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Full description of the 5 main functional areas in Thorpe park (Marketing, Human Resources, Customer services, Health and Safety

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  • Essay length: 2176 words
  • Submitted: 04/01/2006
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AS and A Level ICT in Business

The first 200 words of this essay...

Introduction

Welcome to our Thorpe park guide!!

In this guide I will be discussing the different functional areas within Thorpe park. Functional areas are different departments within a business that help the business to achieve their aims and objectives. e.g. all the tasks that have to be carried out by the business: Human Resources, Finance, Marketing etc.

Furthermore, within this guide I will also include a full description of the 5 main functional areas in Thorpe park (Marketing, Human Resources, Customer services, Health and Safety and I.C.T) and how they all linked together help the business to strive to success. The guide will also include how the different functional areas communicate within a business and how this can affect the future of the business and how well the business does.

Functional Areas

Marketing:

The marketing department are a small group which work with Thorpe park and has the responsibility for the marketing debt to ensure that the brand identity is maintained in all communication both on and of the park. They are able to do this through identifying the brand identity, target market, and visual representation of the brand. (brand logo) For Thorpe

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