• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Hunsk Engines Case Study

Extracts from this document...

Introduction

Hunsk Engines is an American manufacturer of motorcycles. As per it original marketing slogan, it sells motorcycles for fiercely independent confident and edgy; more a Dennis Hopper than a James Dean. As per Hunsk, it appealed to those who wanted a bike that ticked like a clock even as it moved like a rocket and at one point it was considered to be a rival to the legendary bike maker Harley-Davidson. It is a male dominated market and they are its primary demography. In my opinion in order to sell a product the people working for the product must experience it and sell it within themselves. Belief in your product is one of the most powerful selling tools. It is what Henry Ford did during the first mass production of automobiles - the Model T, which made the vehicles affordable to those who made it, so that they could experience what they made and hence enhance it towards betterment. The company's image is developed gradually from within through respect for brand, and this respect is to be developed by the management. ...read more.

Middle

Based on Marty's strategy, I think Hunsk is not the only company to go back to its roots to secure its lost identity. A current example of that would be Citigroup. Although, operating in a completely different industry compared to Hunsk, it recently revived its slogan from back in days which many of us would gladly remember, "Citi never sleeps". In the mist of a financial turmoil it seems to have brought back this slogan to reestablish its identity, on which it banked on its major business and which made the company a financial powerhouse. Hunsk on the other hand also seems to be facing turmoil and in order to get it act to together and secure its position just like the golden days, I think a serious evaluation of the company's strategy is to be considered. Marty's vision and commitment gives an illusion of the same and more. However, it is up to Gordon to look after the best interest of the company and its employees. Handing over such power could go through anyone's head and a close tab on actions and decisions made is certainly needed. ...read more.

Conclusion

Marty's job is undoubtedly an uphill task and there have been several unsuccessful attempts by his predecessors. Given the power that Marty has received, I think he could go a bit overboard in his mission. The only person to curtail or rather closely monitor and approve actions should be Marty himself. As far as Gordon is concerned he has rest assured his full faith support to Marty from the day one, restricting Marty's actions would be contradicting to his own words and a threat of him losing his power of entrustment. However, Gordon is still the captain of the ship which is being steered away by Marty, so Gordon could and should intervene if needed. From Marty's perspective, he should be more careful in applying his decisions and should cautiously evaluate and analyze it with an authoritative figure within the company. It does not really have to be consulting with Gordon, but rather the other department heads and vice presidents. By doing this he is not only rationalizing his decisions, but also gaining approval or more like a second opinion. By taking this approach would not make him any less of what he is, but instead include others in his vision for the turnaround for the company. ?? ?? ?? ?? 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. Business Plan window cleaning

    for Right Choice, sole trader who set up a window cleaning service. The services are include window cleaning, conservatory cleaning and both window and conservatory cleaning. The start-up costs were about �620. A number of assets were purchased such as equipment - e.g.

  2. Microsoft Case Study. Objectives, structure and marketing.

    The department is split up into 5 different specialist sub-division. They are Windows Azure, Health Solutions, Trustworthy Computing, Unlimited Computing, Unlimited Potential and LiveLabs. The Windows Azure specializes in developing operating systems such as Windows 7, Windows XP, etc. The Health Solutions division helps improve healthcare around the world via the use of technological advancements.

  1. The main purpose of this research is to know and analyze whether the Olympic ...

    For this reason most of the retailers within UK are trying to offer different types of products related to the games in order to sale their products and get profits. In order to promote their brand image the retailers should give more importance to the home customers than to the foreign customers.

  2. Business plan. The business that I am going to produce is a personalised logo ...

    As I am only starting up as a sole trader with no previous experience it is crucial that I get as much help of advice that I can, in order for my business to run smoothly. Business link is the most reliable support that is given by the government to

  1. Unit 9: Marketing Strategy

    "To have made, in profit, all start up costs within the first eighteen months" S This target is definitely specific as it outlines completely that all start up costs must be covered in profit. M This target is without doubt measurable as you can tell straight away whether the start

  2. PEST is a planning tool which is used by a business to evaluate and ...

    money on building and kitting out their new property with machinery to do this and the money it costs to buy or built the new property. This means that Ginsters will not be meeting their aim to maximise profits as they will be spending all their profits on the new premises.

  1. Case study of the Unilever Company

    Thirteen of their brands reached annual sales of 1,000 million or more as Axe / Lynx, Blue Band, Dove, Flora / Becel, Heartbrand ice line. Hellmann?s, Knorr, Lipton, Lux, Omo, Rexona, Sunsilk y Surf. Their top twenty fifth brands represent the 70% of sales around the world, with centers of

  2. Suzlon Wind Power Company Analysis.

    They have very good vertical integration for supporting their production activities. So they don?t have to be dependent for supplies. 1. In house technology and design capabilities They are having enough in-house technology development capabilities as they have skilled employees so that they can design their products of their own.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work