• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Functional Areas

Extracts from this document...

Introduction

Task 2- Activities of functional areas and their contribution towards meeting aims and objectives Procedure In order to complete this report I am going to research on four different functional areas, and identify them. Findings I am going to identify and describe four different functional areas for the PLC Tesco. The four functional areas are: * Marketing * Administration * Customer services * Research and development Marketing Marketing is a technique used to advertise, sell, and promote products in a business. Marketing is done so that a business can find out what customers want, then setting out to meet their needs. Marketing includes market research, deciding on products and prices, and advertising, promoting, distributing and selling. The marketing department in the Tesco Company meet the customer needs by offering them services and quality products, which persuades and encourages them to come back and shop. The marketing department within the Tesco business do all sorts of different jobs in the business like, plan the marketing mix, which is place, price, promotion and product, advertising their services, research customer needs and sites, do advertising campaigns, compare sales with competitors, understanding and anticipating customer requirements, and develop strategies that help to remain a market leader. The company use primary and secondary data to carry out market research, for example they create questionnaire to find out customer needs, this is secondary research. ...read more.

Middle

They calculate the profits and investment. They also handle credit cards, handle the wages given out, and transfer payment, record profits being made and then pay suppliers. In the Tesco Company, they will manage and calculate how much money is going to be sent of to the suppliers for the products. They will also calculate how much money is being made, by counting the stock and the product prices. They will also handle the wages, by making sure credit and allowances are accurate. They also record all the money they handle on a database. The jobs in the finance department are administrator, account managers, finance director. Tesco employ specialist accounts to manage the finance of the company. In the company they have a two section. The first is the 'Management accounting department. This is where they plan the company's finance for the future. They sort out the money being made each day and sent out to suppliers. They use this to plan the budgets for the future and what they can use the money on in the future. They also plan the budgets for each department and make sure they have to stay within the budget. Also in the finance department they make predictions and plan what should happen in the coming months and years. They create and look at the cash flow charts and break even graphs. ...read more.

Conclusion

Research and development Research and development is a department in a company that finds out information about products. Research is an activity that is used to discover new products, or useful in creating a new product that customer would prefer to buy and use, also researching into the competitors products, prices and services. Development is a process that finds out how to improve products, process them or adjust them. The jobs in the research and development department are company representatives, Management of research, The tasks they do are to develop and commercialize new technologies and product, like they need to go into busy places, like shopping centres and give out questionnaires or samples and found out what people think of the products. They use questionnaires to find out what people think of the products and to find out what colour, size, company make they would prefer. This is a primary research method. They have the responsibilities for planning projects, managing activities and costs. The also have to attend and deliver presentations at conferences and trade shows to launch or trail new products. The research and development department links to the company, which is to advertise goods and services, also to find out what the customer needs, are. The Research and Development links to the objective of increasing sales and finding out their customers needs. If the company do enough research and development on each certain product, then they can find out the customers needs from the results they figured. ?? ?? ?? ?? ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Structures, Objectives & External Influences section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Structures, Objectives & External Influences essays

  1. Introduction to Tesco

    In July 2002 Tesco acquired the 'HIT' chain of hypermarkets in Poland. Tesco have also expanded into Retailing Services. In 1997 a joint venture was formed with the Royal Bank of Scotland to offer a broad range of financial services, closely followed by the launch of the Tesco Visa card, Insurance and other financial services.

  2. The Business Environment Coursework. Describe the type of business, purpose and ownership of ...

    would lose business, but shareholders and owners may be happy as the supplier may be cheaper than previous ones. Issues like this may make M&S wary of using a new supplier. Task 11. Evaluate how future changes in economic, political, legal and social factors, may impact on the strategy of a specified organisation.

  1. For my portfolio, I was asked to do an assignment on two businesses. I ...

    Competition Tesco has many competitors such as Sainsburys, Safeway, and many supermarkets have made Tesco to improve quality in both product and services and to reduce cost in items to keep their customers. Vectone Gnanam Telecommunication has many competitors such as Telecommunications cards such as world call voice Telecom, Sigiri, and selvam and Telecommunication business like BT, Argos.

  2. Introduction to J Sainsbury plc

    (Source: www.j-sainsbury.co.uk) This policy is made to uphold fair trade. Fair trade is when suppliers receive a suitable price for the products he or she is selling. Sainsbury's has more than 23,000 products in their largest stores and they buy from approximately 2,000 suppliers worldwide.

  1. Differentiate between strategic planning and operational planning.

    Those top- executives are required to have qualities that enable them to see the business environment from a multifaceted approach, considering all the variables that could negatively or positively affect the company's performance. But the fact is that these top- executives who have the authority to control are usually not shareholders/ owners.

  2. Identifying the customer needs at marks and Spcner

    The main purpose of this method is that it allows Marks and Spencer's to test a product that they may roll out on a smaller scale. This will enable them to know whether the product works or whether it will fail.

  1. Financial accounting

    Trading accounts and appropriation accounts are used by majority of businesses. Profit and loss account is an accounting statement that shows a firm's revenue generated over an accounting period and all the relevant costs experienced in earning that revenue. Profit is the difference that arises when a business's revenue is

  2. Investigating Business. Tesco PLC. I will be describing the aims and objectives of ...

    Tesco?s is the largest retail recycler of cardboard in the UK as they process 300,000 tonnes yearly. This affects their aim ?to be a modern & innovative company? because it shows that Tesco?s has various services in which their customers can recycle all sorts of stuff and in-turn they can

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work