• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

How does Topshop gain competitive advantage over clothing rivals

Extracts from this document...

Introduction

Business Coursework - Playstation Introduction My investigation is based on Sony Playstation and Xbox. My investigation is about competitive advantage, the aim of the investigation is to see which techniques are used by Sony Playstation to gain competitive advantage over Xbox 360. After the world war two, Masaru Ibuka and Akio Morita opened a radio shop in Tokyo. They later founded a company called Tokyo Tsushin Kogyo K.K (T.T.K). The later started to sell anything thay was electrical. The two young men thoguht they could change this small business of theirs into a large world wide company and they thought the only way they could do this is by selling to the U.K and other developed countries. T.T.K changed there name to sony once building there first factory, Sony where the first Japanese factory to open in the U.K. Sony in the last few decades have been very sucessful and have involved themselves in different business all over the world and have also involved themsleves in different markets In my investigation I will show which of the four factors (cost leadership, relationship, innovation and brand image) Sony use to gain competitive advantage over Xbox. ...read more.

Middle

Being the first with a new idea is a very strong way to gain competitive advantage. How innovative is the new Playstation 3? The Playstation has distinct features that the Xbox doesn't have. The Ps3 has a 40 and 80 gigabyte hardrive. This memory is much larger than the memory capacity on Xbox. The PS3 can only be played on the HD televisions. This is because it gives the gamer the best experience possible and this is a unique feature and is also not available on Xbox. This would give the customer something to think about as more games can be saved on the PS3 and as technology is growing more memory is needed because games can be downloaded straight from stores online (PLAYSTATION(r)Store). Playstation have gained competitive advantage over Xbox through process innovation. Process innovation is changing how a product is made. So Playstation used process innovation by making their new Playstation with blu-ray disks. This will help them to gain competitive advantage because a gamer of Xbox would not have experienced this, as no other consoles in the market have a built in blu-ray disk. Relationship Playstation have tried to get closer to their consumers by using new ideas like PLAYSTATION(r)Store, this feature on the latest Playstation console allows PS3 owners to surf the internet for free. ...read more.

Conclusion

To build reputation it takes a long time, reputation cannot be just built in a matter of days or months, but takes many years. It is important that Playstation does not have a bad brand image or reputation this is because consumers would not buy Playstation consoles if they are known to be selling faulty goods. Playstation has a very good brand image this is because most of the Playstation in the past e.g. PS2, PS One have been very successful and has gained Playstation respect and reputation. Playstation can use there excellent brand image in different ways. Even if Playstation 3 isn't the best product in the market, some customers will still choose the PS3 over the Xbox because they may have bought previous Playstation products and may have been satisfied with it therefore they may buy another Playstation product instead of buying the Xbox. This is an example of customer/ brand loyalty. Conclusion Sony has been successful with the launch of the new PS3 and has gained competitive advantage over Xbox in different ways. Sony has used a combination of all four ways of gaining competitive advantage, using innovation and its reputation as the main two factors to drive its new product forward. Playstation are always trying to produce new products and try to differentiate their products from competitors by using innovation. Webliography http://www.hmv.co.uk/hmvweb/navigate.do?pPageID=2508&gclid=CJbPgJ3GhI8CFQNjMAod1Tggug http://www.argos.co.uk/webapp/wcs/stores/servlet/Search?storeId=10001&catalogId=1500000701&langId=-1&searchTerms=ps3&x=0&y=0&cmpid=GG05X&engine=adwords!7513&keyword=playstation+3&match_type= http://www.xboxprices.co.uk http://www.hardcoreware.net/reviews/review-356-1.htm Hozefa Master ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Marked by a teacher

    How has tesco achieved Competitive advantage

    4 star(s)

    Tesco's Finest range provides a far higher quality in food but is slightly more expensive, unlike Tesco Value it is aimed at higher earning families as this range contains ingredients prepared by some of Tesco's top chefs. Tesco has also identified different groups of consumers and provide ranges to appeal

  2. BTEC BUSINESS UNIT 2

    the intranet within the business, this way anyone within the business can see and it would be cheaper to have. They could also have recorded messages to give to one another as there is no rush for the financial documents to be heard.

  1. Opening a sandwich shop in huddersfield

    It gave me an idea of the likely number of people that will use the shop. This was great as I needed to work out sales and then generate sales figures. I got these figures from the Kirklees census data.

  2. Applied Business Unit 2 Coursework

    None of the person specifications explained all of these in enough detail or said whether they were essential or desirable. I think that the best one was the Google jobs because it scored the highest with 20/21 in my analysis table, even though it may have been short and un-detailed.

  1. Marketing Research

    For e.g. Which are the brands of cola drinks you are aware of and which is your favorite brand. Personal questions are definitely avoided as openers like what is your age, income etc. B) Are difficult questions ensconced in the body of the questionnaire.?

  2. applied business unit 3 coursework

    their competitors, this will be good as Flikaflag Ltd will be able to identify what their competitors are doing which they are not doing so this can lead to improvements to the marketing, the product and/or the service. * Improve on the quality of the Flikaflag Ltd service, this will

  1. Investigating business

    Almost all theses targets have been met. This shows that they are working towards their objectives. Financial overview Summary income statement for the 52 weeks to 24 March 2007 2007 �m 2006 �m % change Continuing operations Sales (inc VAT)

  2. For this assignment I have been asked to produce a new marketing strategy for ...

    came to a conclusion were I found out that the majority wanted the new flavour to be fizzy. My target group is teenagers and young aged people, this is because older aged people do not prefer to drink Coca Cola as it could affect their health.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work