• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Growth Strategies. The descriptions I will give about the four growth strategies will all relate to Microsoft Xbox and Comic relief.

Extracts from this document...


P1 Growth strategies Growth strategy is marketing tool which means by which an organization plans to achieve its objective to grow in volume and turnover. Four broad growth strategies are available - market penetration, product development, market development and diversification. The descriptions I will give about the four growth strategies will all relate to Microsoft Xbox and Comic relief. Market Penetration: This strategy is used when a business decides to launch a product or service in an existing market with like products a market is a group of consumers who may purchase a product or service, in essence a market is a given potential of a product or service as a business goods value are often measured by the markets value e.g. The market of games console is a billions. An example of this is the original Xbox when this was launched by Microsoft there was already an existing product which in this was the Playstation 2 there was also an existing market. ...read more.


China would certainly generate more donations. Product development: This growth strategy is when a business decides to grow by developing a new product in an existing market i.e. developing new products for existing markets. Microsoft Xbox used this strategy when they developed their new product the Xbox 360 in originally an existing market preoccupied by Microsoft?s original Xbox. Comic relief have never in the past developed a new product to support their aim however they have regular improvements in their campaigns and Live TV broadcast by using celebrities to host and participate in their campaign gradually Comic relief is working its way up to A listers and highest viewing TV shows to help their business e.g. The apprentice and Dragons den in 2009 this is modifying the business model but not launching a new product as a Charity this would be out of the question. Diversification: This is where the business markets a new product to new market developing new product markets outside the existing business. ...read more.


This survival strategy incorporates the brand itself and attempt to orientate it to something positive an example would be In 1991, Volkswagen took a 30% stake in Skoda and started work in training and educating the workforce to Western quality standards. It invested over £2 billion in the plant, research, development and new models. Ten years later, in 2001, VW took total control of the business. This means that for 10 years Skoda despite investing millions failed to use the branding survival strategy to keep their business surviving until obviously it was by Volkswagen. Microsoft Xbox have never been in a position to use a survival strategy this is mainly because it is part of a sub-business Microsoft a billion pound global business and by using Microsoft’s expertise, branding, reliability and overall most importantly image to the customers Xbox have never failed to make beyond the break even therefore branding would have never crossed their minds. Comic relief have always had enormous support from the public and celebrities even when it was founded in 1985 e.g. Lenny Hennry to this day where the government channel BBC host its 4 hour long program. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. Unit 9: Marketing Strategy

    of the business throughout the first year as customer awareness and loyalty will spread quickly meaning sales will grow too, however, I think the business will come to a peak at which point the growth of sales will fall. R This target is realistic for the early life of the

  2. Investigating Internet Marketing

    Even with shipping charges included buying online is a better deal as customers are not spending money on fuel, parking, public transport etc. Choice No matter where customers live they can shop at stores that do not exist nearby. Customers who live in small towns or mid-size cities suddenly have all stores available in front of them.

  1. Small Business Strategies - identifying the target market, necessary skills, plans for development and ...

    as well as how long it will take to complete the project (timeframe). With secondary research, the business may have to pay for information which is not required. However with primary research, the data collection will be focused on the specific issues decided upon by the business meaning that funds

  2. PEST is a planning tool which is used by a business to evaluate and ...

    This means that if they do not have the high quality of their products that they usually have and are still charging higher prices than their competitors such as Puka Pies they will have less customers as their customers will not pay high prices for a product that they do


    rel?tionships ?re more likely to be sust?ined where both p?rties ?dd v?lue to wh?t the other p?rty receives, in other words, there is ? process of le?rning ?nd e?ch p?rty m?y be prep?red to incur some short term cost return for the possibility of ?

  2. The main purpose of this research is to know and analyze whether the Olympic ...

    Each and every sport may contain different categories which will change year by year. Several participants from different countries will participate in this auspicious event. Participating in such a great event is one of the main dream destinations for many athletes all over the world.

  1. Business plan. The business that I am going to produce is a personalised logo ...

    Without promotions and advertisements people will not be fully aware of the business which consequently means that no money will be made, which will downfall on the business and lead to a huge failure. This is why certain objective apply to different business.

  2. The Theory of Scientific Management.

    Quality of inter-personal relations * Working conditions * Feeling of job security Waitrose provides safe working conditions for their workers to ensure that they are secure and that they enjoy their work life. They provide benefits such as paid holidays and pension schemes which help out with the workers' future and free time outside the working environment.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work