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Franchise - In 1954 McDonalds was a single hamburger stand in California.

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Introduction

McDonalds Introduction In 1954 McDonalds was a single hamburger stand in California. When Ray Kroc sold them eight of his milkshake makers he suggested they open up more McDonalds restaurants offering to do it himself. The first restaurant is now a museum. McDonalds now serve nearly 50 million people every day! History In 1965 McDonald's went public with the company's first offering on the New York stock exchange (Wall Street). A hundred shares of stock costing $2,250 dollars that day would have multiplied into 74,360 shares today, worth over $2.8 million on December 31, 1998. ...read more.

Middle

Future Expansion Even the very largest companies have to keep growing. McDonalds opens 100's of new restaurants each year. It recently has not performed so well though perhaps because people are becoming more health conscious and don't see fast food as a sensible diet and perhaps also because of growing numbers of vegetarians. Information & Communication Technology McDonalds has a very good website full of useful information like annual reports so shareholders can look at how McDonalds is doing. It also has the history of McDonalds and the news. ...read more.

Conclusion

The reality is there will always be challenges. It is our job to manage through the challenges by leveraging our strengths to overcome them. We often tell our children, "With challenges come opportunities." The same is true for businesses. So, more than ever before, McDonald's must adapt and evolve to seize opportunities as they unfold. Over the years, our core strengths have driven our business success. They differentiate McDonald's from other companies, are not easily imitated and can be leveraged to create a significant benefit for consumers and shareholders. We intend to build on these strengths to return our business to double-digit growth." ...read more.

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