I am going to investigate about Safeway's Customer Services department and how this department works towards the success of the business.

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Customer Services

Reports by: Walid

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I am going to investigate about Safeway’s Customer Services department and how this department works towards the success of the business. Safeway’s believes that Customer Services department is one of the major successes of their business because it makes a specific effort to meet its customer’s needs.

  • Service will be improved.
  • It will improve the morale staff and the customers.
  • It will retain existing customers.
  • New customers will be attracted to safe and reliable services.

 

There two types of customers in Safeway’s internal customers and external customers.

Internal customers:

 These are the company’s employees because they have an interest on the business

 I mean Safeway’s products and also provide the best services that Safeway’s needs.

Safeway’s has many branches in all over the country however this branches work under the head office; these branches will be internal customers to the head office. In another word these branches needs information and assistance on employment law, nevertheless the branches will have limited decisions so they need to work closely with the head office however this relationship and trust could be benefits a lot in term of sales and making appropriates decisions.

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External customers:  

 

These are the customers who buy or get information on the company’s products there are many types of customers and all depends on

Age:

What the products are aiming for. There are many different age groups Children, teenagers, young adults or even senior citizen. Every age group wants different products suits their needs.

Gender:

Safeway’s provides both sex needs and wants for males and females. They provide these needs with especial care and trust to their customers.

Income: 

Every customer has different income and ...

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