• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Hunsk Engines Case Study

Extracts from this document...

Introduction

Hunsk Engines is an American manufacturer of motorcycles. As per it original marketing slogan, it sells motorcycles for fiercely independent confident and edgy; more a Dennis Hopper than a James Dean. As per Hunsk, it appealed to those who wanted a bike that ticked like a clock even as it moved like a rocket and at one point it was considered to be a rival to the legendary bike maker Harley-Davidson. It is a male dominated market and they are its primary demography. In my opinion in order to sell a product the people working for the product must experience it and sell it within themselves. Belief in your product is one of the most powerful selling tools. It is what Henry Ford did during the first mass production of automobiles - the Model T, which made the vehicles affordable to those who made it, so that they could experience what they made and hence enhance it towards betterment. The company's image is developed gradually from within through respect for brand, and this respect is to be developed by the management. ...read more.

Middle

Based on Marty's strategy, I think Hunsk is not the only company to go back to its roots to secure its lost identity. A current example of that would be Citigroup. Although, operating in a completely different industry compared to Hunsk, it recently revived its slogan from back in days which many of us would gladly remember, "Citi never sleeps". In the mist of a financial turmoil it seems to have brought back this slogan to reestablish its identity, on which it banked on its major business and which made the company a financial powerhouse. Hunsk on the other hand also seems to be facing turmoil and in order to get it act to together and secure its position just like the golden days, I think a serious evaluation of the company's strategy is to be considered. Marty's vision and commitment gives an illusion of the same and more. However, it is up to Gordon to look after the best interest of the company and its employees. Handing over such power could go through anyone's head and a close tab on actions and decisions made is certainly needed. ...read more.

Conclusion

Marty's job is undoubtedly an uphill task and there have been several unsuccessful attempts by his predecessors. Given the power that Marty has received, I think he could go a bit overboard in his mission. The only person to curtail or rather closely monitor and approve actions should be Marty himself. As far as Gordon is concerned he has rest assured his full faith support to Marty from the day one, restricting Marty's actions would be contradicting to his own words and a threat of him losing his power of entrustment. However, Gordon is still the captain of the ship which is being steered away by Marty, so Gordon could and should intervene if needed. From Marty's perspective, he should be more careful in applying his decisions and should cautiously evaluate and analyze it with an authoritative figure within the company. It does not really have to be consulting with Gordon, but rather the other department heads and vice presidents. By doing this he is not only rationalizing his decisions, but also gaining approval or more like a second opinion. By taking this approach would not make him any less of what he is, but instead include others in his vision for the turnaround for the company. ?? ?? ?? ?? 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. Business Plan window cleaning

    This is payments on material such as liquid soaps. The cost of sales was approximately �50. Rent, wages and electrical bills must be met in other expenses. Regardless of these cost Right Choice business is made a profit in the first year of �2,126.90. Finally, I had calculated the net profit margin.

  2. Microsoft Case Study. Objectives, structure and marketing.

    to spend a great deal because they would be losing money hence making no profit. Finance Microsoft's finance department is also another key element to a success of it being successful; it takes in accounts of how much money is coming into the business.

  1. NHS change management

    In an organization like the NHS, there appear to be problems not only with the service to the public, but more over with communication in the organization, leader must impose new practices that will aim to involve staff in everyday operations associated with changes being made.

  2. PEST is a planning tool which is used by a business to evaluate and ...

    that they update their technology on a regular basis to prevent these problems from occurring. Another way that this PEST factor will affect Ginsters is that if they have technology that is constantly failing and not working they have to shut down all the machinery in order to identify and repair the problem.

  1. Investigating Internet Marketing

    Responsive transaction Usually the process to buy online is very quick, it just needs a few details to set up an account and the whole process can be usually finalised within five minutes. Customers receive an email with the confirmation order, amount spent and date of delivery.

  2. Unit 9: Marketing Strategy

    Again with the Marketing objectives, I have chosen to use the SMART approach and will asses whether they reach the criteria below. I will also explain how each of the marketing objectives relates back to achieving the business objectives which I set earlier.

  1. The main purpose of this research is to know and analyze whether the Olympic ...

    The process for gathering the information of the primary source of data as well as the secondary source of data is been explained in detail as follows: 3.8 The Primary source of data The primary source of the data is been used as one of the major data collection method which is been established towards the research methodology.

  2. Case study of the Unilever Company

    Thirteen of their brands reached annual sales of 1,000 million or more as Axe / Lynx, Blue Band, Dove, Flora / Becel, Heartbrand ice line. Hellmann?s, Knorr, Lipton, Lux, Omo, Rexona, Sunsilk y Surf. Their top twenty fifth brands represent the 70% of sales around the world, with centers of

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work