How does Scott Bader collate information so to investigate how well they are doing and if they are meeting their objectives?

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HOW DOES SCOTT BADER COLLATE INFORMATION SO TO INVESTIGATE HOW WELL THEY ARE DOING AND IF THEY ARE MEETING THEIR OBJECTIVES?

Regular market research must be undertaken to ensure that customers are happy with the level of service that they receive from a business (any complaints can be used to improve the existing systems). If a business wants to remarket a product or innovate it, they can do primary and secondary research to find out the needs and requirement of customers. Primary data would be carried out by the business through observations, questionnaires and testing. Secondary research is usually using data, which has already been found out, and is not designed for the product in study but it is still relevant. Scott Bader would probably use more primary methods as I think they want to know exactly what there customers want and because they make a range of products for different industries they would have to do a lot of secondary research for it to be relevant.

Businesses can some ratio analysis to see how well there company is doing in all aspects of their business through liquidity ratios these measure the solvency of the business and its ability to meet short term debts, profitability ratios analyse profit made of the last year and financial efficiency ratios these analyse the efficiency of the business in terms of its resources and generating sales. Accounting ratios are very easy to calculate and they enable a business to highlight areas of strength and weakness, which needs to be improved and looked at.

There are two liquidity ratios, which can be calculated, the current account ratio and the acid test ratio, from the statistics I found below on Scott Bader it is difficult for me to calculate these, as I do not have all the correct figures whereas a company like Scott Bader or any firm will have them more split up into current assets and current liabilities for example therefore they should be able to do these calculations easily and benefit from the knowledge they receive.

They could use consumer surveys and questionnaires about products and what customers actually want, also are they pleased with the product ask them for advice and comments for improvements and use them. Scott Bader can use any of these methods to investigate success in the business they can also just work it out by using there profit and loss accounts, balance sheets and other financials. Following a recent Scott Bader market research survey customers told them that they could do better and that their delivery service could be quicker. Now that Scott Bader know this they can start to love for solutions to this problem and keep their customers satisfied and make themselves more appealing in the process.

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Scott Bader collates information to see if their business is doing well and to see if they are meeting its objectives. They collate information by financials, customer surveys, employee surveys and other key performance indicators on profitability, Health & Safety, environment, and quality.

This is a table of Scott Bader’s financial results of continuing activities.

As you can see from the table Scott Bader are a very successful company with huge turnovers every year. They have a lot of capital and reserves and have very high total assets. In 2000 Scott Bader ended ...

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