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How successful is Cathay Pacific Airline

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Introduction

Introduction Cathay Pacific Airways is an international airline registered and based in Hong Kong, offering scheduled cargo and passenger service to over 90 destinations around the world. Cathay Pacific had a fleet of 94 aircrafts providing the services. In this project, I am going to look at how successful Cathay Pacific Airways is in a few different ways. My primary research will base on some questionnaire and interview by staff and customers. My secondary research will be looking at the 2005 interim report of the firm. Profit First measure of success we are going to examine is profit. Firstly, we are going to look at the overall picture of profit. What the firm is actually making? The bottom line: Net Profit. Year Total Revenue (HK$m) Total Cost (HK$m) Net Profit (HK$m) 2005 23,884 21,749 2,135 2004 19,659 17,429 2,230 The total cost increased as the total revenue had increased. The net profit had a little bit of decrease, but it is still quite stable. Net profit margin is a way of displaying net profit in relation to sales. It is net profit expressed as a percentage of Sales. ...read more.

Middle

Cathay Pacific Airways has once again been named Airline of the Year - this time by Air Transport World, who has been bestowing this honour for over 30 years. Cathay Pacific Airways had got the recognitions by the airline industry world. What do customers think of Cathay Pacific Airways Overall, I have questioned 3 Cathay Pacific Airways passenger through questionnaires from the airline itself. The results of part of the questionnaires are below: Passenger 1 - Leisure passenger (Business Class) Rates of these aspects of this airline's "Onboard" service. Seating Comfort Excellent Cabin Cleanliness Excellent Reading Materials Good Inflight Entertainment Good Onboard Catering Excellent Cabin Staff Service Excellent Rates of these aspects of this airline's "Airport / Ground" service. Airline website Excellent Online booking Excellent Check-in service Fair Boarding service Excellent Baggage delivery Excellent Delay Handling Good Passenger 2 - Business Passenger (First Class) Rates of these aspects of this airline's "Onboard" service. Seating Comfort Excellent Cabin Cleanliness Excellent Reading Materials Fair Inflight Entertainment Excellent Onboard Catering Good Cabin Staff Service Good Rates of these aspects of this airline's "Airport / Ground" service. ...read more.

Conclusion

Conclusion Cathay Pacific Airways is a successful company after all. In terms of all measure of success, it is at a high standard and continues making progress. * Cathay Pacific's profit had remained at a stable level, and the market capitalisation is also huge compare to other Asian airline industry. * Cathay Pacific had an excellent recognition in the world wide airline industry. * Passenger who had traveled with Cathay Pacific is also pleased with the services provided by Cathay Pacific in general. On the other hand, Cathay Pacific Airways can expand the size of the fleet, so that more people around the world can use the service provided by the Cathay Pacific Airways. This could improve the recognition of the company and can increase the profit considerably. Cathay Pacific Airways in 2006 is going to expand their fleet up to 105. The first 16 Boeing 777-300ER aircraft will be delivered between 2007-2010; the other 3 Airbuses A330-313X will be delivered in 2008.CX is also going to introduce new services into Shanghai and Xiamen. The new route from Hong Kong to Manchester via Moscow will be opened in 2006. Boeing Company has already gave Cathay Pacific the right to order a further 20 B777-300ER. This shows that the company's movement is going as I predicted they would do. ...read more.

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