Year Two – Pay off all loans and debts and be able to focus on making profits
Year 3 & 4 – Start to successfully make profits.
Year five – If meet all aims and collect enough profits start to focus on expanding the business and get a business in a different area.
Wilmslow Town Centre is a pleasant area with a range of shops from clothes to restaurants and cafes. The population of Wilmslow is small as most workers are commuters who live outside the area but just work there in such places as Knutsford, Handforth, and Alderly Edge etc.
As you can see Wilmslow is in the centre of this map and around are all the areas where I will be hoping to attract customers. This the areas where the commuters will be coming from to work showing the area as being a popular area for employment this is also where people will come to shop.
Market Research
The primary research I have is about the area of Wilmslow and also any other paintball centres around the area, I researched this to see what competition I was up against and how I will fight this competition off. There is no competition within the area I am targeting to get customers which is a bonus as I will be able to charge my own prices without pressure off any other paintball centres.
The secondary research I carried out is on how the public would feel with me opening this store here are my results from the questionnaire.
- Would you visit a paintball centre if one was set up in Wilmslow?
- How much are you willing to pay?
- How far are you willing to travel from the centre of Wilmslow?
- Have you played Paintball before?
- What do you think about the leisure facilities in Wilmslow at the moment?
Analysis of Questionnaire
I asked ten people my questionnaire this is what I got.
Q1 Yes – 70% No – 80%
Q2 £5 – 20% £10 – 10% No More Than 15 – 70%
Q3 No further than 10M 80% No further than 20M 10% Below 30M 10%
Q4 No 60% Yes 40%
Q5 Good 20% OK 70% Bad 10%
Question one is showing that many people would like to go to a paintball centre maybe due to a lack of this accessory in the area. So bringing this into the area may be very successful for business. Also this shows if the paintball centre was brought into the area it would be very successful.
Question two when I asked a reasonable price most people were accepting to pay no more than 15 pounds so I would work round break even with ticket prices at £13.50 and see how many tickets would need to be sold and then if necessary higher or lower prices for high profits.
Question three showed that most people do not want to leave a 10 miles radius meaning that mainly advertisement can be done in that area and focus on customer round that area, also to build then centre no more than10 miles out of Wilmslow to satisfy the customers.
With Question four many people just over half the people have not paintball before so new customers can be attracted to this as a new experiences and hopefully come regularly bringing in steady profits for the business.
Question 5 shows that at the moment Wilmslow citizens are mainly jus satisfied with the facilities in Wilmslow so maybe looking for something not seen everywhere like paintball which would be a new attraction and bring customers happy with there area and give Wilmslow a good reputation flooding the area with customers.
To me the results show that there is a lack of paintball in the area with the public willing to pay a understandable amount of money.
When I start my business I will use two forms of advertising to get my business underway. Firstly I will send flyers to all local high schools and colleges so that they will know about the paintball centre. This will be done as I feel that the business will receive a high percentage of profits from this market segment of 13-18 year olds.
Secondly all bus stops and phone boxes will have a poster explaining what it is all about where and what is available. These areas will be very useful as they also will have regular 13-18 year olds visiting there.
My Flyer will look like this.
The poster will be exactly like this. I have only included the smallest of information as it is a quick read as in a bus stop there is no time and the aim of the flyers and posters is to attract readers to find out about the centre and visit 9it and give it a go.
Marketing Mix
My business will take into account the marketing mix or the four p’s and what I will do for each one.
Price
There will be certain pricing methods I will put into the business, these will be used so that the business can make a successful amount of sales in the Business.
Year 1 – To introduce the business I will put on an offer of buy one get one free so people get introduced to the centre. Also memberships will be offered at half price for the first month so I will successfully get customers brought it to the business.(Membership Fee normally is an annual cost of £500 including unlimited access to weapons and games.)
Year 2 – With the business well under way I will introduce a new method on the system which is loyalty points for members. This means that for every time a member visits they get 10 loyalty points with an aim of 100 a month if this target is reached then a free guest is allowed in. This is done so the customer is happy and more people try out the centre.
Year 3 I will have my memberships offered at half price for people renewing so the people renewing there memberships. So I have more changing of bringing in more money for the New Year.
Product
The products will be using will be the guns and paintballs which will both will be checked everyday to satisfy customers that the items are safe.
Promotion
My types of promotion will be posters and flyers as they are more appealing to the youth today. This is because they are fast and quick to read meaning the teenagers can read them without wasting anytime. They will be out towards the market segment of teenagers and they will receive these through high schools, bus stops, youth clubs and leisure centres.
Place
There will be two places where the Wilmslow Paintball Centre will place. There will be a booking centre which will take place in the middle with a renting price of £250 a week as well as the actual paintball centre set up in Mobberly where there is lots of land.
I will keep the booking centre in the town centre as a lot more people will come across it here rather than in the rural area of Mobberly which will only attract a few customers. The rent in Mobberly is a lot cheaper as 10 acres of land including the building is £300a week.
I have chosen the paintball activities to take place in Mobberly due to the masses of land compared to Wilmslow which is a lot cheaper price for what I am getting.
Finance
The main reason I have confidence in my business is because of the lack of this facility, as from looking at other paintball centres around the country they have all been hits, in London, Liverpool and even Manchester. So I feel that I can provide the same success with the Macclesfield/Wilmslow area. Also my questionnaire helps to prove that the youth is after something new as 70% of the people I asked though that the areas facilities were only ok and hopefully this is the fresh Idea that they need.