• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Hunsk Engines Case Study

Extracts from this document...

Introduction

Hunsk Engines is an American manufacturer of motorcycles. As per it original marketing slogan, it sells motorcycles for fiercely independent confident and edgy; more a Dennis Hopper than a James Dean. As per Hunsk, it appealed to those who wanted a bike that ticked like a clock even as it moved like a rocket and at one point it was considered to be a rival to the legendary bike maker Harley-Davidson. It is a male dominated market and they are its primary demography. In my opinion in order to sell a product the people working for the product must experience it and sell it within themselves. Belief in your product is one of the most powerful selling tools. It is what Henry Ford did during the first mass production of automobiles - the Model T, which made the vehicles affordable to those who made it, so that they could experience what they made and hence enhance it towards betterment. The company's image is developed gradually from within through respect for brand, and this respect is to be developed by the management. ...read more.

Middle

Based on Marty's strategy, I think Hunsk is not the only company to go back to its roots to secure its lost identity. A current example of that would be Citigroup. Although, operating in a completely different industry compared to Hunsk, it recently revived its slogan from back in days which many of us would gladly remember, "Citi never sleeps". In the mist of a financial turmoil it seems to have brought back this slogan to reestablish its identity, on which it banked on its major business and which made the company a financial powerhouse. Hunsk on the other hand also seems to be facing turmoil and in order to get it act to together and secure its position just like the golden days, I think a serious evaluation of the company's strategy is to be considered. Marty's vision and commitment gives an illusion of the same and more. However, it is up to Gordon to look after the best interest of the company and its employees. Handing over such power could go through anyone's head and a close tab on actions and decisions made is certainly needed. ...read more.

Conclusion

Marty's job is undoubtedly an uphill task and there have been several unsuccessful attempts by his predecessors. Given the power that Marty has received, I think he could go a bit overboard in his mission. The only person to curtail or rather closely monitor and approve actions should be Marty himself. As far as Gordon is concerned he has rest assured his full faith support to Marty from the day one, restricting Marty's actions would be contradicting to his own words and a threat of him losing his power of entrustment. However, Gordon is still the captain of the ship which is being steered away by Marty, so Gordon could and should intervene if needed. From Marty's perspective, he should be more careful in applying his decisions and should cautiously evaluate and analyze it with an authoritative figure within the company. It does not really have to be consulting with Gordon, but rather the other department heads and vice presidents. By doing this he is not only rationalizing his decisions, but also gaining approval or more like a second opinion. By taking this approach would not make him any less of what he is, but instead include others in his vision for the turnaround for the company. ?? ?? ?? ?? 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. Unit 9: Marketing Strategy

    I am also using a defensive strategy against larger stores here as by opening in a quiet town with no large supermarkets it will be easier for Fabulous Frostings to take and maintain a share of the market. Competitors The general types of businesses which I will be competing with will include other bakeries in the surrounding area.

  2. Microsoft Case Study. Objectives, structure and marketing.

    Research and Development The research and development department will basically research through the market and with Microsoft obviously there are always re-developing and upgrading the released software and hardware. Many examples of this can be seen. Firstly we could say that Windows 7 that was released last year was a redeveloped and upgraded version of Windows Vista.

  1. Business Plan window cleaning

    for Right Choice, sole trader who set up a window cleaning service. The services are include window cleaning, conservatory cleaning and both window and conservatory cleaning. The start-up costs were about �620. A number of assets were purchased such as equipment - e.g.

  2. Investigating Internet Marketing

    The delivery takes between 1-2 days; payments can be done once an account is set up and all the customers' details will be registered and they can use a password afterwards to have access to the services such as usage of minutes.

  1. The main purpose of this research is to know and analyze whether the Olympic ...

    From the Sydney Olympics status it is expected to be nearly 55000 of the individuals will be employed with the works. The tourism industry of the London is going to get more and more benefits not only at the time of hosting the games but in and after the game period.

  2. PEST is a planning tool which is used by a business to evaluate and ...

    will need to look at their packaging in comparison with Puka Pies packaging. This is because if Puka Pies have more eye catching packaging than Ginsters, this could effect Ginsters as this could be a way that people who have never tried either of the businesses products determine which companies product to buy.

  1. NETFLIX CUSTOMERS SATISFACTION

    Customer satisfaction is vit?l for the surviv?l of ? firm bec?use the rel?tionship between customer satisfaction ?nd customer retention is re?lly strong. Firms ?re using customer satisfaction me?sures ?s p?rt of their incentive compens?tion pl?n in ?ddition to tr?dition?l me?sures of effectiveness such ?s s?les, s?les to quot?, ?nd gross m?rgin.

  2. NHS change management

    During this stage self esteem and performance is typically low as the process needs time to cope up. Issue: Even after the proposal of new theory, many people are not convinced and they showed resistance for change. Few people who are interested in change and discarded the resistance to prepare for the change.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work