• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

How successful is Cathay Pacific Airline

Extracts from this document...

Introduction

Introduction Cathay Pacific Airways is an international airline registered and based in Hong Kong, offering scheduled cargo and passenger service to over 90 destinations around the world. Cathay Pacific had a fleet of 94 aircrafts providing the services. In this project, I am going to look at how successful Cathay Pacific Airways is in a few different ways. My primary research will base on some questionnaire and interview by staff and customers. My secondary research will be looking at the 2005 interim report of the firm. Profit First measure of success we are going to examine is profit. Firstly, we are going to look at the overall picture of profit. What the firm is actually making? The bottom line: Net Profit. Year Total Revenue (HK$m) Total Cost (HK$m) Net Profit (HK$m) 2005 23,884 21,749 2,135 2004 19,659 17,429 2,230 The total cost increased as the total revenue had increased. The net profit had a little bit of decrease, but it is still quite stable. Net profit margin is a way of displaying net profit in relation to sales. It is net profit expressed as a percentage of Sales. ...read more.

Middle

Cathay Pacific Airways has once again been named Airline of the Year - this time by Air Transport World, who has been bestowing this honour for over 30 years. Cathay Pacific Airways had got the recognitions by the airline industry world. What do customers think of Cathay Pacific Airways Overall, I have questioned 3 Cathay Pacific Airways passenger through questionnaires from the airline itself. The results of part of the questionnaires are below: Passenger 1 - Leisure passenger (Business Class) Rates of these aspects of this airline's "Onboard" service. Seating Comfort Excellent Cabin Cleanliness Excellent Reading Materials Good Inflight Entertainment Good Onboard Catering Excellent Cabin Staff Service Excellent Rates of these aspects of this airline's "Airport / Ground" service. Airline website Excellent Online booking Excellent Check-in service Fair Boarding service Excellent Baggage delivery Excellent Delay Handling Good Passenger 2 - Business Passenger (First Class) Rates of these aspects of this airline's "Onboard" service. Seating Comfort Excellent Cabin Cleanliness Excellent Reading Materials Fair Inflight Entertainment Excellent Onboard Catering Good Cabin Staff Service Good Rates of these aspects of this airline's "Airport / Ground" service. ...read more.

Conclusion

Conclusion Cathay Pacific Airways is a successful company after all. In terms of all measure of success, it is at a high standard and continues making progress. * Cathay Pacific's profit had remained at a stable level, and the market capitalisation is also huge compare to other Asian airline industry. * Cathay Pacific had an excellent recognition in the world wide airline industry. * Passenger who had traveled with Cathay Pacific is also pleased with the services provided by Cathay Pacific in general. On the other hand, Cathay Pacific Airways can expand the size of the fleet, so that more people around the world can use the service provided by the Cathay Pacific Airways. This could improve the recognition of the company and can increase the profit considerably. Cathay Pacific Airways in 2006 is going to expand their fleet up to 105. The first 16 Boeing 777-300ER aircraft will be delivered between 2007-2010; the other 3 Airbuses A330-313X will be delivered in 2008.CX is also going to introduce new services into Shanghai and Xiamen. The new route from Hong Kong to Manchester via Moscow will be opened in 2006. Boeing Company has already gave Cathay Pacific the right to order a further 20 B777-300ER. This shows that the company's movement is going as I predicted they would do. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Structures, Objectives & External Influences section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Structures, Objectives & External Influences essays

  1. Btec National Business Level 3 Year 1 - Exploring Business Activity

    Community leaders therefore represent important interest groups. This is increasing for the business to avoid from harmful pollution. Government: They have their authority to either block, promote or control firm activity. They will also persuade profitability through taxation. E.g. Business rates, PAYE, VAT, NIC, corporation tax etc.

  2. Business report on Bp Amoco.

    Chapter 3.1 Ownership OF BP BP is a very large company that is classified under, public limited company, which is in the private sector. This means it is not owned by the government for public use, it is owned by shareholders.

  1. Business report on J Sainsbury's.

    The projects listed below are examples of the innovative, people-oriented charities that J Sainsbury's plc support. * Crisis FareShare - provides nutritious meals for homeless people and re-directs Sainsbury's supermarkets wasted food away from landfill sites. * Salvation Army - donate food that would otherwise be thrown away because it

  2. Sustainability in the Automotive Industry

    Companies are regulated through a number of methods, firstly by direct regulation which in the past has achieved good results, this type of regulation is enables the control of emissions and the identification of process that have the potential to cause pollution.

  1. Structure of the Leisure & Recreation Industry.

    It is normally small, with few or no staff. Being a sole trader can be a precarious business, as the owner can raise money only from conventional sources such as personal savings, loans, and mortgages and is liable for any damage or debts incurred by the firm's activities.

  2. Free essay

    Environment influences on Manchester Airport

    This idea of thought was carried on through 2009, where the Airport organised an electrical car open day, which allowed managers and service partners to be shown what vehicles could now be used. Parallel to this they have decided to carry out a series of initiatives and events to raise awareness around green driving techniques.

  1. Ratio Analysis Fiscal 2005 was another successful year for Amstrad by any measure

    per ordinary share in respect of the year ended 30 June 2005. The dividend per share improved by 69% from 2.50 pence in 2004 to 4.22 pence in 2005 and dividend yield increased from 2.30 percent in 2004 to 4.64 percent in 2005.

  2. Applied Business. Investigating a business Preston Manor High School

    If there is inflation (currently inflation level is high at 4.5 per-cent in 2012[2]), the schools budget are affected in a negative way because when they have to buy facilities for the students, it will cost them more and they will reduce the amount of purchasing they make to provide the students with facilities.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work