an American manufacturer of motorcyclesAs per it original marketing slogan, it sells motorcycles for fiercely independent confident and edgy; more a Dennis Hopper than a James Dean. a malethey itsy
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As an answer to the question, from my perspective I think Gordon should continue to back Marty’s no-holds-barred authenticity approach. Based on the reading and on my understanding of this, I think Hunsk Company is in serious peril, as it seems to be losing its market position over rival companies. In order to regain that esteemed position, I think it is quite essential for the company to re-evaluate and re-define its marketing standards. In this case, it refers to going back to its original identity which created a distinguished image of the company’s products in the mind of the customers. Based on Marty’s strategy, I think Hunsk is not the only company to go back to its roots to secure its lost identity. A current example of that would be Citigroup. Although, operating in a completely different industry compared to Hunsk, it recently revived its slogan from back in days which many of us would gladly remember, “Citi never sleeps”. In the mist of a financial turmoil it seems to have brought back this slogan to reestablish its identity, on which it banked on its major business and which made the company a financial powerhouse. Hunsk on the other hand also seems to be facing turmoil and in order to get it act to together and secure its position just like the golden days, I think a serious evaluation of the company’s strategy is to be considered. Marty’s vision and commitment gives an illusion of the same and more. However, it is up to Gordon to look after the best interest of the company and its employees. Handing over such power could go through anyone’s head and a close tab on actions and decisions made is certainly needed.
