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Functional Areas

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Introduction

Task 2- Activities of functional areas and their contribution towards meeting aims and objectives Procedure In order to complete this report I am going to research on four different functional areas, and identify them. Findings I am going to identify and describe four different functional areas for the PLC Tesco. The four functional areas are: * Marketing * Administration * Customer services * Research and development Marketing Marketing is a technique used to advertise, sell, and promote products in a business. Marketing is done so that a business can find out what customers want, then setting out to meet their needs. Marketing includes market research, deciding on products and prices, and advertising, promoting, distributing and selling. The marketing department in the Tesco Company meet the customer needs by offering them services and quality products, which persuades and encourages them to come back and shop. The marketing department within the Tesco business do all sorts of different jobs in the business like, plan the marketing mix, which is place, price, promotion and product, advertising their services, research customer needs and sites, do advertising campaigns, compare sales with competitors, understanding and anticipating customer requirements, and develop strategies that help to remain a market leader. The company use primary and secondary data to carry out market research, for example they create questionnaire to find out customer needs, this is secondary research. ...read more.

Middle

They calculate the profits and investment. They also handle credit cards, handle the wages given out, and transfer payment, record profits being made and then pay suppliers. In the Tesco Company, they will manage and calculate how much money is going to be sent of to the suppliers for the products. They will also calculate how much money is being made, by counting the stock and the product prices. They will also handle the wages, by making sure credit and allowances are accurate. They also record all the money they handle on a database. The jobs in the finance department are administrator, account managers, finance director. Tesco employ specialist accounts to manage the finance of the company. In the company they have a two section. The first is the 'Management accounting department. This is where they plan the company's finance for the future. They sort out the money being made each day and sent out to suppliers. They use this to plan the budgets for the future and what they can use the money on in the future. They also plan the budgets for each department and make sure they have to stay within the budget. Also in the finance department they make predictions and plan what should happen in the coming months and years. They create and look at the cash flow charts and break even graphs. ...read more.

Conclusion

Research and development Research and development is a department in a company that finds out information about products. Research is an activity that is used to discover new products, or useful in creating a new product that customer would prefer to buy and use, also researching into the competitors products, prices and services. Development is a process that finds out how to improve products, process them or adjust them. The jobs in the research and development department are company representatives, Management of research, The tasks they do are to develop and commercialize new technologies and product, like they need to go into busy places, like shopping centres and give out questionnaires or samples and found out what people think of the products. They use questionnaires to find out what people think of the products and to find out what colour, size, company make they would prefer. This is a primary research method. They have the responsibilities for planning projects, managing activities and costs. The also have to attend and deliver presentations at conferences and trade shows to launch or trail new products. The research and development department links to the company, which is to advertise goods and services, also to find out what the customer needs, are. The Research and Development links to the objective of increasing sales and finding out their customers needs. If the company do enough research and development on each certain product, then they can find out the customers needs from the results they figured. ?? ?? ?? ?? ...read more.

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