and appropriate for the display so we realised the plan's rigidity and had to make some adjustments to it to fit the display and customers' needs. What we found hard to do was, sticking according to the plan exactly as we sketched it and putting the whole of the display together was hard at the end. What was found difficult about building the model was, to start off with; we didn't have all the right materials to make the base of the model and for everything else to be stable/strong enough to hold the products that we had to go on the model. The improvements that I suggest in both, planning and building of the display are: 1. Size and scale of model- change measurements to fit the display better 2. More time planning and getting it accurate- take every detail of the plan into consideration to avoid any mistakes being made on the display during the construction of it. 3. Change of colour-have more contrasting colours on the model so the appearance could be more eye-catching to customers walking by. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Marked by a teacher

    Marketing case studies - Asda and John Lewis

    3 star(s)

    ASDA don't sell popular brand names because they offer cheaper products and they would have to sell more products than john Lewis to make the same money. Price ASDA is known for its low prices and value for money therefore reasonable quality and fashion aimed at the market that are more priced orientated than image orientated.


    With the help of IT they can keep the employees informed and up to date with the latest information. Colleague support and Customer Service Colleague support and customer service have to work together in the recruitment, retention and training issues as colleague support is in charge of making sure that

  1. business planning unit 8

    There will be several machines required within the factory. All the machines will be bought they will not be leased as once the business considers to expand it will not have to re-buy the machines. If there are additional machines required they can then be bought however the same ones will not have to be bought.

  2. For this assignment I have been asked to produce a new marketing strategy for ...

    Maturity: This stage is more of a plateau than a curve and its length varies depending on the product. Once the product reaches at this stage it is important to find ways to keep it there as long as profitably possible.

  1. High Street Retail case study. JD (John David Group) is a well renowned store, ...

    The finance crisis is said to be shaping up to be one of the most tumultuous times on record in the global financial markets-BBC news 10/10/2008. This could impact on JD's previous success as shoppers are more inclined to go to outlets like TK Maxx.

  2. Marketing ideas for Oi! Bagel

    In the long term, if the business was to spend the �250,000 then this could mean that there business would expand. By doing the promotional campaign it will increase the awareness leading to more customers, then increasing sales and altogether increases the profit of the business.

  1. What-if and Contingency plan

    I could offer discounts on certain products and have a buy on get one free offer. I have chosen to do this because from my primary research, I can see that 30% of males and 40% of females said they prefer BOGOF promotion over others.

  2. Marketing assignment - analysis of lastminute.com

    Once motivated to consider a purchase, a consumer is influenced by her perception, or interpretation, of the choices available to her. For example, a health-conscious parent who is motivated to buy a children's breakfast food might rule out all cold cereals because she perceives them to be unhealthy.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work