Overleaf there is other company information like telling the customer about how to solve any problems they have. The questions asked are rhetorical.
The back page is presented in a four column by four row table with no borders to keep the page tidy.
Borders
No borders to the sheet except there are a visible margin to the sheet on both sides which can act as an invisible border.
Size
The paper is an A4 portrait and double sided piece. There is no tear off’s or difference in the paper quality.
Head &Footers
The main top text and logo seems to be in the same colour, so it must be a type of fixed header. As both of the two parts line up in a visible box.
Unfortunately there is no footer as the bottom quarter of the page is blank on both sides.
Titles
The title at the top (Your Vodafone Bill) clearly states the purpose of the sheet and stands out, as it seems to be a font size 16 and is in red.
Other titles include sub headings for the account information at the top of the page.
On the back of the sheet there are other sub-headings all in bold or in red.
Page Number
Non on the sheet, but there may be some if more than one page is involved, as part of the invoice. If shown it would be in the right hand footer and can be worded as “Page 1 of 2”.
Texture of Paper
The paper used is a normal plain A4 paper sheet. It must be because it is cheap to print on and can fit into any printer known. The paper is non gloss and instead has a matt finish.
Lists
Lists are used for showing information about calling on your phone. The lists are not used on the back of the sheet where it asks the customer to choose there option, Step 1, 2, 3.
Bullets
There are bullets used on the reverse again under the second and last row showing what to do id a phone is lost or stolen and how to post your bill.
This information is in bullet form as it makes it clear and understandable for someone to follow than reading text or long paragraphs.
Tables
There is only one small table shown on the front of the sheet. It shows the current, pervious and due payments.
The table uses a simple thin line border with four columns and two rows (if the header is included).
Graphics
Two logos are used; one shown on the front top right hand corner, showing the customer this is a Vodaphone document.
Also there is one on the back of the document showing that Vodaphone and Nectar are connected, so you can collect points. The logo is in full colour and is on the second row on the far right hand side
Content
The page is made up of mostly text, some signs of tables are shown in the front page and the back. These forms of tables are visible, but not completely, as they only have a few borders and no shading.
The right hand side of the front page has a wide margin for company information.
The rest of the page is typed up in the normal way and the information flows neatly across the sheet.
Writing Style
The use of words is mostly formal, as the style of the text is in letter form. There is use of paragraphs and simple one line sentences, which are quite short and to the point.
There are many lists used on the back of the sheet, where there is rhetorical questions which include FAQ (frequency asked questions).
There are titles used for each new piece of information on the sheet, in a bold text. All contact information to the company is in a special margin on the front right hand side.
Some adverting is included where “nectar” is shown on the back of the sheet.
Insight Invoice:
Font
Most of the whole document uses a standard size 12 font. On the main table showing the personal ordering information seems more like a size 12, as it covers most of the sheet.
The entire font is in standard black (automatic) colour. Most of the text is in bold showing clearly the personal information and ordering details.
On the back of the sheet there are the company’s policies which are all shown in about a 3 or 4 size font. It is hard to read and understand.
Colour Scheme
There is a large use of black for all the text and logos. A slight use of grey for the table headings. But apart from this there are no other colours or shadings used. If there were any other it would make the important information unclear to see. Also there is the issue of printing costs.
The insight logo is in black as the rest of the sheet. The normal colours of the logo would include a red triangle for the dot above the “I”.
Background
None as said in the colours schemes. A type of background can include the shading added to the table headings.
For more impact the information about the product is in the foreground. This does not blend in with the rest of the table so it stands out, unlike a background which disappears into the back of the page.
Layout
On the front there is a use of four tables with different numbers of columns. The first three tables’ uses one row and the last table has rows until the end of the page.
The sold address and shipping addresses are near the top of the page with the company logo and company contact information on the right top corner (header).
The more personal and company information is included at the bottom of the page which seems to be in the footer.
On the back of the sheet there is a three column table with no borders. The title states the information is the “business polities” this whole side of the page is filled across.
The title for the back page seems to be bold in a size 14 -16, centered and neatly spaced out from the table and edge of the page.
Borders
Borders are used for the four tables to separate the information and text. The lines seem to be a thin size ¼ pt black lines.
In the main table there is a piece of text which goes over the table. This must be an important piece of information as it is seem clearly over the tables’ borders.
No other borders are used, even for the policies on the back. The margins on the sheet are neat and keeps all information in place.
Size
The sheet is an A4, standard matt, double side printed document, which is used fully, in order not to waste paper.
Head &Footers
A standard clear header and footer is used on the main page, to show the company logo and addresses, which can be used by the customer to contact them.
The title of the page (invoice) is used in the header, and shows a VAT registration number and shipping point.
The bottom of the page shows the company sort code, overseas swift code and customer account no. this must be here if the top information gets damaged in some way.
Titles
The front of the page shows what the sheet is for (INVOICE) which is written in a black, bold, capital, size 20 font, and is placed in the top right hand corner of the page.
The tile of the page must be in the top right hand corner because when paper is hole-punched or stapled it is done on the left hand side, so the title is then seen when placed in the top right hand corner.
On the back of the page where the business policies are shown, the title is in a black, centered, bold, capital, size 16 font. The text is not too important to be seen, so it can be centered. Unlike the “invoice” title, this needs to be seen.
Page Number
This is not used on the sheet, but may not need to, as order information is in an extremely small font and can fit on the page. If orders are long it still won’t make a difference to the number of pages.
Also this company sells expensive items, so not many large orders will be made.
Texture of Paper
The paper texture is standard A4, matt and has not special coatings or coverings.
Lists
This is used in the order information table, to show orders made when listed. The product information and description is made using a size 2 or 3 font, so it all fits (uses less space).
On the reverse lists are kind of used as each point under each header under the business policies are numbered and listed. But each point is written in full paragraphs and sentences, instead of words or phrases.
Bullets
None on the front but a type of bullet is used in the business policies as numbers →(2).
Tables
As mentioned earlier the four tables sued on the front, each with columns ranging from 3 to 7.
Rows are not marked by borders but text clearly keeps all this inline.
The table headings are in a dark grey with white, bold font.
On the back of the sheet there is a 3 column table with no rows or borders.
Graphics
One is used on the front, which shows the company logo in black and white, instead of colour. This must be because of printing costs.
The rest of the document included text and table with no other graphics.
Content
The document is made up of tables and text as I mentioned before. At the top of the page it has a standard header, with the company information and invoice details.
The rest of the front of the page includes the four tables with the customer information in the top three then the orders in the last table. The bottom of the front shows a back copy of the customer account number and company information (footer).
The back of the sheet has an invisible table with the company polices listed in three columns.
The complete sheet has been fully used.
Writing Style
The use of words on the sheet is in a formal style on the back but more of an informal style in the front.
The document used paragraphs and full sentences in the back of the sheet but only short fragments and words are used on the front of the sheet.
The sentences use on the back are long and slightly complicated.
A series of numbered points are listed on the back page, under each new business policy.
Titles are used over the front and back of the sheet under tables’ headings and the business polices. The company contact information is in the front header and along side the sheet reference details.
HSS Hire Shop Statement:
Font
A standard 9 head printer font with a simple black colour. The colour of the front does not look like a neat clear black, but a grey.
The text looks like a size 10 or 11 font through the front of the sheet.
Most of the text on the front is printed when the document is done, except the top header and bottom footer.
The back of the sheet has a size 4 or 5 font in a dark blue. This text fills the whole side of the sheet.
Colour Scheme
A use of dark and light blue. The dark blue is used for the header and footer. Also the text on the back.
The light blue is used as the paper colour (background). The normal colours for HSS is blue and yellow, blue is a good colour choice as it is a clean sensible colour than a bright yellow.
Also the printing cost of two colours needs to be thought of.
Background
A logo and text is used on the front only. It says “investor in people”. This must be there slogan. A logo is used as well to show this comfort of the companies trust.
The colours used for the background is a dark blue, but it’s washed out, so it does not complicated the information. The text used in the background seems to be a Times New Roman style and the text is a capitals.
Layout
The sheet is split into three sections on the front. The first includes the company information, the customer information like addresses and telephone numbers.
The second section shows what is hired, the price, type and amount each one is.
The last, third section has the VAT, transport information, any cash back and a signature and date.
There is a header and footer which has the company logo and contact information.
On the back it seems like a two column invisible table, meaning there is no borders between each row and column. Finally at the top of the page there is the title and the company logo.
Borders
None around the sheet or in the margin, but on the front there is a dotted blackish line used to separate the three sections (runs across the page).
The margins on the page seems to be a constant border which uses a 5 or 6 mm gap between the edge of the page and the text. This gap is thin because the information fills the sheet edge to edge, so the minimum gap is 5 or 6 mm.
Size
The document is an A4 size paper, standard matt sheet. This is double sided and uses a light blue paper colour, which saves on link.
Head &Footers
This is used in the front of the sheet, in a dark blue with a logo and shop name in the header.
The footer has the company address and a BSI registered logo, which uses the blue for the background and font colour.
Titles
The main title is “Hire shop – final return”, used in the header and printed in black.
Other headings include under lined words over the front of the sheet. The most titles used is the headings in the second section. Here it heads each column and covers eleven titles for each product.
On the back a main title is at the top showing the name of the company in capital letters. Many sub headings are used for each condition shown. Each sub heading is in a black, bold, and about size 4 font.
Page Number
None used as the list of products is short, each product listed is neat and in a very small font. So only one page is needed when using this document.
Anyway this company hires out expensive large industrial items and equipment, so only 2-3 things are taken at one time.
Texture of Paper
A standard A4 plain paper is used which is coloured in a light blue, with a matt finish.
Lists
Used in the section on the front of the sheet showing the purchases, listed neatly one after another. The list is typed in a capital font for each description of each product.
Bullets
None used on the front or back of the sheet. Lists of information have been done but each new point is done by a new line.
Tables
Used with the product hired, with no side borders but a dotted line border on for the top headings to separate it from the main text of products hired.
A kind of table is used on the back with 2 columns and no rows, except the one large one, which again has no borders.
Graphics
Two types used on the complete document. The HSS logo on the front with blue large letters.
The HSS logo again on the back in a light grey, with inverted colours from the front one. (Exterior is coloured not the font).
One other graphic is used which is the BSI registered logo in the bottom footer, in the right hand corner. The logo is coloured using the same blue and light blue in the paper.
Content
The document is made up of three sections in the front as I mentioned before. Each section is split up using a dotted line, and each section shows new types of information so it is easy to find.
The header has the company logo and the footer has the company contact information, with a BSI logo.
On the back there is a large invisible table which shows the conditions of the company, laid out in two columns. Also the company logo is shown again but this time it is inverted in colour.
Writing Style
The use of words is in an informal style on the front and a formal style on the back. The front of the document is in simple phases using short lines of words.
There are uses of lists on the back showing the company conditions. Each point is numbered under each sub heading.
NTL: home Statement:
Font
The document uses a standard size 12 Arial type font. Bold is used to emphasize the text. It’s used in the slogan and the headings of important information.
The main font is all in black which is cheaper to print and saves on the printing costs.
Some of the text is slightly smaller than the rest which means it’s less important to the customer.
Overall the text is left aligned to the page.
Colour Scheme
The whole document is coloured in plain black and white. The original colour for NTL is usually green and purple.
The document has no use of grayscale, it’s just solid black.
Background
None used as there is already too much information on the sheet. Any more in the background it would just over complicate things, and make it confusing for the customer.
Layout
The company logo is used in the top right hand corner. Next to this there is the customers’ personal information. And the payment details are put last, in a bold box, which is more centered than the text.
On the reverse a two column table, with information and pictograms next to it. The useful information is put near the bottom of the page for contacting the company.
Borders
This is used to put around the payment information in a bold line. Then there is a liner line used to border each separate amount.
The boxes could be placed here because one, it makes it easy to see or two, when the blank document is printed the computer then prints it exactly in the correct place. (Guidance).
A viable margin is used on both sided of the document. The margin seems to be about 1 cm around and 2 or 3 cm at the top and bottom of the page.
Size
A standard A4, matt, portrait sheet is used which is also double sided.
Head &Footers
There is visible header used, showing the company logo, website and slogan. There are points which do not change often when printed.
The top header has a clear separation between the top bold areas and the account information.
No footer is used on both sides, as the bottom quarter of the sheet is completely blank.
Titles
There is no clear main title on the front of the sheet, but one sub heading is clear in bold and underlined. This shows the account number.
On the back of the document there is two titles in about font size 20, and it’s clearly centered. Also on the back there are a few sub headings separating each part from the next. The headings are in bold but have no underlines.
Also the sub headings are which the main body text. In other words there are no spaces between the text and the heading.
Page Number
None in the header or footer but under the bill dates it states which side you are looking at out of the number of sides.
Not using two pages when printing is not unusual, because NTL must be saving on paper by printing double sided (environmentally friendly).
The page numbering is not put in its usual place (at the top or bottom) of the page, this is because it is easy to see as when a customer look at the sheet there eyes automatically go to the center of the page.
Texture of Paper
A standard plain A4 matt, white paper is used with no other special features.
Lists
Used on the back side of the sheet, as small paragraphs, with no numbering or bullets.
Each new point is sub headed and spaced by one or two lines. In total there are about 4 points and two columns of them, which makes 8 points in total.
Bullets
Not used on the reverse as each point has its own heading (clear enough to read and understand)
Tables
A simple one row, one column box which could be a table which is used on the front for displaying payments from past and present.
On the back an invisible table used to keep each point separate. On borders are used just 2 columns and about 4 rows.
Graphics
NTL: home logo is used on the front in a solid black.
One the back there are many types of pictograms used for each point, showing easy access to what text means. (Scanning through made easy).
Content
The document is made up of text and tables. As mentioned before the top of the front page, has the company logo and slogan. Further down there customer details and account information is displaced side by side.
Next the payment details are shown in a bold lined box. On the back ways to payment information and other company information is shown alongside some pictograms.
Writing Style
The words used on the document are mostly formal. Full sentences are used on the front and back. Some of the sentences are simple while others are complex.
On the back the text is listed under its own heading. Some frequency asked questions are put under the “useful information” heading.
BHS statement:
Font
On the front of the document the text seems to be in a size 10 – 12 font. Some of the text is in capitals and other in lower case. The capital font includes the products purchased.
The font is in black in most places where information is important, but in some places the font is in a blue or white.
On the back the font size ranges from about 4 to 5. All the text is in black. And some is in bold.
Colour Scheme
This document uses a good range of colours on the front. The colours include two shades of purple, dark blue and a golden yellow.
On the back of the document there is just a grey colour scheme. No shading has been used, just a solid grey.
A whole range of colours has been used in the photographs to the left of the front page. So any colour can be added to the sheet.
Background
There are no backgrounds to the document, except to the table, where a lighter shade of purple is being used, under the darker purple headings and black text.
Layout
On the front of the sheet it seems the whole page is made up of tables. The tables start at the top, where the account information is shown. Then a box is used to advertise new schemes.
Further down the main table is shown, showing the purchases made.
On the back of the document ways to pay are shown at the top of the sheet then other useful information and help lines are shown if anything happens.
Borders
Many borders are used in the document. On the front a thick blue size 1 pt tine is used to surround the advert. Then a thinner size ¾ pt is used for the table borders.
On the back an extremely large border is used in three places to surround titles and important information. These borders are about size 4½ pt and are a darkish grey.
Size
The original paper is the same width as an A4 piece, but nearly the size long ways. The paper is standard matt, white and has no other qualities.
Head &Footers
The only clear header which is seen is on the front, where the company logo and title of the sheet is shown. Also a picture of the card used in the company is shown.
These pieces of information are clearly separated from the rest of the sheet, which makes them seem like a header.
The document has no fixed footer.
Titles
Manly titles and headings are used on the document. The front of the sheet has a main title saying “your account card statement” then there are headings for each table column.
Also a larger heading is used in the advert so it can be seen first from anything else.
On the back there is a main heading saying “customer care for your account” this is in a thick outline and in about a size 20 font. Other headings below are in bold and are put under each new point for each new query.
Page Number
There are no page numberings on front or back of the document. The sheet is small and only few purchases are made from it by customers, so only one sheet is needed.
Texture of Paper
The paper is just a standard piece of matt, white paper.
Lists
Used on the front to show purchases made by the customer. Each purchase is in capital font and aligned neatly to the table.
On the back a type of list is used, where each new point is started by a new line and each point is written in full sentences. In total there are about 9 points on the back of the document.
Bullets
None used in the whole document as the points on both sides are neatly spaces and easy to see.
A type of bullet can be the pictograms used for each paragraph on the back of the document.
Tables
On the front of the sheet there are about 5 tables, each with a dark purple background on the header and white font for the headings.
The main table has 4 columns and the rows have no end until the end of the page. The main table has a lighter purple background, which the other tables don’t. This must be here to make the table stand out so it’s seen by the customer.
On the back of the sheet there is two invisible tables, where there are no borders. The first table has 2 columns and 4 rows. Then second table has 2 columns and 1 row, which is stretched downwards, to fit the box which shows the help line details.
Graphics
On the front there are five photographs. Four of them shows people wearing some of the company’s products and the range they sell. These photographs are on the far left hand side of the page, all in line, one after the other.
The one other photo on the front shows the card used by customers in the store. This is place in the top right hand corner, in the header.
On the back the only pictures are 9 pictograms, each one next to its text. The pictograms are all the same size and coloured using a light grey.
Content
The document is made up of tables and text. As mentioned before there is all the account details at the top of the front of the sheet. Then the purchases information next and finally the total amount spent.
On the back there is the ways to pay information at the top and then other useful customer information at the bottom of the back page.
Writing Style
The use of words on the document is in a formal style. The front of the sheet shows a paragraph in the advert, which uses complete sentences. The rest of the front is written in short hand, showing the names of the products purchased.
On the reverse of the document there are complete, complex, paragraphs, listed under one another. The lists are in short paragraphs, suing full sentences.
Comparisons:
Comparison ❶:
Invoices
Comparison ❷:
Statements:
Evaluations:
CPC Invoice:
Good Points:
- Neat table layout.
- Good use of single colour.
- Good use of page, as all information fit on one side.
Bad Points:
- Printed text for customer is too light to be seen clearly.
- Waste of back page.
- Font type can be unreadable sometimes.
How can the document be improved:
To improve the document it could be printed using a better printer which means the text can be printed in a more readable font.
Also some of the useless information can be moved to the back, so the information is spread out. Like some of the company codes and information on the bottom of the page.
How suitable is the document for its purpose:
The document is very suitable for its purpose, apart from some of the bad points, it is easy to follow as each heading is clear to read and understand what it means. All the information on the sheet can be understood and checked without any problems.
Vodafone Invoice:
Good Points:
- Information is neatly spread across two sides.
- Good use of colour (Red and Black) by not over doing it.
- Easy to read font type.
Bad Points:
- Too much fine print on back.
- All personal account information is too close together on front.
- Table is untidy and plain, compared with rest of document.
How can the document be improved:
To improve the document the text on the back could be cut down in some way, so it makes it more appealing to read. Also the front page could be spread out a bit more and the table could be tidied up by centering the text and adding colour or some thickness to the lines.
How suitable is the document for its purpose:
The document is quite suitable for its purpose as it shows your account details clearly at the top, and your payments further down. This means all your important information is together, so it’s easy to refer to.
Insight Invoice:
Good Points:
- Clear, large text on front of document.
- Clear headed columns in tables.
- Tile is given to page to show its correct purpose.
Bad Points:
- Too much text on back page (extremely small font)
- Purchases table has too much variation in font size.
- Front of document is not centered to page (no even margin).
How can the document be improved:
To improve the document it could cut down on the policy information, or have it separate, i.e. post it on the website or send it by email to each customer. This means the company will be saving ink.
Also the document could be centered correctly so it seems neat, when hole punched, this means no information is lost if hole punches go through text.
How suitable is the document for its purpose:
The document is very suitable for its purpose as it clearly marks each point on the front with a clear heading. Each new piece of information is in a large font and marked in its own table (cell).
Also the document tell the customer every ting they need to know about their purchase (extremely detailed), as it even says who they were specking to.
HSS Hire Shop Statement:
Good Points:
- Interesting colours used, so document stands out when put down.
- Font size for the companies conditions are in a large font than others.
- Document title clearly shows its purpose.
Bad Points:
- Font type on front of document is too small and unreadable in places.
- Some information on front is spaced out far too much when there is less information to d on the document.
- Company conditions are too long to read and understand (fine print).
How can the document be improved:
To improve the document it can be printed on a different type of printer which then enables the company to print in a clearer font type and to easily alter the layout for different lengths of purchases.
Also the company conditions are too long again, so it can be cut down or taken off and put in other places for customers to refer to.
How suitable is the document for its purpose:
The document is reasonable suitable for its purpose as there is far too much useless rubbish on the document to fully understand it, for example there is four headings under the charges section which are marked with £0.00, this should be taken off, to save on space and link, because if each document was printed with £0.00 then the ink needed to print that could have been used to print a whole new document.
NTL: home Statement:
Good Points:
- Payments are clearly shown in center of page in a bold box.
- Account information is neatly placed one after the other, in one place.
- The fine print on the back is in a larger font and well spaced out with pictograms.
Bad Points:
- The presentation of document is too simple and plain.
- Not enough graphics used on front.
How can the document be improved:
To improve the document it can include more colours, even if it is to the logo it would improve the quality of the document.
Also a graphic in the background would make the document more fun to look at. As more graphics in the text would complicate the whole document.
How suitable is the document for its purpose:
The document is very suitable for its purpose as it includes large text on both font and back. Also it neatly spaces out all the information, even the fine print on the back, so it seems more interesting to look at and read.
BHS Statement:
Good Points:
- Excellent use of colour.
- Plenty of graphics and photographs.
- Neatly spaced out on just over ½ a page of A4.
- Account number is shown on back where you need to see it when contacting the company.
Bad Points:
- Too much gap on front top (header).
- Golden yellow title, is to light to bee seen clearly.
How can the document be improved:
To improve the document it could be spread out a bit more on the front page. Also to change the colour of the top front title so it’s seen more, if not then changing the colour of the paper would make the title stand out.
How suitable is the document for its purpose:
The document is very suitable for its purpose as it covers all the information which you need to know. The document has full colour on the front so it is pleasant to look at and on the back it clearly shows each point under heading and near a pictogram so you don’t need to read it to understand what it means.
Summary:
Overall I think that all the six documents are clear and designed well for there purposes. The use of colour, text and font is perfect, as these document must have been created by professionals, who must have had years of experience to know what the public like to see in a standard document.
Also these documents must have gone through weeks of testing and research to be where they are. As each of the six documents are all different, they must have all been designed from scratch.
From the comparisons I did I can conclude that the both types of documents are similar. As they seem different and have different layouts and contents, overall the foundation they have come from is exactly the same.
The few bad points which I pointed out in the evaluations are not as major as I thought. Those few faults must have a reason behind them and a reason for why they have been printed and taken out to the public.
In this project I could have look at a few more topics under the descriptions and may be have redesigned the entire set of documents to meet my standards which I found out during this project. This could have been possible if I had more time.
