• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

How could Asda meet all of its customer needs?

Extracts from this document...


How could Asda meet all of its customer needs? The company I have chosen to research is 'Asda'. The self-proclaimed best value food and clothing store became a part of the American firm 'Wal Mart' on July 26 1999. 'Asda' was formed in 1965. Asda is a retail company that offers a wide range of products from magazines and other paperbacks to electrical goods and miscellaneous products. Their main selling point is the sale of food. Each week Asda Queslett makes around �140,000 from food sales alone. Asda invests around �170million a year on service to the public. By doing this they intend to improve customer facilities and services so consumers use Asda the company, not just as store but also as diversified multiplex. Already they have connections with life insurance, pet insurance, breakdown cover and sponsorship of such big events as the commonwealth games. As a store * Expanding and making Improvements to existing stores to make the day-to-day shop easier for customers * Environmentally friendly equipment, devices and transport for goods * Community work such as fund raisers and charity events * Co-operation with local schools to launch schemes to encourage children to read and interact on the internet Along the lines of expanding, Asda plan to open over 30 new stores by 2006. ...read more.


The results from the questionnaire on the whole were very good. Asda do cater for almost all needs. The main queries were the toilet cleanliness, the speed of service at the checkout and the manner of staff. Out of the 90 questionnaires filled in by the public, 12 of them said that the toilets needed some attention. One of them said; "On entering the female toilets once I was overwhelmed by a hideous smell. As I went further I cud see vomit all over a wall and human excrement spraying the cistern of one the toilets." I have never witnessed such sights and I am sure that was a one-off but it is still an appalling situation to find a public toilet in. In general the toilet facilities need to be regularly checked and cleaned. 22 of the questionnaires said that the time spent at the till was too long. The queues are too long. A lot of the time you see several empty tills which if used could decrease the waiting time. Also there are a lot of new trainee employees that have recently started the job. They can be quite slow. If they only let them work the till when they have had a bit more experience, then that might solve the problem. ...read more.


If they're going make claims of unbeatable prices they need to make them stand up.? Throughout their stores, Asda have credit facilities. Externally, cash points are positioned near the entrance for quick easy access. Internally, a bank with banking facilities is provided. This is ideal because there aren't any banking facilities within a kilometre radius so people can use these without having to travel far. At the customer desk, as well as the refund service, a range of services and schemes are offered. One of these is 'shopping chums'. This where a member will assist around the store, push your trolley and reach high shelves if needed. The point of this is to make your shopping trip less stressful. Feedback- On the information desk, are both questionnaires on Asda and feedback sheets. The main aims of these are to get the publics opinion on Asda. The questionnaires are to see where customers rate Asda on the supermarket chain chart. It asks questions like 'what are the staff like?', 'do you like our range and choice of food?', 'is everything easy to find?, 'are our prices reasonable?'. The feedback sheets ask for the customer's suggestions on improvements to the store to make it complete. It was because of the feedback that Asda introduced a wide selection of trolleys. It just goes to show our opinion does count. ? Dale Anderson Business Assignment ? ? Dale Anderson BS Assignment ? ? Dale Anderson Business Assignment ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. For my business report I am investigating the Co-op erative society supermarket.

    impact of ICT on Co-op internal and external communications is very influential and has overall increased the efficiency by which Co-op communicates with it internal and external contacts. New technology has replaced many of the communication functions that had to be done manually this has overall helped Co-op to become more efficient in its communication links.

  2. Business Aims and Objectives.

    To control inflation the government has to take action over the factors that cause it. These include the following: * Excessive consumer spending. If demand for goods rises more quickly than the goods can be supplied, the prices are likely to risk.

  1. Report - Long PEST Analysis of ASDA Superstores.

    Economic - Local/National level ASDA offers Britain's best value weekly shop with prices 10 - 15% lower than their main competitors and an unmatchable mix of fresh food, grocery, clothing, home, leisure and entertainment goods. ASDA employs 109,000 colleagues, who have a reputation for being the best and the friendliest in the industry.

  2. I have been asked in this assignment to write a report about Asda and ...

    � The mentally handicapped: people who are slower than normal in carrying out the simplest transaction will need a high degree of care and understanding. Do not treat them disrespectfully. � The deaf ('hearing- impaired'): some customers may be completely or partially deaf and will be skilled in lip reading and may be equipped with hearing aids.

  1. IT in the Supermarket

    This lessens the chance of mistakes as well as minimising the amount of time a customer has to spend at the checkout. Not every customer pays by cash or cheque though. Many now opt to pay by a debit card such as Switch or Delta.

  2. Customer Service Assingnment

    As in Hartfford case it is profitable. Purchasers of capital goods and more expensive consumer goods are such as it is prepared to reconcile themselves to the fact that such complex items are likely to need repair and maintaince at intervals.

  1. College breakdown

    This is written on every document, which is sent out. Headings This shows the reader what he/ she is reading. Business Letter Template The Salendine Health & Fitness Centre 25A Walkers Avenue Huddersfield UK HD1 7NH 09 May 2007 Dear Sir or Madam: Type your letter here.

  2. Full Assignment

    This can be an objective for PEP too. Excellent customer service is the bread and butter of the business. This is because customer service is a process that provides employees with the information they need to know their customers' wants and needs, which will build a relationship between the company and its customers.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work