• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

I will be suggesting ways in which a receptionist can improve to increase company success at an exercise gym.

Extracts from this document...


Transfer-Encoding: chunked ´╗┐Over the summer I completed a six week internship at BP and also had the opportunity to look at a smaller business Xercise4Less. I identified many differences between the companies and have many recommendations for xercise4less to improve and expand the company. Xercise4less is a private limited company and in contrast to other large companies such as BP they are a small company. Their aim is to offer the best value for money in the industry. They are a value brand that has designed its business around passing cost savings on to their customers. They started off with one gym and are now branching out to various areas around the UK and becoming a well know brand in the gym industry. In comparison to BP they are a small company which means they have a flatter structure of hierarchy. Therefore, their support roles have to take on roles of more than one job and because of this, they are less specialised in their job and can improve of many different things. I will be suggesting ways in which a receptionist can improve to increase company success. An important factor in improvement is feedback. ...read more.


The use of electronic diaries also means that invitations to meetings can be sent by email and can track who can and cannot attend that specific meeting. It will also make it easier for the receptionist when on the phone as they do not need to keep flicking pages of paper and overcrowded writing, it?s easy to track what you want to instantly. However, If the system crashes or there is a power failure then you will not be able to access the diary. Therefore, I suggest having a backups on the computer and in a paper diary. Furthermore, a basic telephone system is used on reception. For instance, if a customer calls reception wanting to speak to the manager, they will have to physically pass the phone to the manager or they will have to give the customer a different number to call which is very time consuming and the customer may feel frustrated. I suggest that they update their telephone system and have a system which allows the customer to have different options for different parts of the company and they then only have to talk to the one person they need, not may different people. ...read more.


Having pin systems means that non-members can use other people?s pins to enter the gym without paying for a membership. To stop this fraud from happening I suggest that Xercise4less have ID cards with pictures on which can be easily checked to ensure that the person the card is in possession with the owner and not anybody else. This will then result in less fraud and more customers having to pay for memberships increasing sales. Lastly, the receptionist will have to archive and store lots of different information. They will have to archive and store all personal information about their members such as their name, age and address. Currently they send emails to all of their members and do not allow them to opt out of them. Those customers who do not want to have lots of emails will get frustrated as they cannot stop them and may result to them leaving the gym. Therefore, I think it would be beneficial if they allow their members to opt out of getting promotional emails as they can be annoying for them making them unhappy. In conclusion, as Xercise4less grow they will need to update their systems and procedures in order to keep up with the demand. Although currently they are working efficiently, and growing to be very popular, taking my recommendations into consideration, Xercise4less can become a well-known brand within the health and fitness sector. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. John Lewis company anaylsis

    After having training and a successful placement, it is possible to develop your skills and become promoted to a Department Manager.

  2. The main purpose of this research is to know and analyze whether the Olympic ...

    travel agent and finally the general media which includes newspapers, magazines, books, television, movies and many more. The Olympics committee is trying to make use of these resources in order to promote the Olympic Games. There are some key principles for the business with in the tourism sector.

  1. How Evans Enterprise party and wedding planners could use IT to help manage their ...

    This can cause major problems in an organisation and simple communication between the two people involved would fix this very easily. 4.1.2 - Staff Training All staff has to be properly trained at the job they do. Especially if employees are to be rotating between Elizabeth's two businesses, they will

  2. Disneyland and M&S. I am going to investigate customer service in two separate ...

    expect, if these needs and expectations are not met they will be unhappy and inefficient in the work and therefore provide a poor customer service, which in turn will deter repeat custom. Disneyland Paris gives their employees the title 'Cast Members'. The term Cast Member comes from the entertainment industry.

  1. Business plan. The business that I am going to produce is a personalised logo ...

    A business plan clarifies the objectives that a business has set, the reason why they are believed attainable and the plan for reaching those goals. Business plans may also target changes in perception and branding by the customer, client, tax-payer, or larger community.

  2. For this coursework I will produce a portfolio of work investigating the factors that ...

    They sell every widely recognised brand i.e. Coca Cola, Nestle etc and stock in various sizes of products which suit their customers' needs. Well Recognised Brands: Tesco stock a wide array of well recognised brands, which customers are fairly familiar with.

  1. Report on BP

    After the first few initial explosions the blowout?s emergency functions failed to seal the well allowing hundreds of gallons of oil to leak out. The majority of the oil that reached the shoreline from the Deepwater horizon rig impacted Louisiana, Mississippi, Alabama, and Florida.

  2. Suzlon Wind Power Company Analysis.

    across wind farm project areas in India productivity of over 1,00,000 heads of livestock. Global Footprint Geographical Presence of the Suzlon is in 33 countries spread across 6 continents. The Key Markets where the company has installed its presence are as follows, Asia Pacific - India, China, Australia, Japan, Sri

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work