• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

"Fresh Brew" is a new retail outlet, which is on the verge of setting up in Dubai - The coffee shop would deal with various varieties of coffee and confectionery's.

Extracts from this document...


"Fresh Brew" is a new retail outlet, which is on the verge of setting up in Dubai. The coffee shop would deal with various varieties of coffee and confectionery's. The coffee shop will be owned by John Samuel in partnership with a local. I've been hired by Mr. Samuel to draw up a marketing plan in order to make the new venture a success. The coffee shop would employee around ten people, six waiters, 2 people brewing the coffee, a cashier and a cleaner for cleaning up the place. The customers will be offered a lot of varieties of coffee flavors to choose from such as, Espresso, Latte, Malts, Cappuccino, Mocha, Iced Eskimo, Arabian Heights, Tropical Iceberg, Frappicino and Fresh Brew Ice Blended. ...read more.


As parking space is readily available for people, customers will be entitled to visit the coffee shop. The main objective of the business will be survival as to earn profits and a reputation the business initially needs to survive. Initially the objective of the business will be survival and providing a service but as the business progresses its objective will be to make high profits. Since the main objective of the business is survival it will have to make the coffees and confectionary items affordable for the people as to target a wider market. Procedure.. Action Plan.. In order to ensure that the business is a success I have strategically devised a plan of action, which is as follows: Task 1 Plan Of Action In order to guarantee the success of a business my first task is to draw up an action plan. ...read more.


I think that the coffee shop will be targeted to teenagers, businessmen, and families. Since the coffee shop will be catering to mostly everyone's needs in the market so we can segment the target audience on the bases of lifestyle, income groups and uses of the product. I will need to prepare a questionnaire in order to identify the target audience so that I can target the promotions and activities to the specific target market segment. 3) I will have to identify the media to be used in order to promote the outlet. I feel that the media that would be most appropriate for this outlet would be radios, newspapers and leaflets. 4) Lastly, I will investigate and access what my competitors offer. In doing so I can measure their strengths while eliminating all my weaknesses and simultaneously capitalizing on the outlets strengths. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. Business Venture - Dance Club

    * At the moment Britain's current economic state is bordering a recession, more money is being spent by the government than is being made. This has had a knock on effect and less people are going out spending money on leisure activities such as nightclubs etc.

  2. "Is there a scope for a new business in the local area"

    * It would cost a lot of money. As you can see there are better advantages than Dis-advantages, so I think this is a good choice and I might continue with this idea, but before I finally decide I will have to look at all the other ideas.

  1. I am opening a new shop in my local area; this shop is going ...

    Emma and I will be delegating to Megan and Lucy, the part time assistants. Delegation means passing down responsibility and jobs to subordinates, in this case Megan and Lucy, but keeping ultimate responsibility between Emma and myself. Delegation will only work if there is trust between us all.

  2. Working in retail travel

    They are privately owned, typically set up by 1 or 2 individuals with practical experience of the industry, who have entered into a limited partnership, or may be a family business. In all cases they are usually managed by the owners, who are actively involved with the business on a

  1. At present, the owner (Mr Chohan) has a pizza outlet in West Bromwich. He ...

    This is another problem that may arise. If they do decide to go ahead with this project and it is not successful, it could ruin the established business, which is a major threat. The Handsworth branch may also take a while to establish itself.

  2. Starting a new business - marketing

    In Monday 15th March lesson Explain purposes for market research. Definitions for Primary and Secondary research plus differences. Compare different market research methods & where each would be useful. 'Huggett' GCSE business studies textbooks AS Business studies textbooks, Marketing books, my own business studies exercise books.

  1. Executive Summary - Ice Dreams

    in the press, on television, radio, posters, direct mail and in the cinema. The remaining 20 per cent or so bought classified advertising (small ads), financial and legal notices, company announcements, and recruitment advertising (job ads) and advertising in the business and professional press.

  2. Will a game shop in the UK be successful?

    Printed Questionnaire: Questionnaire of a computer game shop 1. How often do you buy computer games? Once a week Once a month Once 6 months Once a year 2. Where do you buy games? Game shop Supermarkets Internet Software store 3.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work