I will be looking at the limitations of marketing research. This involves looking out how marketing research can help develop a marketing plan.

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Limitations of marketing research

Introduction

In this assignment, I will be looking at the limitations of marketing research. This involves looking out how marketing research can help develop a marketing plan. Furthermore, I will be looking at the weaknesses of development in a marketing plan. From this assignment, I hope to gain new information in what is called the useful side of marketing research.

How can market research help develop a marketing plan?

Market research can help a marketing plan because it will give you the precise and exact information on what is needed to create something successful. An example of marketing research helping a marketing plan is when Sainsbury's are bringing out a new flavoured crisp. They are doing this because the old flavour is in decline and not selling anymore. Before Sainsbury's unveil their products on their shelves, they need to be sure that the new product will sell, so they do research such as surveys, questionnaires, focus groups etc. With the information they have collected from the research, they then can bring out a product that they are sure many people would buy. Doing research helps because , they are so