I am studying a business called McDonalds. It is a franchise in Corby, Northamptonshire. A man called Mark Richards owns the franchise. He started as a crewmember, and worked his way up

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McDonalds Corby

I am studying a business called McDonalds. It is a franchise in Corby, Northamptonshire.

A man called Mark Richards owns the franchise. He started as a crewmember, and worked his way up. He has been there for nearly 11 years. The franchise cost over 200,000 pounds. Some of the franchises could cost up to 1,500,000 pounds. But Corby is not big enough for that. He has enjoyed his time even it is hard work, but things are not looking good right now.

Aims and objectives at McDonalds

Aims are long-term goals of the business. A business tries to achieve one or more aims. Every company has to have aims and objectives. An aim is a long-term target that a company has to reach. An objective is little targets that add up to reach an aim. E.g. the aim is to make 10,000 more profit in a year, the objectives could be: Some of the important aims of a business could be:

* Make a profit

* Provide good and services

* Survival

* Growth or expansion

* Maximise sales

* Improve the quality of the product.