I am studying a business called McDonalds. It is a franchise in Corby, Northamptonshire. A man called Mark Richards owns the franchise. He started as a crewmember, and worked his way up

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McDonalds Corby

I am studying a business called McDonalds. It is a franchise in Corby, Northamptonshire.

A man called Mark Richards owns the franchise. He started as a crewmember, and worked his way up. He has been there for nearly 11 years. The franchise cost over 200,000 pounds. Some of the franchises could cost up to 1,500,000 pounds. But Corby is not big enough for that. He has enjoyed his time even it is hard work, but things are not looking good right now.

Aims and objectives at McDonalds

Aims are long-term goals of the business. A business tries to achieve one or more aims. Every company has to have aims and objectives. An aim is a long-term target that a company has to reach. An objective is little targets that add up to reach an aim. E.g. the aim is to make 10,000 more profit in a year, the objectives could be: Some of the important aims of a business could be:

  • Make a profit
  • Provide good and services
  • Survival
  • Growth or expansion
  • Maximise sales
  • Improve the quality of the product.
  • Promotions
  • Open longer hours
  • Advertising
  • Increase sales

McDonalds has a mission statement and its mission statement is ‘to be the best fast food service restaurant in Corby’

McDonalds aims are:

  • To be the best in Corby.
  • Increase the profit by 10% over the year.
  • To grow the business by having more customers.
  • To make sure here are on customer complaints.
  • To be competitive with other local fast food outlets.
  • Best customer service.

All of McDonalds have to be SMART, meaning

Specific
Measurable
Achievable
Realistic
Time (in a certain time scale)


If all the aims and objectives are SMART there will be no reason for not achieving it. And it helps the company reach its aims. It important for McDonalds to set aims because the company needs to know where its going. Without aims and objectives they would not be able to focus on what important. Also when you have aims, it helps the staff to know what to concentrate on. At McDonalds, they will all try to do good customer service.  

McDonalds meets some of these aims and maybe not others.

  • Make a profit-McDonalds still makes a profit but its profit is decreasing from the lack of customers. E.g. some of the customers only come in to buy a burger and take up a table for four.
  • Provide good and services- McDonalds isn’t doing as good as expected but they are still having the amount of staff, they are not laying staff off because the money problem, just to provide a good service.
  • Survival- McDonalds are surviving right now but it is looking harder to do so every month. Less people are going there, special after the film came out about McDonalds called super size me. Which was about a man who lived off of McDonalds and became really obese and unhealthy.  
  • Growth or expansion- McDonalds isn’t meeting this aim because they are closer to closing down rather than growing.
  • Improve the quality of the product- McDonalds cant really improve the product because they already use the best equipment and the best technology but they can only get their product from one supplier Golden west. (A disadvantage of having a franchise)
  • Promotions- McDonalds always promote their staff e.g. they have employee of the month, each staff have a name tag with five spots which are their for stars to go. They get a star if they have achieved a goal in the business.

Advertising- the manager on McDonalds (Mark Richards) already advertises the business every wear it can, Mark can only advertise a certain amount because the head office does all of the advertising.

Business functions

There are many different functions or jobs that need to be done. Here are some examples:

  • Finance
  • Admin
  • IT support
  • Human resources
  • Marketing and sales
  • Customer service
  • Research development

The reasons for having business functions are:

  • So the business can carry out a range of activities.
  • So the business can be successful in all of its activities.
  • It will make sure that the business will operate efficiently.
  • It will help the business meet all of its aims and objectives.
  • It will help the business make goods.

Finance

Most of the finance is handled by mark Richards and a little bit by the first assistant managers.

The finance area handles everything that has something to do with money.

 

The finance departments job is to:

  •  Pay wages and salaries, which is paid out every month.
  • Preparing accounts
  • Prepare balance sheets cash flow forecast.
  • Obtain capital and other resources.
  • Keep a record of how much money it put in, taken out of the business. E.g. bill to pay to golden west and money coming in from sales.
  • Arrange a pension scheme for some of his employees.
  • Give a budget to all the areas in the business. E.g. if he need a new television then the human will use the money they have fro the budget that mark Richards has provided them and buy a new one.

 All of Mark Richards recordings are kept on his computer at McDonalds where the first assistant managers can have a look as well and suggest any ideas if a problem occurs. It is important to have records of finance so that he could make up his cash flow forecast, balance sheet and other documents. IT can also be used to make profit and loss accounts and balance sheets. This helps to analyse the business financial state and help make decisions. E.g. if the business was predicted in the cash flow forecast that it was going to do very badly in a certain month, Mark Richards could arrange money to cover that time from some where. IT could also be used to keep records of all suppliers that has to be or has been paid. It could also be used to check the bank statements of McDonalds.

Finance helps the business reach some of its aims.

 

  • To be the best in Corby - it provides all other areas a budget to improve the business.
  • Increase the profit by 10% over the year – provides the profit and loss accounts of every year so the business know how much profit it needs to aim for next year.
  • Best customer service - arranges pension to some of its employees to be able to get the most keen on working staff, which will be better customer service.

 

Human resources

The first assistant managers handle all there are a lot of

Jobs in the HR department.

 The jobs in the human department the jobs are to:

  • Recruit new employees, first they try to hire people that already work in the company, or in other McDonalds to cut back of training staff costs.
  • Keep excising employees; McDonalds do not want to lose their highly trained staff. Recruiting new ones will require training.
  • Train existing employees. When the employee has done the job well the first assistant managers train to be able to do other jobs in the company. E.g. train a cleaner to be able to work behind the counter
  • Dismiss employees, sometimes the employee does not do their job properly so most of them are made redundant.
  • Keep the work place warm
  • Provide leisure facilities for the staff
  • Decide Hours of work
  • Organise holiday entitlement.
  • Plan jobs,
  • Promoting employees.
  • Decide the number of workers needed
  • The skills required foe a particular job
  • Decide how much training is needed
  • To keep the heat temperature in good order and always try to improve it
  • Make sure the work area all around the business are clean and always try to improve it.
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Human resources are important because the business needs someone to do all of the above listed or the business will start to fall apart. The HR department doesn’t use the new text plan to get people to work. If they text people before work reminding them that they have to work on a certain day.  

 

Marketing and sales

Marketing and sales is a department of a company that advertises the company products and ...

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