• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Growth Strategies. The descriptions I will give about the four growth strategies will all relate to Microsoft Xbox and Comic relief.

Extracts from this document...

Introduction

P1 Growth strategies Growth strategy is marketing tool which means by which an organization plans to achieve its objective to grow in volume and turnover. Four broad growth strategies are available - market penetration, product development, market development and diversification. The descriptions I will give about the four growth strategies will all relate to Microsoft Xbox and Comic relief. Market Penetration: This strategy is used when a business decides to launch a product or service in an existing market with like products a market is a group of consumers who may purchase a product or service, in essence a market is a given potential of a product or service as a business goods value are often measured by the markets value e.g. The market of games console is a billions. An example of this is the original Xbox when this was launched by Microsoft there was already an existing product which in this was the Playstation 2 there was also an existing market. ...read more.

Middle

China would certainly generate more donations. Product development: This growth strategy is when a business decides to grow by developing a new product in an existing market i.e. developing new products for existing markets. Microsoft Xbox used this strategy when they developed their new product the Xbox 360 in originally an existing market preoccupied by Microsoft?s original Xbox. Comic relief have never in the past developed a new product to support their aim however they have regular improvements in their campaigns and Live TV broadcast by using celebrities to host and participate in their campaign gradually Comic relief is working its way up to A listers and highest viewing TV shows to help their business e.g. The apprentice and Dragons den in 2009 this is modifying the business model but not launching a new product as a Charity this would be out of the question. Diversification: This is where the business markets a new product to new market developing new product markets outside the existing business. ...read more.

Conclusion

This survival strategy incorporates the brand itself and attempt to orientate it to something positive an example would be In 1991, Volkswagen took a 30% stake in Skoda and started work in training and educating the workforce to Western quality standards. It invested over £2 billion in the plant, research, development and new models. Ten years later, in 2001, VW took total control of the business. This means that for 10 years Skoda despite investing millions failed to use the branding survival strategy to keep their business surviving until obviously it was by Volkswagen. Microsoft Xbox have never been in a position to use a survival strategy this is mainly because it is part of a sub-business Microsoft a billion pound global business and by using Microsoft’s expertise, branding, reliability and overall most importantly image to the customers Xbox have never failed to make beyond the break even therefore branding would have never crossed their minds. Comic relief have always had enormous support from the public and celebrities even when it was founded in 1985 e.g. Lenny Hennry to this day where the government channel BBC host its 4 hour long program. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. The main purpose of this research is to know and analyze whether the Olympic ...

    Many countries are trying to stand in the race in order to host the Olympics Games in their home country. [1][runtheplanet. (2010)]. This time London which belongs to United Kingdom has been permitted to host the Olympics Games in the year 2012.

  2. How Evans Enterprise party and wedding planners could use IT to help manage their ...

    If the delivery matches the docket, the docket is signed by the paying customer. If it does not match, it is not signed for, and therefore returned. A Delivery Docket often includes: * Item This is a space in a simple table used for writing the name of the item that has been delivered.

  1. Small Business Strategies - identifying the target market, necessary skills, plans for development and ...

    National Diploma Business Unit 37: Starting a small business M1 - Explain and justify methods used to identify the target market for the proposed business Primary research Primary research (also called field research) involves the collection of data that does not already exist.

  2. Disneyland and M&S. I am going to investigate customer service in two separate ...

    This gives disabled customers reassurance they will be fully catered for and looked after adequately throughout their stay at the Disneyland Paris resort. Disneyland Paris has received various awards for their excellent hospitality and catering facilities towards disabled customers. External Customers of Marks & Spencer's External customers are M &

  1. Describe the advice and nance available for a business considering expansion and growth.

    Then there are preference shares. These shares have the right to give the holder preferential treatment when annual dividends are distributed to shareholders. They are also guaranteed a fixed dividend every year. Furthermore, there are cumulative shares. If the holder cannot be paid pone year it will be carried forward to successful years.

  2. M1 Compare marketing techniques used in marketing products in Microsoft and M & S

    They have also made some new sites for the lingerie and beauty concept in India. Microsoft used market development to sell the surface tablets by introducing it and selling it to their software or X box buyers. They?ve also introduced it to other tablets or computers buyers from their competitors.

  1. I will investigate how two organisations, Microsoft and M&S use marketing activities in ...

    * Achievable ? the business must be fixed realistically in order to be able achieve easily * Realistically ? the business must be frank and truthful with its goals and aims * Time ? related ? the objective of the business must have a time scale The role of marketing

  2. D1 Evaluating the effectiveness of the techniques in marketing products in Microsoft

    So this pushed some of the customers to other competitors with better features on their newest products. Another weakness of this technique to the company is that the diversified product?s coasts kept on going higher and higher which did put off customers and lead the company to some lost on profits that they could?ve easily gained.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work