• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
Page
  1. 1
    1
  2. 2
    2
  3. 3
    3
  4. 4
    4
  5. 5
    5
  6. 6
    6
  7. 7
    7
  8. 8
    8
  9. 9
    9
  10. 10
    10
  11. 11
    11
  12. 12
    12
  13. 13
    13
  14. 14
    14
  15. 15
    15
  16. 16
    16

For this coursework I will produce a portfolio of work investigating the factors that have contributed to the success of a business. The business which I have selected is Tesco PLC.

Extracts from this document...

Introduction

Unit 1 - Investigating Business 2010- 2011 For this coursework I will produce a portfolio of work investigating the factors that have contributed to the success of a business. The business which I have selected is 'Tesco PLC'. The reason why I have decided to investigate Tesco is because it is a multinational corporation which has over 2000 stores in the UK, and is the leading supermarket with 31% market share. Tesco initially started as a Sole Trader and then after trading successfully it became a public limited company (PLC), this enabled it to sell shares on the London Stock Exchange and was one way which Tesco received funds and expanded their company. Tesco also has limited liability which is a huge benefit for shareholders as it protects their personal belongings if Tesco was to go bankrupt. Tesco's mission statement states that they aim to "Create value for customers, to earn their lifetime loyalty." This will lead to customers to continue to make regular purchases which overall increase their sales and profits. Also providing 'value' to their customers will give Tesco an excellent reputation and this is vital for them to gain loyalty from their customers. My research shows that a family of four will spend up to a �100 on food and drink weekly, this is where Tesco aim to capitalise and make sure these customers are using their store. If Tesco's didn't meet their aims and market their company successfully they would not be the leading supermarket with 31% market share, but my research shows that Tesco achieved �3 billion profit and this is through being a well established brand and making sure every store works towards achieving the same aim. If a store does not meet this aim Tesco will have to review and assess the situation. Tesco have achieved this success due to the fact that they have ensured their stores are working cooperatively to satisfy its customers' needs. ...read more.

Middle

Tesco have been extremely wise in allowing an Asian Sweet Shop to trade in their store as they knew it would increase their profits and sales, it was also more convenient for customers as they are able purchase their spices and sweets from the same place without wasting time. The Royal Sweets Shop will also bring in huge amounts of customs of Asian people during special festivals such as Eid, Diwali and Vaisakhi or when people have weddings and parties as they are likely to purchase sweets for the joyous occasions. However during my research I have identified one issue towards the Royal Sweets Shop, is that the types of food it sells is extremely unhealthy, which could affect Tesco as they are promoting healthy eating throughout their store and this could lead to bad criticism and public relations. Halal Meat Shop Tesco have also introduced a new Halal Meat Shop in their store which has been there for almost three years and has been extremely commanding in Slough. Tesco had enough room in their new store to sublet to a Halal Butchers; and by enacting this they have attracted a huge customer base to their superstore. The company saw a gap in the market and have filled it by supplying an authentic Halal Butchers in their store which benefitted Muslims and Asians extremely. The store has been extremely popular with customers as they are able to trust the butcher as he is working under the branch of Tesco whom have a huge reputation. Also it shows the company is displaying an effort of team-working with local stores by allowing them to trade in their store. From my investigation I have discovered that Tesco used to supply their own Halal meat products but customers were reluctant to trust them and therefore it didn't sell as well. This is one of the reasons why Tesco have decided to allow the National Halal Meat Shop to trade in their store as it attracted customers and looked more appealing. ...read more.

Conclusion

As well as this they know that people who shop at Tesco will need items which are necessities such as milk and bread, so these will be kept at the back of the store so customers are able to purchase different products on their way. They also have staff walking around with a 'here to help' sign who will tell customers about special offers. In addition to this they have well advertised displays around the store which they hope will attract customers. All of these different marketing tactics will alert interest into their products and lead to impulsive buying. One factor of promotion that I feel Tesco need to improve on is with their financial services. Currently they advertise these on their website and with leaflets at the checkout, I feel that customers may be attracted to these and read a leaflet however they may not go through with it. If Tesco had a counter in their store which dealt with all of their financial services, customers may feel more comfortable decide to use their services. Van and Online Shopping, Clubcard! Carrier Bag Promotion, Fruit And Veg! Going Abroad One of the new aims that Tesco has adopted is to expand their brand name abroad. Tesco have been extremely successful througout the U.K and after this success decided the best option would be to expand abroad. Expansion has been a huge success for Tesco as they have increased their overall sales and profits and attracted a wider market and gained more potential customers which will ultimately lead to an increase in their sales and profits. Tesco have expanded their stores all over the world which now spans 13 countries across Asia, Europe and the United States. One way that Tesco has ensured its success with trading abroad is by responding and ensuring that they follow all of the legal factors, different currency fluctuations, and the culture of different countries. This has allowed them to trade successfully within these countries as they have adopted their trading styles and the different political ?? ?? ?? ?? ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. Marked by a teacher

    Skills and Knowledge Needed to Work In A Business Environment

    5 star(s)

    with people there is a lot of ways these are just some of the examples I came up with. 1,4 Describe Ways In Which It Is Possible To Learn From Others At Work There are a lot of ways that people can learn from others there here are a few

  2. Marked by a teacher

    Aims of tesco

    5 star(s)

    Tesco also has a long term strategy for growth based on four key parts including: * Growth in the Irish business * Growth in the international business * Be as strong in non-food as in food * Follow customers into new retailing services.

  1. Marked by a teacher

    Frederick Taylor's and Elton Mayo's theories applied in companies - McDonalds and Tesco.

    4 star(s)

    A new employee should be given training as soon as he joins McDonald's and starts his first working day. A well structured training system helps to retain staff and help their staff to perform more efficiently and professionally. A company should develop a standard method of performing each job efficiently.

  2. Case study of The Jollibee Foods Corporation

    Fast food business was born to cater for this group of people. Currently, McDonald, Kentucky Fried Chicken or famously known as KFC, Pizza Huts, Burger King, Jollibee and other market players are competing with each other to gain market share.

  1. (P4) Describe the Functional Activities and the Independencies of Tesco Plc and Coleraine Borough ...

    procedures * Any reported accidents, dangerous occurrences, complaints and hazard warnings should be investigated * Carry out inspections to ensure compliance with the Smoking (NI) Order 2006. 3. Consumer Protection Objective: To protect the consumer against the risk of injury from unsafe goods manufactured, supplied or utilised within the Borough.

  2. Different methods of verbal communication used at Tesco with their advantages and disadvantages ...

    them about things like special offers and promotions to avoid losing them. Disadvantage The disadvantage of Tesco using E-mails is that some people don?t use their E-mail regularly and therefore won?t be able to respond to the message that has been sent to them on time.

  1. Unit 4 P1 explain different types of business information, their sources and purposes

    The intranet is very important as it keeps the staff up to date this can be done through emails Updating knowledge: Tesco PLC would use web based information like the blog to update customer?s knowledge of the products and services and also their knowledge of their future developments Informing future

  2. Stakeholders in Sainsburys and the National Trust

    Yes I do my weekly food shopping like everyone else but I go into town.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work