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How does WPP Media fulfil its obligations to their stakeholders in terms of ethical business practice and socially responsible corporate behaviour?

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Introduction

How does WPP Media fulfil its obligations to their stakeholders in terms of ethical business practice and socially responsible corporate behaviour. WPP Group plc is one of the world's largest communications groups, providing services to local, multinational and global clients, including more than 300 of the Fortune Global 500. Our 39,000 people work out of 950 offices in 92 countries. WPP Service Sectors are: Advertising, Media investment management, Information & consultancy, Public relations & Public affairs, Relationship marketing, Interactive, Branding & identity, healthcare and specialist communications. WPP has seven stated goals: � To be the preferred provider of multinational marketing services. � To understand and satisfy the increasingly complex needs of the client at every level from local to worldwide. � To provide clients with a comprehensive and, when appropriate, integrated range of marketing services of the highest quality; both strategically and tactically. � To ensure that each service provided to every client returns added value. � To grow and maintain companies of such excellence that they provide the most stimulating career opportunities for talented professionals in all disciplines. ...read more.

Middle

Employees at WPP Media have seen the best perks in recent years. Long-serving employee's i.e. over 2 years are given share options in the group. With the company ever-growing, with take-overs and parent companies forming, employees will benefit from bonus dividends. As WWP Media is mainly a service-based company their impact on the environment is small, but the Group recognises that the pursuit of economic growth and a healthy environment are inextricably linked. WPP, as a parent company to their operating companies, upholds the principle of 'subsidiarity' and charges their companies to adhere to best practice. In their worldwide operations they endeavour to adopt good environmental practice in respect of premises, equipment and consumption of resources. The other two secondary stakeholders they value, community ant the society in general. WPP supports a number of community programmes including the Partnership Against Drugs, a UK-government initiative led by Business in the Community, and has participated in the Prince of Wales' Business Leaders'Forum. WPP is a founder member of the RSA's initiative, Centre for Tomorrow's Company, which advances best competitive - and ethical - business practice. ...read more.

Conclusion

WPP Media have duty to be socially responsible when it comes to the community because they play a very active role in the economy. They are undertaking many programmes in relation to being socially responsible. In the last few years they have invested in millions in improving areas such as education, employment and financed government schemes. As part of WPP's strategy of supporting young people through education, they have pledged �60,000 to London's first Arts College for the Media Arts: Charles Edward Brooke, a state secondary school for girls from multi-ethnic backgrounds. This government-backed initiative aims to equip young people with the skills needed to succeed in business and to make learning more relevant to the needs of future employers. Group companies are contributing help, counsel and equipment to the college. In conclusion of this essay, I would say the WPP Media are showing signs of being a Company that is dedicated to high standards of ethical practice. They are taking up projects, policies and standards that please all of their main stakeholders and are still improving every year. The needs of them are being met and constantly exercised, it remains to see what entails for company in the future. ...read more.

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