Full description of the 5 main functional areas in Thorpe park (Marketing, Human Resources, Customer services, Health and Safety
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Introduction Welcome to our Thorpe park guide!! In this guide I will be discussing the different functional areas within Thorpe park. Functional areas are different departments within a business that help the business to achieve their aims and objectives. e.g. all the tasks that have to be carried out by the business: Human Resources, Finance, Marketing etc. Furthermore, within this guide I will also include a full description of the 5 main functional areas in Thorpe park (Marketing, Human Resources, Customer services, Health and Safety and I.C.T) and how they all linked together help the business to strive to success. The guide will also include how the different functional areas communicate within a business and how this can affect the future of the business and how well the business does. Functional Areas Marketing: The marketing department are a small group which work with Thorpe park and has the responsibility for the marketing debt to ensure that the brand identity is maintained in all communication both on and of the park. They are able to do this through identifying the brand identity, target market, and visual representation of the brand. (brand logo) For Thorpe park the marketing group target families with children over the age of 12.
The park is fully equipped with CCTV cameras to make sure that nothing out of the original happens before, during or after opening hours. Human Resources: The human resources department staff all specialise in dealing with the people who work in the business. They handle such things as recruitment, training, retirement, redundancies and working conditions. Each year Thorpe park approximately advertises , with the help of the marketing department, 2,000 seasonal jobs. These adverts appear in the local press to advertise two open days when prospective cast members can visit .Once suitable candidates have returned their application forms they will be interviewed, those which are successful are then offered a position. These new staff members then have to endure two induction days of training. Thorpe park normally employees about 1,100 seasonal cast and approximately employ 250 permanent cast, many of whom will then work in both Thorpe park and Chessington. These two days of training include the Tussauds group park structure, health and safety issues, guest care, standards of behaviour, videos of fire safety, emergency procedures, uniforms and appearance, rules and regulations and role plays to test their attention at the end of the first induction day. On the second day of training they will have department specific training with tills and admissions, games, catering, cast facilities and rides which they have to pass a verbal and written test on ride safety.
The guest services also need to make sure that they train the cast members with lessons about politeness, awareness of special needs and strategies to use for different situations. They need to train them within these areas because every year they receive customers who speak different languages and people from all sorts of age groups, in which they need to be able to interact with in the appropriate manor. The guest service team simply take their appearance and image standards very seriously, because through them they are able to cast forward to the public their high standards. Methods of communication Throughout Thorpe park their exists many methods of communication between the main functional areas. Especially within the I.C.T department which has the use of information technology we can discover many methods of communication. Every department in Thorpe park in some way has something to do with information technology and methods of communication within information technology. Through in formation technology al department are able to keep in touch with one another as they can send e-mails instead of memos and instead of sending a messenger. Also the respective leaders of each department also meet up to discuss many issues about the business using oral communication. ?? ?? ?? ?? Ruben Lima Goncalves
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