• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

How successful is Cathay Pacific Airline

Extracts from this document...

Introduction

Introduction Cathay Pacific Airways is an international airline registered and based in Hong Kong, offering scheduled cargo and passenger service to over 90 destinations around the world. Cathay Pacific had a fleet of 94 aircrafts providing the services. In this project, I am going to look at how successful Cathay Pacific Airways is in a few different ways. My primary research will base on some questionnaire and interview by staff and customers. My secondary research will be looking at the 2005 interim report of the firm. Profit First measure of success we are going to examine is profit. Firstly, we are going to look at the overall picture of profit. What the firm is actually making? The bottom line: Net Profit. Year Total Revenue (HK$m) Total Cost (HK$m) Net Profit (HK$m) 2005 23,884 21,749 2,135 2004 19,659 17,429 2,230 The total cost increased as the total revenue had increased. The net profit had a little bit of decrease, but it is still quite stable. Net profit margin is a way of displaying net profit in relation to sales. It is net profit expressed as a percentage of Sales. ...read more.

Middle

Cathay Pacific Airways has once again been named Airline of the Year - this time by Air Transport World, who has been bestowing this honour for over 30 years. Cathay Pacific Airways had got the recognitions by the airline industry world. What do customers think of Cathay Pacific Airways Overall, I have questioned 3 Cathay Pacific Airways passenger through questionnaires from the airline itself. The results of part of the questionnaires are below: Passenger 1 - Leisure passenger (Business Class) Rates of these aspects of this airline's "Onboard" service. Seating Comfort Excellent Cabin Cleanliness Excellent Reading Materials Good Inflight Entertainment Good Onboard Catering Excellent Cabin Staff Service Excellent Rates of these aspects of this airline's "Airport / Ground" service. Airline website Excellent Online booking Excellent Check-in service Fair Boarding service Excellent Baggage delivery Excellent Delay Handling Good Passenger 2 - Business Passenger (First Class) Rates of these aspects of this airline's "Onboard" service. Seating Comfort Excellent Cabin Cleanliness Excellent Reading Materials Fair Inflight Entertainment Excellent Onboard Catering Good Cabin Staff Service Good Rates of these aspects of this airline's "Airport / Ground" service. ...read more.

Conclusion

Conclusion Cathay Pacific Airways is a successful company after all. In terms of all measure of success, it is at a high standard and continues making progress. * Cathay Pacific's profit had remained at a stable level, and the market capitalisation is also huge compare to other Asian airline industry. * Cathay Pacific had an excellent recognition in the world wide airline industry. * Passenger who had traveled with Cathay Pacific is also pleased with the services provided by Cathay Pacific in general. On the other hand, Cathay Pacific Airways can expand the size of the fleet, so that more people around the world can use the service provided by the Cathay Pacific Airways. This could improve the recognition of the company and can increase the profit considerably. Cathay Pacific Airways in 2006 is going to expand their fleet up to 105. The first 16 Boeing 777-300ER aircraft will be delivered between 2007-2010; the other 3 Airbuses A330-313X will be delivered in 2008.CX is also going to introduce new services into Shanghai and Xiamen. The new route from Hong Kong to Manchester via Moscow will be opened in 2006. Boeing Company has already gave Cathay Pacific the right to order a further 20 B777-300ER. This shows that the company's movement is going as I predicted they would do. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Structures, Objectives & External Influences section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Structures, Objectives & External Influences essays

  1. Business report on J Sainsbury's.

    Providing it obeys their rules it does not have to pay tax. In addition to the dedicated charities many companies now include non-profit-making charitable objectives and activities as part of their mission in an attempt to improve their image with their stakeholders.

  2. Free essay

    Environment influences on Manchester Airport

    This idea of thought was carried on through 2009, where the Airport organised an electrical car open day, which allowed managers and service partners to be shown what vehicles could now be used. Parallel to this they have decided to carry out a series of initiatives and events to raise awareness around green driving techniques.

  1. Free essay

    Market Research

    Secondary Objectives: 1. Collect the previous year's accounts and financial reports for Subway, and evaluate the present situation. 2. Investigate whether there is land available to expand its property. 3. To obtain marketing data. 4. Find out the start-up costs and initial investment for the outlet for expansion. 5. To diversify the business.

  2. Customer Service

    While the transaction is being made good service provided i.e. variety of payments, loyalty schemes and help with delivering coffee to located seats of customers etc, this will help them improve the quality of their services provided from the transaction and if its satisfactory to the customers this will give a good image towards the business of it being successful.

  1. Sustainability in the Automotive Industry

    that "the real threat may come not from regulatory agencies, but from competitive challenges in the marketplace, and those who delay may not have time to recover". This influence along with cost saving are reasons why a company would want to become more sustainable, obviously both factors contribute to competitive advantage, therefore cost saving.

  2. Britis Airways sharholders

    A few years ago British Airways' staff went on strike. This was often portrayed in the media and had a great affect on catering issues. This also affected the number of customers flying with British Airways.

  1. Ratio Analysis Fiscal 2005 was another successful year for Amstrad by any measure

    per ordinary share in respect of the year ended 30 June 2005. The dividend per share improved by 69% from 2.50 pence in 2004 to 4.22 pence in 2005 and dividend yield increased from 2.30 percent in 2004 to 4.64 percent in 2005.

  2. Applied Business. Investigating a business Preston Manor High School

    will also make it harder for the school to reach its aim. The positive point about the government spending money on NHS is that the school will save up money on health & safety resources because the NHS will provide them with it.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work