• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Full description of the 5 main functional areas in Thorpe park (Marketing, Human Resources, Customer services, Health and Safety

Extracts from this document...

Introduction

Introduction Welcome to our Thorpe park guide!! In this guide I will be discussing the different functional areas within Thorpe park. Functional areas are different departments within a business that help the business to achieve their aims and objectives. e.g. all the tasks that have to be carried out by the business: Human Resources, Finance, Marketing etc. Furthermore, within this guide I will also include a full description of the 5 main functional areas in Thorpe park (Marketing, Human Resources, Customer services, Health and Safety and I.C.T) and how they all linked together help the business to strive to success. The guide will also include how the different functional areas communicate within a business and how this can affect the future of the business and how well the business does. Functional Areas Marketing: The marketing department are a small group which work with Thorpe park and has the responsibility for the marketing debt to ensure that the brand identity is maintained in all communication both on and of the park. They are able to do this through identifying the brand identity, target market, and visual representation of the brand. (brand logo) For Thorpe park the marketing group target families with children over the age of 12. ...read more.

Middle

The park is fully equipped with CCTV cameras to make sure that nothing out of the original happens before, during or after opening hours. Human Resources: The human resources department staff all specialise in dealing with the people who work in the business. They handle such things as recruitment, training, retirement, redundancies and working conditions. Each year Thorpe park approximately advertises , with the help of the marketing department, 2,000 seasonal jobs. These adverts appear in the local press to advertise two open days when prospective cast members can visit .Once suitable candidates have returned their application forms they will be interviewed, those which are successful are then offered a position. These new staff members then have to endure two induction days of training. Thorpe park normally employees about 1,100 seasonal cast and approximately employ 250 permanent cast, many of whom will then work in both Thorpe park and Chessington. These two days of training include the Tussauds group park structure, health and safety issues, guest care, standards of behaviour, videos of fire safety, emergency procedures, uniforms and appearance, rules and regulations and role plays to test their attention at the end of the first induction day. On the second day of training they will have department specific training with tills and admissions, games, catering, cast facilities and rides which they have to pass a verbal and written test on ride safety. ...read more.

Conclusion

The guest services also need to make sure that they train the cast members with lessons about politeness, awareness of special needs and strategies to use for different situations. They need to train them within these areas because every year they receive customers who speak different languages and people from all sorts of age groups, in which they need to be able to interact with in the appropriate manor. The guest service team simply take their appearance and image standards very seriously, because through them they are able to cast forward to the public their high standards. Methods of communication Throughout Thorpe park their exists many methods of communication between the main functional areas. Especially within the I.C.T department which has the use of information technology we can discover many methods of communication. Every department in Thorpe park in some way has something to do with information technology and methods of communication within information technology. Through in formation technology al department are able to keep in touch with one another as they can send e-mails instead of memos and instead of sending a messenger. Also the respective leaders of each department also meet up to discuss many issues about the business using oral communication. ?? ?? ?? ?? Ruben Lima Goncalves ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. Customer service: an investigation into Thorpe Park

    Satisfy existing customer by providing quality service High levels of customer satisfaction will not guarantee future sales, but are more likely to result in repeat future sales than indifferent or poor customer service. Moreover, satisfied customers are more likely to try out other products/services in the firm's range, or recommend it to friends and family.

  2. Some of the strengths Disney's operational planning has would be their customer focus. Take ...

    Trends Disney, Inc. has continually seeks out opportunities that would influence there future operations. The Disney organization has put its various ventures into four main business groups: parks and resorts, media networks, studio entertainment and consumer products. Some examples of Disney's parks and resorts group include its cruise lines and sports teams.

  1. Business Aims and Objectives.

    So nearness to motorways is therefore one of the most important factors in choosing a location. Also good transport links would make it easier for employees to travel to and from the business. Therefore if there was a train station near to the premises the price of the premises would be higher as the area has good transport links.

  2. Starting a new business - marketing

    Figure I - shows the ages of the people I questioned. The results from my questionnaire are very useful as they have given me a lot of information.

  1. BTEC Business Unit 1 - In this report the two groups that I will ...

    Main Activities The main activates of the Tussauds group are to create memorable visits to all guest by providing good customer service and a wide range of experiences. They also would have to operate and maintain there attractions and theme parks and always be aware of any opposing competition.

  2. Business Internet marketing

    Promotion Promotion describes the activities undertaken to ensure the consumer knows about the product and its capabilities. It usually combines advertising, sales, promotion, public relations and personal selling. How The Internet Supports Promotion Of The 7P's This is the most important of the 7P's and the internet supports this extremely well.

  1. Ao1 : aims and objectives

    They communicate by memos, internet (official Tesco website), letters, questionnaires, e-mail, surveys, and telephone. The I.C.T department communicates with all the other departments by e-mail, notice boards, meetings, conferences, telephone, and newsletters.

  2. Human resources

    The ability to create new technologies, products and services (creativity): Entrepreneurs often show strong technical skills, typically bringing some related experience to their business ventures, in order to develop more creativity. 4. The ability to develop new ways of handling systems, products and services (innovation): Although people often think

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work