How does WPP Media fulfil its obligations to their stakeholders in terms of ethical business practice and socially responsible corporate behaviour?

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Nilesh Odedra  2011964

BUS 2500

Doirean Wilson

How does WPP Media fulfil its obligations to their stakeholders in terms of ethical business practice and socially responsible corporate behaviour.

WPP Group plc is one of the world's largest communications groups, providing services to local, multinational and global clients, including more than 300 of the Fortune Global 500. Our 39,000 people work out of 950 offices in 92 countries. WPP Service Sectors are: Advertising, Media investment management, Information & consultancy, Public relations & Public affairs, Relationship marketing, Interactive, Branding & identity, healthcare and specialist  communications.

WPP has seven stated goals:

                 • To be the preferred provider of multinational

                 marketing services.

                • To understand and satisfy the increasingly

                 complex needs of the client at every level from

                 local to worldwide.

                 • To provide clients with a comprehensive and,

                 when appropriate, integrated range of marketing

                 services of the highest quality; both strategically

                 and tactically.

                 • To ensure that each service provided to every

                 client returns added value.

                 • To grow and maintain companies of such

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                 excellence that they provide the most stimulating

                 career opportunities for talented professionals in

                 all disciplines.

                 • To provide those professionals with rewards and

                 incentives which encourage a sense of ownership.

                 • Last, but not least, to enhance share owner

                 value.

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