• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Global Healthcare Exchange Case Analysis

Extracts from this document...

Introduction

´╗┐Global Healthcare Exchange Case Analysis Index 1. About the Company 2. Vision 3. Goals 4. Company Objectives 5. Strategic 6. Aligning IT Strategy with Business Strategy 7. Fit of Activities 8. Value chain analysis 9. Trade offs ....................................................................................................................................... 1. About the Company Global Healthcare Exchange was established in early 2000 to provide a worldwide online, open and independent electronic trading exchange to facilitate the real time transfer of information, money, goods and/or services in the worldwide medical equipment, products and services industry. Its founders included established healthcare providers like Johnson & Johnson, GE Medical Systems, Baxter Healthcare, Abbott laboratories and Medtronic. 2. Vision To grow as the global leader in business to business supply chain management solutions and services for the healthcare industry, providing superior member satisfaction, delivered by energized employees who are driven to meet commitments 3. Goals 1. To transform healthcare by dramatically improving the efficiency of healthcare delivery through information exchange and by maximizing efficiencies in the supply chain. 2. To facilitate continuous improvement in the relationship between all stakeholders in the healthcare supply chain resulting in collaborative communication, reduced costs and better patient care 1. Objectives 1. To eliminate the need of intermediaries in the supplier-provider relationship for efficient supply chain management and to enhance customer?s options through the power & speed of internet. ...read more.

Middle

6. An application was developed to connect the internal purchasing and billing systems of the buyers to the supplier?s internal order fulfilment and billing systems. A system integration consulting service was also initiated for their supplier?s network. 7. Another application was developed to connect alliance partner marketplaces with the GHX system. This allowed efficient supply chain management between GHX and independent healthcare providers. 1. Fit of Activities GHX was able to maintain its fit of activities by building unique capabilities across its various offerings. It not only integrated different business models and cultures but also enhanced customer value through technology, services, efficient healthcare supply chain and logistics. 8. Value chain analysis The approach of GTX in providing the solutions to its stakeholders was very different from others. While other dot com players wanted to influence and dominate almost at every position in the value chain, GTX was never interested in taking over their customer?s systems. What they wanted to provide is a network to connect all parties but ?stopping at the door of their organizations?. Allow individual customers to handle their own business, manage their own data, but, on an integrated and interconnected value added centralized platform. Apart from the 5 founder firms and many other healthcare industry players (OEMs, service providers, product vendors, technology partners) ...read more.

Conclusion

1. Trade Offs GTX is a diversified player, it provides technology solutions, it is a services company and also a logistic and healthcare supply chain provider. It is always a challenge to develop a perfect business model in such a blended plethora. Mergers and acquisitions were definitely served strategic business objectives but came at a cost of complex overhead of assimilating different company cultures. It was difficult to streamline the different cultures brought in and practiced by different partners into a shared culture. The founders of GTX were also competing giants, so defining a common business interest was complex enough to handle. Resource management was again a major trade off as all the founders needed to part with some of their best employees? at least temporarily. The inherent nature of any online business model is that the users don?t expect to be charged for the services provided online. The complexity rose when GTX needed to attract buyers and they did not charge them and Medibuy needed to attract suppliers and it could not afford to charge them. They needed to compromise on conflicting business interests to have a viable pricing model where all stake holders pay for mutual benefits and to take the health care industry forward.It also has to decide whether to gain more critical mass in Europe or concentrate on dominating US markets as different investors have different priorities. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. Marked by a teacher

    Business Culture & Strategy Analysis Of JD Wetherspoon

    4 star(s)

    In JD, the "lifestyle guarantee" which aims to give managers time for a life outside work is a good shared value. The managers work a 48 hour week with two consecutive days off and a maximum of four late closures a week.

  2. Unit 9: Marketing Strategy

    I was pleased to see that 71% gave their reason as having no local bakery as to why they do not use a local bakery, this is reassuring when put into the context of who actually responded to this survey as 60% of potential customers answering these questions live in Sutton-on-Sea.

  1. Investigating Internet Marketing

    Many potential customers will go to an Orange store, see the phones, touch them and then go back online to buy the product/service. Orange is accredited by IDIS (Internet Delivery is Safe) IDIS is the official merchant accreditation scheme for delivery standards and best practice.

  2. SWOT Analysis

    * Has wide distribution network in Malaysia. * Lack of brand awareness: o Less advertising compare to F&N Company o The advertisings are unattractive and uncreative. o Less marketing communication for YHS Company. 4.0 SWOT ANALYSIS 4.1 Strengths Table 1 shows that the strength of YHS Company is it mainly focuses on producing healthy drinks such as Soya milk and green tea (Yeo Hiap Seng Company 2004).

  1. Aims and Objectives of A Business

    * Small studio offering a range of classes The facilities that the club have now would attract customers such as > Parents mothers who may go during the day for Pilates > Young children after school etc Identify Customer Needs This is a very important aim because without customers there will be no WRFC.

  2. SWOT analysis of Disneyland Paris

    Disney are able to cater for most customer types, which will then increase Disney's exceptional reputation further. Merchandise and products are sold by Disneyland and is a good strength used by them; most of the customers who visit purchase Disney products such as photos from rides or character related products

  1. Internal Analysis of "Ryanair-The "Southwest"of European Airlines" case

    Over 90% of bookings are made directly, either on the website or through reservations centers. The website saves on staff costs, agent's commission, while significantly contributing to growth. Travel agencies are used on a small scale as necessary when opening new routes in unknown markets.

  2. Customer Service Analysis Between MacDonald Hotel and Chester Zoo.

    For visitors that have brought their dogs with them on vacation Macdonald hotel are able to accommodate dogs, at the manager's discretion, but in some cases for an extra charge. Guests that have travelled with their cars have the facility of free car parking but mostly limited availability.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work