• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Google in China case study

Extracts from this document...

Introduction

´╗┐Google in China: A Case Study Google in China Even though it was operating from the United States, Google began a Chinese language service in 2000 only to be locked by Chinese authorities in 2002. Being taken completely by surprise, co-founder, Sergey Brin gathered a half a dozen books on China in order to gain knowledge on the country. For some unknown reason, Google?s service was restored two weeks later. Chinese users claimed that they were unable to access politically sensitive sites even though Google said they did not change the service. Google came to find that the government censors the results of search engines being used on the Chinese Internet to ensure the information the citizens are seeing is acceptable to the culture. ...read more.

Middle

When Google decided to enter the Chinese market, they entered with a self-censorship, which meant that Google was giving ?some information? and not ?all information? by censoring certain political sites. Google broke an ethical rule they set for themselves, which was to not compromise the integrity of its search results. Google blocking certain sites from Chinese users made Google look as though they abandoned their principles in return for a higher profit (Hill, 2009). With Google going global in China, they are held accountable for following all laws set forth by the Chinese government, which means that Google would have to respect the firewall the Chinese government placed between its internet and the rest of the World to block sites that seemed subversive. ...read more.

Conclusion

After realizing this, it was important to management at Google that they enter into the Chinese market. Before entering, management knew they were at a competitive disadvantage with Yahoo! And MSN already in the Chinese market, as well as China?s homegrown company, Baidu, which is China?s largest search market. As far as advertising, this was a huge opportunity for revenue if Google were to enter operations into the market. Conclusion The ?Google in China? case study presented the global business operations of Google entering into the Chinese market. There were many legal, ethical, and culture challenges Google faced while attempting to enter the market without the proper research and knowledge. Strategic and operational challenges were met as well, and overcome with the aid of the Chinese government and the regulations set to ensure the Chinese culture remains. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. Marked by a teacher

    Wace Burgess Case Study

    4 star(s)

    if Wace Burgess did have many mistakes this may require M&S to use valuable time to get a new supplier in order to meet the demands of there customer's. if Wace burgess did send products of low quality to M&S this may prevent M&S supplying these to their customer's therefore will have empty shelve, therefore quality increases dependability.

  2. Microsoft Case Study. Objectives, structure and marketing.

    Economy Pricing - This is simplest form of marketing, there are no added extras. Supermarkets have a tendency to use this type of pricing. Costs of marketing and manufacturing are kept to absolute minimum. 3. Promotion: This is about getting in touch with the customers.

  1. Investigating Internet Marketing

    to strengthen the relationship with customers as it takes time for a customer to receive a response when he/she emails the company with a specific query. Process It is the way in which the customer gets hold of the service (e.g.

  2. NHS change management

    poject to success and sustainibility, hence the suggestion of feedback loops that ensures that improvemnets achieved are constantly innovated and standardised. Our model Linking the commitment of the senior leadership to our adaptation of Bridge's and Lewin's model we see that, at NHS, the senior management displays very little involvement in the initial stages of the change implementation.

  1. PEST is a planning tool which is used by a business to evaluate and ...

    and they will need to ensure this so that they are not making a loss on how much it has cost them to research, develop and produce their Turkey Bacon Cranberry Pasty. In order for Ginsters to be able to get the highest percentage of people in the UK aware

  2. Disneyland and M&S. I am going to investigate customer service in two separate ...

    If the employees weren't trained correctly in their specific areas of work then this would also decrease their level of customer service provided which in turn would have negative effects on Disney. Internal suppliers must be treated with a high level of customer service, this would be vital to the

  1. The Theory of Scientific Management.

    A small business such as a newsagent, would not suit these hierarchy of needs as there would not enough people working in the business to build up this type of structure. For example it would involve the basic physiological needs of having food and a place to excrete but as

  2. I will be identifying the legal criteria for offer and acceptance in a valid ...

    Contracts (Rights of Third Parties) Act 1999: This act allows third parties to have rights in contracts that affect them, which makes them a statutory exception to privity of contract. Under this act, third parties have rights, limited ones however, which are limited by the terms and conditions of the actually contract.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work