• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11
  12. 12
  13. 13
  14. 14
  15. 15
  16. 16
  17. 17
  18. 18

Hilton Hotel and a B&B analysed

Extracts from this document...


Introduction Hilton Hotels Corporation is recognised as one of the leading global hospitality companies. Hilton Hotels Corporation is also renowned for providing guests and customers with the finest, most exclusive accommodation and service anywhere in the world and brings value for business or leisure. Hilton Hotels offer guests the widest possible variety of hotels, including city centre hotels, convention properties, all-suite hotels, extended stay, mid-priced focused service, destination resorts, vacation ownership and airport hotels. Hilton Hotels Corporation offer products and services such as Hilton Weddings, Hilton Meetings, its very own caf�, Caff� Cino, Hilton Hen & Stag Weekends, Hilton Bars, Room Service, Hilton Breakfast, Hilton Executive Floor & Lounge for busy executives and finally, Hilton Connections, which offers high-speed Internet & Wi-Fi access as well as state-of-the-art technology in conference and business suites. Hilton Hotels Corporation has many different brands that its runs under. These include Hilton Hotels, Conrad Hotels, Doubletree, Embassy Suites Hotels, Hampton Inn, Hampton Inn & Suites, Hilton Garden Inn, Hilton Grand Vacations Company, Homewood Suites by Hilton, The Waldorf-Astoria Collection, Hilton HHonors & LivingWell Health Clubs. Hilton also works with other companies in order to provide the best service available. Their partners include BT Openzone, TeleAdapt and iBAHN Managed Conference Solution. As of April 2007, Hilton has 2,645 hotels and 485,000 rooms, employing 101,000 people in more than 80 countries. Hilton Hotels Corporation is owned under a public limited company (PLC). 5% of the company is owned by the Hilton Family. Task 1 Every business operates in one-way or another and is therefore classified as either b2c (business to consumer) or b2b (business to business). B2c businesses sell directly to its consumers. Some of them are small and local and do not use the Web to attract or sell to customers. They tend to use traditional methods such as word of mouth, local newspaper adverts and even their shop window as a way of advertising themselves to the public. ...read more.


Task 3 Creating an online presence - the website is for The Cherry Blossom, the Bed & Breakfast hotel located on the High Street of Croydon. It has been created so that the B&B hotel can use its online presence to advertise itself through the Internet as well as attract more customers, using its online booking system. For my homepage of Cherry Blossom B&B, I have inserted three illustrations that show customers what the bed and breakfast hotel looks like. I have put two on the middle of the page and an animated one in the top left corner. I intend to use three illustrations in all but two of my pages. The title of the page says 'Home', at the top in big, bold writing. Underneath the animated picture, I have written the links needed with small font. Also, on the right hand size, I have inserted a column promoting the business' products and services, once again using small font. I intend to insert a column on the right hand size of every page so I can display my information. For the background of all of my pages, I decided to use cherry red. I simply picked that colour because of the name of the bed & breakfast hotel. For the writing on all my pages, I have decided to use fuchsia pink. This will enable my writing to be distinctive against a dark colour like cherry red. For my next page of Cherry Blossom B&B, I have once again inserted two illustrations that show customers what the bed and breakfast hotel looks like. I have put two on the middle of the page and an animated one in the top left corner. The title of the page says 'About Us', at the top in big, bold writing. Underneath the animated picture, I have once again written the links needed with small font. ...read more.


The key business opportunities that will arise from the Hilton Hotel Corporation having an on-line presence are: Opportunities for greater processing efficiency - this key business opportunity helps Hilton Hotels to be more efficient, in the sense that processing paperwork and details are much quicker, simply because of its on-line presence. Opportunities are created to keep a track of customer's orders by checking through the system where their order has got to and when it is expected to arrive. This key business opportunity also helps Hilton to reduce costs, as there are little or no costs in sending an email containing documents. This saves Hilton filing and handling paperwork manually as well as collating it. Customer requests are also dealt with quicker. Hilton want to sell as many rooms as possible and use online payment systems to collect safe and secure money more quickly, reducing bad debts in the process. Also, by trading online, Hilton are free to locate to an area with low costs, either to save money or to avoid paying high taxes. Opportunities for enhanced competitiveness - this key business opportunity helps Hilton Hotels to be competitive with other similar businesses, in the sense that it offers lower prices on services as well as better quality being offered. This gives Hilton an advantage over competitors close by. Cutting costs in the supply chain as well as having an attractive website will make customers favour Hilton over all other hotels around. This key business opportunity also enables Hilton to track the progress of their competitors through looking at other websites. This will help them to see what they are doing right and what they can do to improve. By doing this, they will be able to know about things going on with their competitors, whether it be local, national or global. Minimal barriers to entering other markets are an advantage to Hilton, as they can now operate on a global level, rather than a national or even local level. This is provided that shipping costs are only a fraction of the overall price. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. Unit 9: Marketing Strategy

    In order to gain more accurate data larger samples must be taken with an ideal world having every resident of Sutton-on-Sea taking the questionnaire. Whilst looking into secondary research I found that often to gain more accurate results payment is required, this now seems obvious to me as these websites

  2. Business Plan window cleaning

    Balance sheet as at 31.12.09 � � Fixed assets Tangible assets 115.83 Current assets Stock 52.87 Cash in hand 200.00 Cash at bank 2,500.00 2,752.87 Current liabilities Trade creditors 0.00 Net current assets 2,752.87 Net assets 2,868.70 FINANCED BY: Capital opening capital 0.00 Add Net profit 2,286.30 Less Drawings 0.00

  1. Unit 12 - International Dimensions of Business Task 1

    single countries laws so therefore once they became classified as a European business RyanAir may have felt more pressure to ensure all safety measures were carried out more so when they were just operating in a small amount of countries.

  2. Free essay

    Investigating business. Within my business I am going to be meeting many different ...

    The computer, phone, cabinets, and other larger physical resources are also available online and from my research it is clear that second hand products are hugely in a more accessible price range to me and would be more suitable for a small business.

  1. Company culture - secrecy and the possible drawbacks for customers. Examples from Toyota and ...

    Looking at the business side of things, it would be foolish for a company to design a new product and release the information before producing the item. Just as it would be foolish for a CEO to release information about a potential acquisition before any formal communication occurred.

  2. Coffee Delight

    There are many advantages to Coffee delight investing in Romania. Romania are currently enjoying high rates of economic growth ,consumer spending is rapidly increasing therefore coffee sales should grow as well as consumers will have more disposable income to buy such luxuries.

  1. Assignment 1 - Understand the legal requirements for a valid contract

    He agreed to pay Meg £1,000 to produce the architectural plans for the work and Adam £4,000 for carrying out the work. John provided all the materials, which he bought from Matt for an agreed price of £6,000. After the work was completed John discovered that he did not actually

  2. Customer Service Analysis Between MacDonald Hotel and Chester Zoo.

    Maintaining safety in an organisation maintaining the safety is very important. When a customer enters the hotel they should feel safe and secure. Example if there is water on the floor they should clean it or they should put a safety notice on the board.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work