I am going to analyse Sainsbury's and produce a detailed business report.

Authors Avatar

Report Brief

I am going to analyse Sainsbury’s and produce a detailed business report. In this report I will include the business’s objectives, organisational structure, culture and communication channels within the business and the use of ICT. I will examine how these factors effect its performance and operations and help it to meet its objectives. I will do this by looking at business reports, looking at sainsbury’s web site and interviewing employees.

Introduction

John James and Mary Ann Sainsbury established Sainsbury’s supermarket in 1869 and is Britains longest standing major food retailing chain. They first opened a small dairy shop in a poor area of London; it was so successful that further branches were opened. In the late Victorian period competition from national multiple retailers such as Lintons posed a serious challenge to small chains like sainsburys. So John James found it necessary to step up his rate of expansion so that he could buy goods as competitively as these companies. Sainsburys established opened an early lead in the introduction of in-store technology like scanning, Eftpos, computerised stock control and sales- based ordering; techniques which brought it a huge competitive advantage. Sainsburys products more than doubled in the decade up to 1994; exotic fruits, ready meals, speciality breads and reduced fat milks were introduced in response to customers increasingly sophisticated tastes. Also sainsburys was the first British supermarket to sell fair-trade marked products. The founders principles and values are as strong today as they were at the outset to be the customers first choice for food shopping by providing high quality products, value for money, excellent service and attention to detail. Sainsburys supermarkets employees over 145,000 people of these 60% are part- time and 40% full time, 62% are women. A large sainburys supermarket offers over 23,000 products, 40% of these are sainsburys own brand. Plus many stores offer freshly baked bread, delicatessen. Meat and fish, pharmacies, coffee shops restaurants and petrol stations. Sainsburys supermarket serves over 11 million customers a week and as at May 2003 had 533 stores throughout the U.K.

Join now!

Ownership

There are many different types of ownership including sole traders, partnerships, franchises, limited companies both private and public, co-operatives and there are businesses owned by the state. The main advantage of being a public limited company (plc) and selling shares through the stock exchange are that large amounts of capital can be raised very quickly. A disadvantage is that control of the business can be lost by the original shareholders if large quantities of shares are purchased as part of a take over bid. It is also costly to have shares quoted on the stock exchange. To create ...

This is a preview of the whole essay