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I am studying a business called McDonalds. It is a franchise in Corby, Northamptonshire. A man called Mark Richards owns the franchise. He started as a crewmember, and worked his way up

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McDonalds Corby I am studying a business called McDonalds. It is a franchise in Corby, Northamptonshire. A man called Mark Richards owns the franchise. He started as a crewmember, and worked his way up. He has been there for nearly 11 years. The franchise cost over 200,000 pounds. Some of the franchises could cost up to 1,500,000 pounds. But Corby is not big enough for that. He has enjoyed his time even it is hard work, but things are not looking good right now. Aims and objectives at McDonalds Aims are long-term goals of the business. A business tries to achieve one or more aims. Every company has to have aims and objectives. An aim is a long-term target that a company has to reach. An objective is little targets that add up to reach an aim. E.g. the aim is to make 10,000 more profit in a year, the objectives could be: Some of the important aims of a business could be: * Make a profit * Provide good and services * Survival * Growth or expansion * Maximise sales * Improve the quality of the product. * Promotions * Open longer hours * Advertising * Increase sales McDonalds has a mission statement and its mission statement is 'to be the best fast food service restaurant in Corby' McDonalds aims are: * To be the best in Corby. * Increase the profit by 10% over the year. * To grow the business by having more customers. * To make sure here are on customer complaints. * To be competitive with other local fast food outlets. * Best customer service. All of McDonalds have to be SMART, meaning Specific Measurable Achievable Realistic Time (in a certain time scale) If all the aims and objectives are SMART there will be no reason for not achieving it. And it helps the company reach its aims. ...read more.


If they keep recruiting new staff and not keeping the same ones, their staff will never get to be their best ability. McDonalds is a service business; they are a business in the tertiary sector. They buy their products from a secondary sector company called 'golden west'. McDonalds ownership A business can be owned in many ways, this is called business ownership. Some of the ways that a business can be owned are: * Sole trader * Partnership * Co-operatives * Private limited company * Public limited company * Franchise A franchising is an arrangement by which the owner of a business idea gives other individuals of groups the right to trade using its name or idea. They are common in many industries, including fast food outlets. McDonalds is a franchise company. This means that the company is not fully Mark Richards. He still has to obey the rules that McDonalds UK provides to all the McDonalds shops. Mark Richards chose to run McDonalds Corby as a limited Company. He could of chose to run it as a partnership or a sole trader. But he could not run it as a public company because it did not all belong to him, McDonalds UK could take it off him if he did something with it that he was not supposed to do. E.g. If he decided to sell toast. There are advantages and disadvantages of having a franchise. Advantages * Free training advice- he does not need any training to be able to run a McDonalds because McDonalds UK provides all the info for him and tell him what to do and not to do. * Less advertising- McDonalds UK provides all the advertising to McDonalds all around the UK and on television so McDonalds don't have to do much about that. * McDonalds don't have to think of new products to sell to be able to stay ahead of the competition. ...read more.


E.g. Teenagers go out with their mates and their meeting point is McDonalds, while they wait for their mates they buy snack. They also gather their on their lunch break. Their new products attract adults, like a new style of burger, the one in fashion now is the big tasty. They see the big posters and all the television advertisements of a big delicious burger and they want to try it, McDonalds has been trying to introduce new healthier meals like salad and pasta to attract people who want to take care of their health. Elderly people go there because is a nice place to sit when you need a rest or something warm to drink. Shoppers are attracted to McDonalds because they are in the town centre shopping and getting hungry and tired. They might just have a tea and a doughnut or McMuffin. Early workers go to McDonalds before work for there breakfast. McDonalds also use one age group to attract another. E.g. when a kid wants a McDonalds they have to be accompanied by an adult. So when the child buys something the guardian might want something to. Communication at McDonalds McDonalds commutates in different ways to people and other businesses, they commutate internally and externally. It is important for McDonalds commutate because each person who works within the business needs to know what's new and what has change in the business. E.g. if McDonalds has started to sell a new product, if Mark Richards didn't tell the staff then the staff wouldn't know what to do when the business asked for the new product and the business wouldn't operative very well. They could improve their communications by having more computers in the business; they have only got one computer in the business. They could also improve the communication by letting the first assistant managers handle more of the phone calls and order the stock, they have worked their for over that 10 years and they know how to run the business. Maybe not as much as Mark, but they can take up some more responsibility. ...read more.

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