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Hilton Hotel and a B&B analysed

Extracts from this document...

Introduction

Introduction Hilton Hotels Corporation is recognised as one of the leading global hospitality companies. Hilton Hotels Corporation is also renowned for providing guests and customers with the finest, most exclusive accommodation and service anywhere in the world and brings value for business or leisure. Hilton Hotels offer guests the widest possible variety of hotels, including city centre hotels, convention properties, all-suite hotels, extended stay, mid-priced focused service, destination resorts, vacation ownership and airport hotels. Hilton Hotels Corporation offer products and services such as Hilton Weddings, Hilton Meetings, its very own caf�, Caff� Cino, Hilton Hen & Stag Weekends, Hilton Bars, Room Service, Hilton Breakfast, Hilton Executive Floor & Lounge for busy executives and finally, Hilton Connections, which offers high-speed Internet & Wi-Fi access as well as state-of-the-art technology in conference and business suites. Hilton Hotels Corporation has many different brands that its runs under. These include Hilton Hotels, Conrad Hotels, Doubletree, Embassy Suites Hotels, Hampton Inn, Hampton Inn & Suites, Hilton Garden Inn, Hilton Grand Vacations Company, Homewood Suites by Hilton, The Waldorf-Astoria Collection, Hilton HHonors & LivingWell Health Clubs. Hilton also works with other companies in order to provide the best service available. Their partners include BT Openzone, TeleAdapt and iBAHN Managed Conference Solution. As of April 2007, Hilton has 2,645 hotels and 485,000 rooms, employing 101,000 people in more than 80 countries. Hilton Hotels Corporation is owned under a public limited company (PLC). 5% of the company is owned by the Hilton Family. Task 1 Every business operates in one-way or another and is therefore classified as either b2c (business to consumer) or b2b (business to business). B2c businesses sell directly to its consumers. Some of them are small and local and do not use the Web to attract or sell to customers. They tend to use traditional methods such as word of mouth, local newspaper adverts and even their shop window as a way of advertising themselves to the public. ...read more.

Middle

Task 3 Creating an online presence - the website is for The Cherry Blossom, the Bed & Breakfast hotel located on the High Street of Croydon. It has been created so that the B&B hotel can use its online presence to advertise itself through the Internet as well as attract more customers, using its online booking system. For my homepage of Cherry Blossom B&B, I have inserted three illustrations that show customers what the bed and breakfast hotel looks like. I have put two on the middle of the page and an animated one in the top left corner. I intend to use three illustrations in all but two of my pages. The title of the page says 'Home', at the top in big, bold writing. Underneath the animated picture, I have written the links needed with small font. Also, on the right hand size, I have inserted a column promoting the business' products and services, once again using small font. I intend to insert a column on the right hand size of every page so I can display my information. For the background of all of my pages, I decided to use cherry red. I simply picked that colour because of the name of the bed & breakfast hotel. For the writing on all my pages, I have decided to use fuchsia pink. This will enable my writing to be distinctive against a dark colour like cherry red. For my next page of Cherry Blossom B&B, I have once again inserted two illustrations that show customers what the bed and breakfast hotel looks like. I have put two on the middle of the page and an animated one in the top left corner. The title of the page says 'About Us', at the top in big, bold writing. Underneath the animated picture, I have once again written the links needed with small font. ...read more.

Conclusion

The key business opportunities that will arise from the Hilton Hotel Corporation having an on-line presence are: Opportunities for greater processing efficiency - this key business opportunity helps Hilton Hotels to be more efficient, in the sense that processing paperwork and details are much quicker, simply because of its on-line presence. Opportunities are created to keep a track of customer's orders by checking through the system where their order has got to and when it is expected to arrive. This key business opportunity also helps Hilton to reduce costs, as there are little or no costs in sending an email containing documents. This saves Hilton filing and handling paperwork manually as well as collating it. Customer requests are also dealt with quicker. Hilton want to sell as many rooms as possible and use online payment systems to collect safe and secure money more quickly, reducing bad debts in the process. Also, by trading online, Hilton are free to locate to an area with low costs, either to save money or to avoid paying high taxes. Opportunities for enhanced competitiveness - this key business opportunity helps Hilton Hotels to be competitive with other similar businesses, in the sense that it offers lower prices on services as well as better quality being offered. This gives Hilton an advantage over competitors close by. Cutting costs in the supply chain as well as having an attractive website will make customers favour Hilton over all other hotels around. This key business opportunity also enables Hilton to track the progress of their competitors through looking at other websites. This will help them to see what they are doing right and what they can do to improve. By doing this, they will be able to know about things going on with their competitors, whether it be local, national or global. Minimal barriers to entering other markets are an advantage to Hilton, as they can now operate on a global level, rather than a national or even local level. This is provided that shipping costs are only a fraction of the overall price. ...read more.

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