How could Asda meet all of its customer needs?

Authors Avatar

How could Asda meet all of its customer needs?

The company I have chosen to research is ‘Asda’.  The self-proclaimed best value food and clothing store became a part of the American firm ‘Wal Mart’ on July 26 1999.  ‘Asda’ was formed in 1965.  Asda is a retail company that offers a wide range of products from magazines and other paperbacks to electrical goods and miscellaneous products.  Their main selling point is the sale of food.  Each week Asda Queslett makes around £140,000 from food sales alone.

Asda invests around £170million a year on service to the public.  By doing this they intend to improve customer facilities and services so consumers use Asda the company, not just as store but also as diversified multiplex.  Already they have connections with life insurance, pet insurance, breakdown cover and sponsorship of such big events as the commonwealth games. As a store

  • Expanding and making Improvements to existing stores to make the day-to-day shop easier for customers
  • Environmentally friendly equipment, devices and transport for goods
  • Community work such as fund raisers and charity events
  • Co-operation with local schools to launch schemes to encourage children to read and interact on the internet

Along the lines of expanding, Asda plan to open over 30 new stores by 2006.  Not ordinary stores, but interactive stores.  Huge energy efficient stores with computers Internet accessible by customers.  This ties in with the fact that well over 92 million homes have the Internet access (usually through ‘PC’s’, but can sometimes come through interactive televisions).  Being on the net, Asda can sell their products on the web site and have them delivered to the consumer’s door.   

Join now!

The advantages of selling on the net to Asda are they are able to tap into the market of people who can’t get to the stores for whatever reason but instead can just go on the net and order it.  At the moment 33% of British households have the Internet.  By 2010 they estimate that about 65% of British households will have the internet so in a way, they’re planning for the technology ‘boom’ coming in the not to distant future.  Their they can take advantage of the times and the fact that most people would rather click a ...

This is a preview of the whole essay