• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

How does Topshop gain competitive advantage over clothing rivals

Extracts from this document...

Introduction

Business Coursework - Playstation Introduction My investigation is based on Sony Playstation and Xbox. My investigation is about competitive advantage, the aim of the investigation is to see which techniques are used by Sony Playstation to gain competitive advantage over Xbox 360. After the world war two, Masaru Ibuka and Akio Morita opened a radio shop in Tokyo. They later founded a company called Tokyo Tsushin Kogyo K.K (T.T.K). The later started to sell anything thay was electrical. The two young men thoguht they could change this small business of theirs into a large world wide company and they thought the only way they could do this is by selling to the U.K and other developed countries. T.T.K changed there name to sony once building there first factory, Sony where the first Japanese factory to open in the U.K. Sony in the last few decades have been very sucessful and have involved themselves in different business all over the world and have also involved themsleves in different markets In my investigation I will show which of the four factors (cost leadership, relationship, innovation and brand image) Sony use to gain competitive advantage over Xbox. ...read more.

Middle

Being the first with a new idea is a very strong way to gain competitive advantage. How innovative is the new Playstation 3? The Playstation has distinct features that the Xbox doesn't have. The Ps3 has a 40 and 80 gigabyte hardrive. This memory is much larger than the memory capacity on Xbox. The PS3 can only be played on the HD televisions. This is because it gives the gamer the best experience possible and this is a unique feature and is also not available on Xbox. This would give the customer something to think about as more games can be saved on the PS3 and as technology is growing more memory is needed because games can be downloaded straight from stores online (PLAYSTATION(r)Store). Playstation have gained competitive advantage over Xbox through process innovation. Process innovation is changing how a product is made. So Playstation used process innovation by making their new Playstation with blu-ray disks. This will help them to gain competitive advantage because a gamer of Xbox would not have experienced this, as no other consoles in the market have a built in blu-ray disk. Relationship Playstation have tried to get closer to their consumers by using new ideas like PLAYSTATION(r)Store, this feature on the latest Playstation console allows PS3 owners to surf the internet for free. ...read more.

Conclusion

To build reputation it takes a long time, reputation cannot be just built in a matter of days or months, but takes many years. It is important that Playstation does not have a bad brand image or reputation this is because consumers would not buy Playstation consoles if they are known to be selling faulty goods. Playstation has a very good brand image this is because most of the Playstation in the past e.g. PS2, PS One have been very successful and has gained Playstation respect and reputation. Playstation can use there excellent brand image in different ways. Even if Playstation 3 isn't the best product in the market, some customers will still choose the PS3 over the Xbox because they may have bought previous Playstation products and may have been satisfied with it therefore they may buy another Playstation product instead of buying the Xbox. This is an example of customer/ brand loyalty. Conclusion Sony has been successful with the launch of the new PS3 and has gained competitive advantage over Xbox in different ways. Sony has used a combination of all four ways of gaining competitive advantage, using innovation and its reputation as the main two factors to drive its new product forward. Playstation are always trying to produce new products and try to differentiate their products from competitors by using innovation. Webliography http://www.hmv.co.uk/hmvweb/navigate.do?pPageID=2508&gclid=CJbPgJ3GhI8CFQNjMAod1Tggug http://www.argos.co.uk/webapp/wcs/stores/servlet/Search?storeId=10001&catalogId=1500000701&langId=-1&searchTerms=ps3&x=0&y=0&cmpid=GG05X&engine=adwords!7513&keyword=playstation+3&match_type= http://www.xboxprices.co.uk http://www.hardcoreware.net/reviews/review-356-1.htm Hozefa Master ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Marked by a teacher

    How has tesco achieved Competitive advantage

    4 star(s)

    Tesco's Finest range provides a far higher quality in food but is slightly more expensive, unlike Tesco Value it is aimed at higher earning families as this range contains ingredients prepared by some of Tesco's top chefs. Tesco has also identified different groups of consumers and provide ranges to appeal

  2. BTEC BUSINESS UNIT 2

    the directors and the senior managers communicate with each other to discuss the financial documents by using the telephone. This is not a very effective way of communicating as it could prove to be costly yearly. A better way of discussing the financial documents is by posting notes on

  1. Opening a sandwich shop in huddersfield

    I think I can gain market share of this if I can keep a good lead times of delivering the sandwiches and over the counter sandwiches. Tally �0-1 2 �1-2 30 �2+ 18 This shows me that the majority of people are prepared to pay �1+ for a sandwich.

  2. Applied Business Unit 2 Coursework

    Application * Previous experience in related industry. Reference +interview * Basic literature skills. Application All of the requirements will be tested in some way by Warwick. You must be prepared to provide evidence of these requirements and be ready for any tests or presentations that you may have to take part in to prove this.

  1. applied business unit 3 coursework

    The fifth question lets me know whether the participants watch football or not, this will give me an indication (and a percentage of people) who likes football as the people who do watch football will be the people who FlikaFlag Ltd should be trying to market their flags.

  2. Marketing Research

    BUT IN MOST CASES , IF POPULATIONS ARE REASONABLY LARGE OR VERY LARGE , IT MAKES LITTLE SENSE TO DO A CENSUS ON MAJOR REASON IS THE COST AND OTHER REASON IT MAY TAKE TOO LONG. DATA MAY ARRIVE TOO LATE FOR DECISION MAKING.

  1. Investigating business

    Profit before tax was 1/2232 million (2006/07: 1/2194 million) an increase of 19.6 per cent. Underlying basic earnings per share increased to 9.7 pence (2006/07: 7.3 pence), up 32.9 per cent. Basic earnings per share increased to 9.4 pence (2006/07: 7.5 pence), up 25.3 per cent. An interim dividend of 3.0 pence per share has been approved by the Board (2006/07: 2.4 pence), up 25.0 per cent.

  2. For this assignment I have been asked to produce a new marketing strategy for ...

    In order to attract customers it wouldn't be a good idea for me to launch a new flavour of Coca Cola as a banana flavour drink because the majority wanted blackcurrant flavour. It is always important to provide customers what they want to buy therefore my new strategy flavour that I will launch will be blackcurrant fizzy flavour.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work