• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

I have made a SWOT analysis for Venetian Ices Ltd.

Extracts from this document...

Introduction

Introduction: I have made a SWOT analysis for Venetian Ices Ltd. SWOT stand for Strengths, weaknesses, Opportunities, and Threats. The purpose of doing it is to improve on the weaknesses and change them to strengths. Improve on threats and change them to opportunities. And maybe take advantage of the opportunities and try to keep our strengths. The franchising of ice-cream parlours could be a 'real money-spinner" for Venetian Ices ltd. I am very keen to exploit what I see as a viable business opportunity. Launching Ice-cream parlours is a positive opportunity for Venetian Ices. It could become strengths for our business but it could turn into a weakness if it wasn't considered and planned correctly Here are positive reasons for starting this business: * We are a large business. * We have a good track record. * Our business is very well established. * TV advertising is cheaper now because there are more channels. We have no problems on advertising. ...read more.

Middle

The other areas of Venetian Ices business might suffer. There will be a lack of finance; most of the money will be diverted towards the parlours. And it will take time to launch. All businesses have goals and targets (aims and objectives) (AO 1.2 and 2.3) The five general aims and objectives of businesses likeVenetain Ices Ltd are: * Probability * Survival * Prestige * Growth * Social Benefits Specific aims for Venetian Ices are: 1. Franchising new ice cream parlours. The main aim for this step is expanding or growth. 2. Maintain market leadership of own label of ice cream 3. Expand "take home" and impulse lines to eventually rival "Nestle" and "BEW" Venetian Ices hope to achieve these aims in the future. Venetian Ices must do the following in order of achieving their aims: * Conduct market research to know the demand of people. Conduct a questionnaire or a survey. This is important for the first, the second and the third aim. ...read more.

Conclusion

They are negative things about the firm that needs to be improved. The weaknesses of Venetian Ices are: * Expansion of business could lead to a lot of debt * Sceptical: John hardy prepared to take the risk * Need to invent new machinery for ice cream parlours * Train new staff for ice cream parlours * Not as big as main rivals The threats of Venetian Ices are: * Hageen Dazs already have a chain of ice cream restaurants * Hageen Dazs are global * Venetian Ices are small in comparison to main rivals Might neglect other areas of their business which are presently successful Information gathered Source and/ or method of research Competition of Haagen Dazs and Beech dean. Tells us about the consumers as well as the competition. Notes from video "The marketing Mix at Haagen Dazs and Beech Dean" produced by TV choice and published in 2001 To find any market opportunity from the consumers Questionnaire Looking more at the competition A data collection sheet. Observing competition. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. Business Aims and Objectives.

    of finance and so that is why Public Limited Company is very efficient for Nokia to run their business as it suits their needs well and is efficient for them. They could become a Private Limited Company if they wanted however the major downfall to this is that the owner

  2. Amazon Case Analysis

    By expanding its online auction business Amazon could attract new customers and increase the number of visitors to its website. Increasing the number of visitors to its website gives Amazon an opportunity to create sales for its retail business. Another benefit of increased traffic at Amazon's website is the opportunity for Amazon to sell advertisement to other companies.

  1. Apple Incorporation - Case Analysis

    The group also included approximately 8 percent dropout rate of the 16 to 19 year old group. Enrollment for 2003 was 75.1 million students. The median income was $43,564 of which 80 percent of the households received earnings and 17 percent received retire income other than Social Security.

  2. Systems Analysis

    support its operational effectiveness * Variations of Software Development Life Cycle 1. Waterfall- The waterfall model is software development model in which development is seen as flowing downwards (like a waterfall) through the phases of requirements analysis, design, implementation, testing.

  1. mcdonalds. Based on what Ive researched I think it was a good idea ...

    Sleeping partners have limited liability. Advantages Disadvantages More owners mean more capital. Profits must be shared between partners. More ideas. All partners have limited liability. (except sleeping partners). Worked can be shared. Decision making can be slow. Franchising Franchising is a form of co operation between two businesses.

  2. boots analysis

    The four main functional areas of Boots the Chemist are Human Resources, Finance, Sales + Marketing and Administration. The business needs these four key functional areas in order to survive they have an important role in the business. {P2, M1} JOB ROLES Human Resources are responsible for staffing they are also responsible for the health and safety of the place.

  1. Ao1 : aims and objectives

    They adapted by location of each store, all of their business locations are near to a supply of workers, customers, and transport links. If Tesco were to be ever more successful and could improve the quality of their business and their aims and objectives they could consider: * Sending loyal

  2. INFORMATION ANALYSIS

    A) Supply Chain Supply chain is a group of firms that work in a coordinated manner in procuring raw materials and components, manufacturing a product from these materials, and delivering a finished product to a consumer1. This definition will be detailed in further parts, but before that, we will describe briefly

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work