I used a range of qualitative and quantative research to compile my questionnaire.

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I used a range of qualitative and quantative research to compile my questionnaire. Quantative research is any type of research that has a number answer. Qualitative research is asking people all about their thoughts, feelings and opinions.

I carried out my questionnaire during a two-day period outside MacDonald’s in Hounslow from 12:00pm to 2:00pm. The reason I chose to carry out my questionnaire outside MacDonald’s was because it is Hounslow’s most popular fast food restaurant. It was the time where most working people would be going off on their lunch breaks. As you would most probably assume I aimed to ask twenty different people who would give different answers. I aimed to ask anyone who walked past. There was one slight problem which was a fraction of the people I offered to interview just ignored me and walked past. The people I interviewed fell into a range of different age groups. I also interviewed people with different socio-economic groups to get a variety of different answers. The reason I chose this is because if I had chose to interview twenty people which fall into the same age group and with the same socio-economic group I would end with collection of very similar answers, which would not be very good results.

When researching you use a sample. A sample consists of about five percent of the population representing the rest of the population. It is vital for a company to do research before launching a new product. This is because it will show the company weather the product is going to be successful or not. It also shows the company other pieces of information like the sorts of people who would want to buy the product and how much they would be willing to spend on that particular product. There are three main methods of sampling:

  • Quota
  • Stratified
  • Random

The method I used was random sampling. In a random sample people interviewed are asked completely at random meaning each member of the population is equally as likely to be interviewed. Whereas in a quota and stratified sample certain people from the population are targeted. The reason I chose to use a random sample is because when you interview people at random you will get very different answers, which means better results.

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The first question I asked was ‘do you own shares?’. This question I thought was a very good question to start with. The reason I asked this question first was because I wanted to find out the main answer right away. Out of the twenty people I interviewed seventeen of them said yes they do own shares and three of them said no they do not own shares. This meant that 85% said yes and 15% said no. This tells me the majority of the population of those employed do own shares. The ...

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