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I will be suggesting ways in which a receptionist can improve to increase company success at an exercise gym.

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Transfer-Encoding: chunked ´╗┐Over the summer I completed a six week internship at BP and also had the opportunity to look at a smaller business Xercise4Less. I identified many differences between the companies and have many recommendations for xercise4less to improve and expand the company. Xercise4less is a private limited company and in contrast to other large companies such as BP they are a small company. Their aim is to offer the best value for money in the industry. They are a value brand that has designed its business around passing cost savings on to their customers. They started off with one gym and are now branching out to various areas around the UK and becoming a well know brand in the gym industry. In comparison to BP they are a small company which means they have a flatter structure of hierarchy. Therefore, their support roles have to take on roles of more than one job and because of this, they are less specialised in their job and can improve of many different things. I will be suggesting ways in which a receptionist can improve to increase company success. An important factor in improvement is feedback. ...read more.


The use of electronic diaries also means that invitations to meetings can be sent by email and can track who can and cannot attend that specific meeting. It will also make it easier for the receptionist when on the phone as they do not need to keep flicking pages of paper and overcrowded writing, it?s easy to track what you want to instantly. However, If the system crashes or there is a power failure then you will not be able to access the diary. Therefore, I suggest having a backups on the computer and in a paper diary. Furthermore, a basic telephone system is used on reception. For instance, if a customer calls reception wanting to speak to the manager, they will have to physically pass the phone to the manager or they will have to give the customer a different number to call which is very time consuming and the customer may feel frustrated. I suggest that they update their telephone system and have a system which allows the customer to have different options for different parts of the company and they then only have to talk to the one person they need, not may different people. ...read more.


Having pin systems means that non-members can use other people?s pins to enter the gym without paying for a membership. To stop this fraud from happening I suggest that Xercise4less have ID cards with pictures on which can be easily checked to ensure that the person the card is in possession with the owner and not anybody else. This will then result in less fraud and more customers having to pay for memberships increasing sales. Lastly, the receptionist will have to archive and store lots of different information. They will have to archive and store all personal information about their members such as their name, age and address. Currently they send emails to all of their members and do not allow them to opt out of them. Those customers who do not want to have lots of emails will get frustrated as they cannot stop them and may result to them leaving the gym. Therefore, I think it would be beneficial if they allow their members to opt out of getting promotional emails as they can be annoying for them making them unhappy. In conclusion, as Xercise4less grow they will need to update their systems and procedures in order to keep up with the demand. Although currently they are working efficiently, and growing to be very popular, taking my recommendations into consideration, Xercise4less can become a well-known brand within the health and fitness sector. ...read more.

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