• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

How does WPP Media fulfil its obligations to their stakeholders in terms of ethical business practice and socially responsible corporate behaviour?

Extracts from this document...

Introduction

How does WPP Media fulfil its obligations to their stakeholders in terms of ethical business practice and socially responsible corporate behaviour. WPP Group plc is one of the world's largest communications groups, providing services to local, multinational and global clients, including more than 300 of the Fortune Global 500. Our 39,000 people work out of 950 offices in 92 countries. WPP Service Sectors are: Advertising, Media investment management, Information & consultancy, Public relations & Public affairs, Relationship marketing, Interactive, Branding & identity, healthcare and specialist communications. WPP has seven stated goals: � To be the preferred provider of multinational marketing services. � To understand and satisfy the increasingly complex needs of the client at every level from local to worldwide. � To provide clients with a comprehensive and, when appropriate, integrated range of marketing services of the highest quality; both strategically and tactically. � To ensure that each service provided to every client returns added value. � To grow and maintain companies of such excellence that they provide the most stimulating career opportunities for talented professionals in all disciplines. ...read more.

Middle

Employees at WPP Media have seen the best perks in recent years. Long-serving employee's i.e. over 2 years are given share options in the group. With the company ever-growing, with take-overs and parent companies forming, employees will benefit from bonus dividends. As WWP Media is mainly a service-based company their impact on the environment is small, but the Group recognises that the pursuit of economic growth and a healthy environment are inextricably linked. WPP, as a parent company to their operating companies, upholds the principle of 'subsidiarity' and charges their companies to adhere to best practice. In their worldwide operations they endeavour to adopt good environmental practice in respect of premises, equipment and consumption of resources. The other two secondary stakeholders they value, community ant the society in general. WPP supports a number of community programmes including the Partnership Against Drugs, a UK-government initiative led by Business in the Community, and has participated in the Prince of Wales' Business Leaders'Forum. WPP is a founder member of the RSA's initiative, Centre for Tomorrow's Company, which advances best competitive - and ethical - business practice. ...read more.

Conclusion

WPP Media have duty to be socially responsible when it comes to the community because they play a very active role in the economy. They are undertaking many programmes in relation to being socially responsible. In the last few years they have invested in millions in improving areas such as education, employment and financed government schemes. As part of WPP's strategy of supporting young people through education, they have pledged �60,000 to London's first Arts College for the Media Arts: Charles Edward Brooke, a state secondary school for girls from multi-ethnic backgrounds. This government-backed initiative aims to equip young people with the skills needed to succeed in business and to make learning more relevant to the needs of future employers. Group companies are contributing help, counsel and equipment to the college. In conclusion of this essay, I would say the WPP Media are showing signs of being a Company that is dedicated to high standards of ethical practice. They are taking up projects, policies and standards that please all of their main stakeholders and are still improving every year. The needs of them are being met and constantly exercised, it remains to see what entails for company in the future. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. For my business report I am investigating the Co-op erative society supermarket.

    If the business is constantly producing goods of exceptional standard and quality it will gain more revenue and increase it profitability. This benefits the employees as they will gain satisfaction from knowing they are working for a reputable establishment. * Right the first time and every time This is the

  2. Report on ethical practices of TATA Group (India)

    * To include environmental concerns in the Tata Business Excellence Model and the Tata Code of Conduct. * To increase environmental awareness through workshops and case studies. [9] Tata Steel has its own Environmental Management System (EMS). It aims at enhancing production of steel along with a hundred percent recycling of hazardous waste.

  1. Business Aims and Objectives.

    - One of the sophisticated databases in Europe. - Customer can receive quarterly mailing with points based vouchers & other special offers and discounts vouchers too. - Clubcard magazine is also sent. - Data collected on clubcard is valuable information to management.

  2. Identify the stakeholders you feel will have an interest in the business.

    those who rely heavily on unfriendly environmental product, can decide not to fall to these pressure groups. * The Community: Sometime in Coca Cola as the community may well be the only customers, like a pressure group they can make or break you.

  1. In this assignment I am going to produce a detailed business report on a ...

    work they do and develop ideas to improve the quality of their work. Management is more often not represented in such meeting instead control/ responsibility for the meeting is handed over to the workers present. As a result of such meeting a quality circle will either have the authority to

  2. E-commerce in Business Companies of Bangladesh.

    Add Confirmation is basically a matter of payment guarantee depending on the country's credit rating, asset status etc., where Bangladesh generally lags behind. If Bangladeshi producers are unable to accommodate electronic transfer of payment and other facets of e-commerce, the business opportunity will move on to countries that have developed such systems.

  1. In this coursework I need to produce a detailed business report on one medium-sized ...

    This performance reflects determination to deliver the best offer for customers as Tesco continue to cut prices. Overall deflation was -0.4%. STRONG INTERNATIONAL PERFORMANCE In 2000 Tesco opened 32 stores internationally adding over 3m sq. ft. of new trading space.

  2. Convenience Store Industry (Corporate Strategy)

    place more importance on value of money as consumers' interest of quality-of-life issues. Consumers started to shop more carefully and selected products based on value and quality rather than merely the selling price. The strategy of bargain sales which were popular during the bubble economy isn't suitable anymore.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work