• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

I will be looking at the limitations of marketing research. This involves looking out how marketing research can help develop a marketing plan.

Extracts from this document...

Introduction

Limitations of marketing research Introduction In this assignment, I will be looking at the limitations of marketing research. This involves looking out how marketing research can help develop a marketing plan. Furthermore, I will be looking at the weaknesses of development in a marketing plan. From this assignment, I hope to gain new information in what is called the useful side of marketing research. How can market research help develop a marketing plan? Market research can help a marketing plan because it will give you the precise and exact information on what is needed to create something successful. An example of marketing research helping a marketing plan is when Sainsbury's are bringing out a new flavoured crisp. They are doing this because the old flavour is in decline and not selling anymore. Before Sainsbury's unveil their products on their shelves, they need to be sure that the new product will sell, so they do research such as surveys, questionnaires, focus groups etc. ...read more.

Middle

Sainsbury's have many limitations as they are dealing with customers. Some of the limitations that stop Sainsbury's from doing certain acts are the sales of goods act, consumer protection from unfair trading, Health and safety law and the data protection act. Budgetary limitation Budgetary limitation is an important factor when it comes to marketing research. It is important because it involves keeping within a limit when trying to research a successful product. Sainsbury's main factor of making a product successful is through advertising. The marketing sector of Sainsbury's budget them equally. For example, they would put money aside for advertising, put money aside for primary, secondary, and put money aside for material and labour costs. Time limitation When doing research for a new product it is important that you have a period in completing your product. With a big and successful company such as Sainsbury's who bring out new products every week, it common that before they start the set out aims and objectives. ...read more.

Conclusion

Many weaknesses occur when collecting market research. The types of research that Sainsbury's uses are focus groups, face-to-face interviews, surveys and questionnaires and secondary research such as research from the internet. The weakness in focus groups is that if you ask the wrong questions you will get the wrong answers. If you get the wrong answers then you will end up creating a product that people do not want. The same weakness happens to face-to-face interviews. Surveys and questionnaires is an important feature when it comes to creating a new product. However, there are a few weaknesses when it comes to doing it. For example, if Sainsbury's want to find out what new flavours of crisp the public would want then they would create surveys and go on the streets. If they go on a miserable Monday at eight o'clock in the morning, the likelihood of getting reliable information is very slim. The weaknesses of secondary research is that wherever you got the information from, whether it be from the internet, leaflets etc there is a chance of the information being false and unreliable. ?? ?? ?? ?? ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Marketing Research. Explain how different marketing research methods have been used to make a ...

    It is important that although they try to interview many people they feel are likely to use the business that they also interview a wide range of people to spot potential problems that may occur, for example noise pollution. The type of people who are the target market are people

  2. Discuss the importance of ethical considerations when carrying out research on humans.

    For this study, Milgram took out a newspaper ad that offered $4.50 for one hour of work, at Yale University, for a psychology experiment that sought to investigate memory and learning.

  1. For this assignment I have been asked to produce a new marketing strategy for ...

    In order to attract customers it wouldn't be a good idea for me to launch a new flavour of Coca Cola as a banana flavour drink because the majority wanted blackcurrant flavour. It is always important to provide customers what they want to buy therefore my new strategy flavour that I will launch will be blackcurrant fizzy flavour.

  2. Unit 3 - Marketing Research And Marketing Mix

    If you selected Ribena... Please tick your favourite flavour: Strawberry Apple Orange Blackcurrant Blackcurrant Light 9. If Ribena was to make a tropical flavour would you buy it? Yes Or No (If Yes skip to question 11) 10. If No, please specify why you wouldn't buy the Ribena tropical flavour: ___________________________________________________________________________________________________________________________________________________________________________ 11.

  1. Business Studies Company Profile

    In accordance with the terms of the agreement, the BMW Group was not permitted to exercise the brand rights until 2003, but it already started planning new models and a new Rolls-Royce factory in Sussex. 1999 Since the acquisition of the Rover Group, the pound sterling had appreciated by almost

  2. The limitations and constraints of marketing for Nike and Krispy Kremes

    Both Nike and krispy kremes provide their customers with distant selling you can buy products from their website and have it delivered to your door distant selling can affect a business because people might not want to buy online as they feel scared to fall victim to fraud this could result in poor sales online.

  1. Business Aims and Objectives and the Marketing Mix

    In addition, without consumers no market can exist. Furthermore the economy depends on customers to spend their money so the people who?re paid can become consumers as well. What does the consumer wants/needs?

  2. Describe the limitations and constraints of marketing

    Goods sold by description must correspond to the description. For example: 1. A contract for the sale of a quantity of wooden staves for making barrels described the staves as being 1/2 an inch thick. Some of the staves delivered were not 1/2 an inch thick but very slightly out.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work