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I used a range of qualitative and quantative research to compile my questionnaire.

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I used a range of qualitative and quantative research to compile my questionnaire. Quantative research is any type of research that has a number answer. Qualitative research is asking people all about their thoughts, feelings and opinions. I carried out my questionnaire during a two-day period outside MacDonald's in Hounslow from 12:00pm to 2:00pm. The reason I chose to carry out my questionnaire outside MacDonald's was because it is Hounslow's most popular fast food restaurant. It was the time where most working people would be going off on their lunch breaks. As you would most probably assume I aimed to ask twenty different people who would give different answers. I aimed to ask anyone who walked past. There was one slight problem which was a fraction of the people I offered to interview just ignored me and walked past. The people I interviewed fell into a range of different age groups. I also interviewed people with different socio-economic groups to get a variety of different answers. The reason I chose this is because if I had chose to interview twenty people which fall into the same age group and with the same socio-economic group I would end with collection of very similar answers, which would not be very good results. ...read more.


I wanted to find out how much the majority of the people would invest. For this question there was a possible three answers under �1,000, �1,000 to �5,000 and �5,000+. If I were to redo this question I could have made quite a few changes in order to get more accurate results. Firstly instead of saying under �1,000 I could have said �0 to �500 then �500 to �1,000. I could also improved the question by using shorter amounts in between, for example rather than writing �1,000 to �5,000 I could have wrote �1,000 to �2,000 then �2,000 to �3,000 and so on. I could also have gone up to �10,000 rather than �5,000+. Of all those I interviewed 5% said under �1,000, 25% said �1,000 to �5,000 and 70% said �5,000+. The graph below shows the results for this question. The fifth question I asked was 'do you buy the Financial times?'. The reason I chose to ask this question was because I wanted to know out of all those who buy shares how many of them bought the financial times to keep on track with news about their company. ...read more.


15% said they were in group C1. Group C1 is the lower middle class, this involves supervisory, administrative, junior managerial or professional such as shop assistant. 15% said they were in group C2. Group C2 is the skilled working class, this involves skilled manual workers such as carpenters, cooks and train drivers. 5% said they were in group D. Group D is the working class, this involves semi-skilled and unskilled workers such as store keepers. 0% said they were in group E. Group E is the poorest in society, this involves state pensioners or widows, casual or lower grade workers, or long term unemployed. This is a graph showing my results. The tenth question I asked was 'what is your occupation?'. I chose to ask this question because I wanted to find out what sorts of jobs those who invest have. This question was probably the least accurate question of the ten questions I asked. This question had only five possible answers. 15% were businessmen/women, 5% were doctors, 15% were teachers, 15% managers and 50% said other. If I was to redo it I could have listed more jobs to obtain more accurate results. I could also have just provided a bit of space for the person to put in the name of the job, this way I would get very accurate results. The graph below shows my results. ...read more.

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