• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

How has the environment favored the development of Nokia?

Extracts from this document...

Introduction

ORGANIZATIONS AND HUMAN RESOURCE MANAGEMENT Assignment 1 Chapter case: Nokia Students: Kennari: Einar Svansson Case questions 3.1 How has the environment favored the development of Nokia? We use the PESTEL factors to assist us in identifying and arranging the environmental influences on Nokia's evolution & development. To ease the reading of this list it will be sorted according to the PESTEL model. P olitical influences on both Nokia, and the sector in which it operates have been significant. A few years ago when mobile technology had not yet reached the broad distribution that we are familiar with today, Nokia's two competitors had a considerable advantage over Nokia in both brand recognition and market share. With a growing number of electronics emitting electromagnetic signals, the EU decided to standardize the GSM system as a general cell phone standard. This event evened the competition out for Nokia, since its competitors had to start over. In addition to this, the Finnish government had taken a leading role in creating a suitable legal environment for telecommunication companies. E conomic influences on the sector of mobile telecommunications have been immense. ...read more.

Middle

And to be able to stay on top of the fast moving market they need to have creative employees, if the control is to much all innovation can be suffocated, so the work place has to be flexible to motivate innovation. Case questions 3.3 Use Porter's five forces model to outline the competitive environment of the industry. Which of these factors may have contributed to Nokia's success? Which PESTEL factors are most affecting the development of the industry? Though Nokia is by far the largest mobile manufacturer with about 40% market share, its biggest competitive threat probably comes from its competitive rivals, such as Samsung (14% m.s.), Motorola (14% m.s.) & Sony Ericsson (9% m.s.). Mobile phones are by nature monogenic products so the customer's decisive factor for buying mobile phone could be its appearance or style rather than quality & function. Actually this is something Nokia realized long time ago and accounts for a big part of its success. Often suppliers have a considerable amount of bargaining power. In the case of Nokia for this to be true their suppliers will have to be in the group of super-suppliers like Intel, Samsung & Texas Instruments or have some other specific market power, like patented technology. ...read more.

Conclusion

The company cannot run sufficiently whit out good employees. It is wary important to take god care of the staff. Pay them decent wages. Make the work environment worth striving for and stable, have a layoff system that is stable. Have a strong culture that motivates them. Listen to them. Structure the company, decentralization in some departments. 2. Nokia has a history of reading the market well. Selling mobile phones that are fashionable and have user interface that are user friendly The managers have to continue developing the product for the costumer and answer the demand on the market. Supply them with different kind of product low price and hi class. Have service and quality control. Providing a product that is reliable and fashionable. Invest in innovation. Have focus groups of market research. 3. Have a loyal relationship whit them, and good communication, Create simple and stable communication channels. Quality control. Grow by performance. Nokia needs to perform and grow so the suppliers won't go to another customer. Pay them reasonable price. Heimildir Boddy, D. (2008). Management: An Intorduction. [4. �tg�fa]. Spain: Mateu Cromo. Nokia Group. (e.d). Nokia supplers and evironment. S�tt 12. September 2008 af http://www.nokia.com/NOKIA_COM_1/Corporate_Responsibility/Environment_/Public ations/env_guide.pdf IDC. (2008, 25. Jan�ar). Press release. S�tt 12. September 2008 af http://www.idc.com/getdoc.jsp;jsessionid=LTQOIV4H4ODDCCQJAFICFFAKBEAUMIWD?containerId=prUS21053908 ?? ?? ?? ?? ~ 1 ~ ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. Marked by a teacher

    Skills and Knowledge Needed to Work In A Business Environment

    5 star(s)

    3,6 Describe Organisational Procedures For Recycling Materials Organisations have different procedures for recycling materials as they would need someone from other organisation who is part of a recycling company to collect the items that need recycling so the company can recycle the items for the organisation safely and legally.

  2. What are the micro and macro environmental forces which may pose direct or indirect ...

    Constant updating of the social corporate responsibility is imperative. This should also entail that the headquarters should take in hand, a manner of internal control of those that would infringe upon this company objective. Sanctions such as revoking of the franchises license or a particularly high fine should be installed to serve as a deterrent to infringement.

  1. Infosys and Corporate Social Responsibility in India

    analytical skills of students in Tier 2 and 3 towns of the country so that they become employable, was awarded as the best CSR initiative at the 8th National Outsourcing Association (NOA) Awards 2011, in London. It was especially lauded for making sure that no expense was incurred by the participating academicians in the program.

  2. The main purpose of this research is to know and analyze whether the Olympic ...

    Generally five billion of people are expected to watch the Olympic Game in London 2012 which is going to improve the economy of the country with nearly billions of pounds in the form of benefits and profits. There is a huge support from the public to the London Olympics 2012,

  1. NETFLIX CUSTOMERS SATISFACTION

    second ex?mple is ? n?tion?l ret?iler with multiple stores (the subunit). It would not be surprising for consumers in densely popul?ted urb?n ?re?s to pl?ce ? high utility on dimensions such ?s loc?tion ?nd convenience, where?s these s?me dimensions might be less import?nt in sp?rsely popul?ted rur?l ?re?s. ?

  2. The international business environment of Apple Inc

    help international trading 5. ensure financial stability 6. encourage high levels of employment and work 7. lower poverty in the world International businesses are supported with loans and for the purposes of economical improvements. A world bank came into existence in 1940 to assist a country on the economic state.

  1. Nestle stakeholders and business environment

    Responsibilities of Nestlé and the strategy to accomplish 2.2.1. Shareholders Responsibilities towards shareholders Any company is established to create profits for its shareholders or owner. This is also its responsibilities to maximize wealth for its shareholders. In case of Nestlé, it is also responsible to create profits for its shareholders.

  2. Unit 32 P3 explain how the developments in the consumer market have impacted on ...

    on the database they inform the customers with or inform them with current food products and great alternatives, the average time in any business including Tesco to provide a selected service to a customer is 122 seconds, so in Tesco customers do not wait that long and also in one

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work