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Heinz Marketing. Swot, Pest And Five Forces Analysis.

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Introduction

Heinz Marketing Swot Pest And Five Forces SWOT Analysis What is it? You can use a SWOT analysis to identify and analyze the Strengths and Weaknesses of your organization, as well as the Opportunities and Threats revealed by the information you have gathered on the external environment. Why use it? To develop a plan that takes into consideration many different internal and external factors, and maximizes the potential of the strengths and opportunities while minimizing the impact of the weaknesses and threats. Strength Brand Name; Heinz has a really good reputation for being a quality food, and has done since it was established in 1869, the founder Henry J Heinz set out to bring quality and consistency to the consumers homes and the brand has carried this quality on through the years. Market Leaders; Today Heinz is one of the world's major global companies operating in some 200 countries, offering more than 5,700 products varieties, with No1 and No2 branded business in more than 50 world-wide markets. Slogans & Advertising; Heinz has always been famous for it advertising and always on the forefront of new and exciting advertising and promotions Heinz used different ways of adding fun and interest. ...read more.

Middle

Population/ Age Distribution. Heinz have many products in traditional markets which are well known to the older generation in our population, Heinz have joined forces with companies that have products in the more modern markets to attract the younger generation of our population i.e. Walkers to create a new and unique flavored crisp Heinz Tomato Ketchup Flavor. Technological Factors New Product Development. Heinz knows that the innovation process depends on gathering a stream of new ideas from various sources e.g. customer feedback, market research and employees. By encouraging these new ideas, Heinz can also focus on those, which can meet consumer needs and are practical for the market place. Information Technology. Heinz's likes to keep up with fast moving technology. Heinz re-launched their salad cream in 2001. A new web site has been created to compliment the brand repositioning as well as television advertisements thus providing a mix of communication routes to meet new technology demands. Infrastructure Technological Developments. During the past number of years there have vast changes in infrastructure and Heinz needed to change their transport procedures to meet these developments. Heinz makes 1.5 million cans of baked beans every day and the same number of soups. ...read more.

Conclusion

This must be a testament to much attention given to becoming efficient and productive, keeping average total costs down. It appears as though Heinz has been very successful in the international market as domestic per capita income spent on ketchup ranked third internationally. 2001 shows a slight increase in Heinz?s assets, but this is more than offset by income figures. Net income was nearly cut in half from 2000. However, sales increased an insignificant amount. This decrease in net income was due to the sale of Weight Watchers in 2000. Heinz also decrease long-term debt and liabilities by nearly 20% in 2001. Overall, Heinz performed better in 2001 financially than in 2000 when the sale of Weight Watchers is left out of the equation. Recommendation: There is not much potential for Heinz to revolutionize the food industry, so growth and financial gains should be focused on cost cutting and efficiency strategies. The article failed to mention if Heinz owned all of its suppliers or not. If it does not one way it could bring down costs would be through some vertical integration. Heinz has already participated in diversification, but not conglomerate diversification. There are many opportunities outside of the food industry so it would be beneficial for Heinz to invest outside the food market. ...read more.

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