I am going to write about the different stakeholders who influence the purpose of the two contrasting businesses, Cadburys and the Association of Organics Recycling .

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To: Ann Warren

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Date: 30th September 2010

Title: A report on stakeholders who influence the purpose of businesses.

Introduction: I am going to write about the different stakeholders who influence the purpose of the two contrasting businesses, Cadburys and the Association of Organics Recycling . I am going to consider who the different types of stakeholders are for each of the companies that I am considering and they way in which their intrest impacts on the purpose of the businesses and how they are run.

Definition of a stakeholder:  A stakeholder is somebody who has an interest in the business or who are affected by the businesses actions.

Who the stakeholders are and how they influcence the aims and objectives for Cadbury:

Cadburys aim to increase their sales and profits and they also aim to make their business grow and they can do this by being successful.

  • Customers – These are the people who buy the product that Cadbury manufacture. They influence the purpose of Cadbury because they want good quality products at a reasonable price and they affect the sale incomes, if the customers are being provided with their wants then they will be satisfied with the businesses products and continue to buy from them. The more products that they buy the higher Cadburys profits and sales will become. The sales revenue will be increased therefore the aims and objectives of Cadburys will be met.
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  • Shareholders – They have part ownership of the business and they influence the purpose of Cadbury because they are giving capital into the business from buying shares on the stock exchange. By doing this they help out financially and therefore Cadbury can operate more smoothly, giving a better service. Shareholders want to see increased sales and profits within the business  in return for the shares that they have brought, this is because they will then recieve a dividend each year. If shareholders become dis-satisfied with Cadbury then they could sell their shares and put them back on to ...

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The main stakeholders have been identified but not all of them, for instance the government are stakeholders in Cadburys. The writer has not assessed the relative importance of the stakeholders and is confused over what the association of organic recycling is about. Who actually funds it? These will be the key stakeholders