"Fresh Brew" is a new retail outlet, which is on the verge of setting up in Dubai - The coffee shop would deal with various varieties of coffee and confectionery's.
“Fresh Brew” is a new retail outlet, which is on the verge of setting up in Dubai. The coffee shop would deal with various varieties of coffee and confectionery’s. The coffee shop will be owned by John Samuel in partnership with a local. I’ve been hired by Mr. Samuel to draw up a marketing plan in order to make the new venture a success. The coffee shop would employee around ten people, six waiters, 2 people brewing the coffee, a cashier and a cleaner for cleaning up the place. The customers will be offered a lot of varieties of coffee flavors to choose from such as, Espresso, Latte, Malts, Cappuccino, Mocha, Iced Eskimo, Arabian Heights, Tropical Iceberg, Frappicino and Fresh Brew Ice Blended. There would also be a variety of confectionaries such as croissants, pastries, sandwiches, sundaes, mousse, rum balls and sodas. Mr. Samuel felt the need of setting up a coffee shop in Dubai because of the lack of coffee shops and he felt there was a growing demand for coffee. He feels his coffee shop would run successfully as he’s going to introduce new varieties of coffee’s and pastries, which are not sold by other coffee shops in Dubai. “ Fresh Brew’s” main competitor will be Gerard’s, a local firm that is already running successfully all over Dubai. After a lot of research on location I’ve decided that the best place for the coffee shop to be located would be a residential area as the rent would be cheap and there would also be a lot of parking space available. As parking space is readily available for people, customers will be entitled to visit the coffee shop.
