I.T. Investigation into Estate Agents

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Investigation and Analysis of Task

I gathered some information about some estate agents and things linked to an estate agent.

Such as:

  • Potential buyers information
  • Advertisements made by the estate agents and displayed in shop window
  • Advertisements in a local newspaper
  • Answers to questions posed to the potential buyer and estate agent

Outputs:

         There are usually a few different outputs that are done by the estate agent.

         

Brochure/Leaflet        

         Firstly, there is the typical double-sided brochure, which comprises of the rough location of the house, a picture, the asking price and current status of house (e.g. Freehold, leasehold, etc.), a general outline of the features of the house and then a specific outline of features of house. There are a few advantages and a few disadvantages of the brochure.

Advantages

  • Customer is able to see what the property looks like before going to view it
  • Customer is able to read about the features of the house
  • Customer knows dimensions of house (Useful to check if house is big enough for customer or not)
  • Gives general view of house, which saves time for the customer, by allowing them to scan the houses before making an appointment to view the house.
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Disadvantages

  • Most of the time, since brochure is mass produced (by photocopy), the picture of house is not in colour.
  • Unable to see inside of the house, therefore also a little time-consuming, as customers have to go to house and view it.
  • Potential buyers unable to see surrounding area, and may be displeased if they find, a noisy railway running near to their house. It is also possible that the picture may show different things to what is actually there.

Window Brochure

         This consists of basically, a colour photo (sometimes) or ...

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