Gunner Pass - Case study.

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David Holmes

Main activities of Gunner Pass        

Main features of ownership        

Main aims and objectives        

Why is it important for Cummins to set aims and objectives        

Gunner Pass

Main activities of Gunner Pass

The business being researched is Gunner Pass. It was set up and is run by Adrian Spires. The business is aimed at young and old people to gain a driving licence. The business also offers refresher courses for people who have come back to driving and may need a refresher. Motorway tuition is also available for customers wishing to gain experience on motorways. The name “Gunner Pass” comes from Adrian being an Arsenal supporter. All businesses fall under three categories; these are the primary sector, secondary sector and the tertiary sector. The primary sector is when natural resources are used and sold on. For example farming and mining are in the primary sector. The secondary sector is manufacturing the natural resources, an example of this is manufacturing wood into chipboard or metal into cars. Gunner Pass does not extract metal ores and manufacture cars. The final sector is the tertiary sector, this is when a business provides a service such as a catering firm, which provides catering. The business Gunner Pass falls into the tertiary sector, as it provides a service of driving tuition.

Main features of ownership

Gunner Pass is a sole trader. A sole trader is a business that has unlimited liability. This means that if the business goes bankrupt then Adrian will have to sell his personal possessions, which could include his house to settle the debts. Another risk he should be concerned about is 75% of new businesses have to close down within their first eighteen months of opening, so he will be trying hard to avoid that. Other disadvantages include he will have to be working long hours to keep the business up and running, as he works on his own. He won’t want to be ill either because if he is ill the business will temporarily close until he is well. However he decided to become a sole trader because he won’t have a boss, as he is his own boss. Adrian will also have the job of choosing the company name. All profit the business gets will go straight into Adrian’s pocket. That is a major advantage of being a sole trader, you get to keep all your profit. Apart from all the pros and cons for being a sole trader he decided to run the risk and the business has been running smoothly for nine months.

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Main aims and objectives

In business an aim is your target, and your objective is how to aim will be achieved. For example when McDonald’s first opened it 1955 its aim was to survive its first year, sell as many meals as possible and make a profit. Now in the 21st century, McDonald’s is a worldwide business. Its aims are to help charities, be environmentally friendly, expand and beat worldwide competition.

Adrian is a sole trader so his aims were to survive in the first few weeks of opening. To do this he obviously needed customers, so he designed leaflets ...

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