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I will investigate how two organisations, Microsoft and M&S use marketing activities in relation to the Microsoft surface and the food market for M&S.

Extracts from this document...

Introduction

P1: Describing how Marketing techniques are used to market products in two organisations, Marketing activities used to market products in two organisations Term of Reference In my role as a marketing assistant working for Bradford city council my line manager has assigned me the task of evaluating the marketing activities for two companies in relations to one production/ services. So in this report, I will investigate how two organisations, Microsoft and M&S use Marketing activities in relation to the Microsoft surface and the food market for M&S. also the market techniques and the Findings Microsoft corporate, M&S PLC, daily mail website and internet websites will help me find out the vital information to carry out this task The objectives of a business in the private sector Businesses in the private sectors usually operate to seek out profit, they aspire to expand and grow as a business. But they primarily aim to survive and grow to be able to stay around for a long and to prosper. The aims and objectives of a business in the private sector including survival Businesses in the private sectors usually operate to seek out profit, they aspire to expand and grow as a business. Most of all, it is really important for a business to survive and not having to close just a few months after its opening. Businesses strive to stay in the mark and evolve after they open The aims and objectives of a business in the private sector including growth Businesses I the private sector aim to grow and expand, this is a most important objective that a company in the private business sets for itself. Growth is really important for a business it enables them to have expand and promote their names. It is sometimes crucial in the survival of a business because if a business is not growing and expanding they might lose all their investments and close down. ...read more.

Middle

As a business they are know how people are aware of their brand when purchasing products. How Microsoft has developed brand building positioning? ?Your potential. Our passion.? They believe giving power to people through technology will help them to understand and unleash their potential Brand extension- About 25 years ago, Microsoft started as an operating system company, then with time they have gradually extended by making other products. The first products they sold had the Microsoft brand on them and that was their original logo. A few years ago, Microsoft decided to enter other markets by designing and creating phones (windows 8) and tablets (surface) with the same logo on them. These products were part of the brand extension from Microsoft Relationship Market ? Microsoft does offers deals for their valuable customer, they have introduced customer relationship management (CRM) which they use to reduce prices and increase profitability by automating business process that satisfies customers pays back their loyalties. They are always promoting long-term relationship with their customers. Microsoft tends to focus more on the relationship marketing as a business strategy. Marks and Spencer Marks and Spencer is a PLC business in the private sector, their aims is to make profit. Marks and Spencer is one of the biggest multinational retailer in the UK, it is headquartered in London. It was originally founded by Michael marks and Thomas Spencer in the 1884 in Leeds. M and S specialises in selling home products, clothing and luxury food products. They operate in 54 counties over the world. Today they own 798 stores in the UK alone and about 455 stores around the world including about 86 000 employees. The aims of the business M&S looks like it?s now achieved its aim of modernising its business which lasted three years. Now they are just trying to keep and continue on that path. They are doing this by improving their ranges and adapting them to the customers? needs. ...read more.

Conclusion

The role of this industry body is to promote and sustain the British code of Advertising, sales promotion and direct Marketing. Pressure group These are organisations that are there to influence the behaviour and beliefs of businesses and the government. The information should be obtained fairly correctly in the law, they can only be used for what it was described for, information should be accurate and up to date and it can?t be kept for longer than necessary. In the UK there are various organisations with various sizes but all fighting for the same cause, raise customer awareness on businesses. They usually do this by raising the causes for which they are fighting in the media or where the public will be able to identify it easily in order to put more pressure on either the government or the business to change what they are doing wrong Sometime, all this could be seen as really bad and negative publicity on the business targeted and can end up damaging their images and the reputations. This can result in affecting the business?s sales because they would?ve lost most of their customers and maybe their due to the bad publicity. Consumerism This is a social group movement that gives power to the consumer over businesses. It identifies the right for consumers to be safe, chose, be informed and be heard. There are some TV programs like watchdog which helps consumerisms by forcing business to be responsible for their practices and products. Acceptable language This requires that advertisement and commercials need to use appropriate language and avoid doing a certain types of things. It is also been put into place to protect the viewers of unpleasant thing they might see or hear. It was especially designed for minor audiences like children * Refer to sex * Avoid using strong language or swear words * Mock religions * Show people in damaging ways Not only that, but language for advertisement need to fit to the context to make sure they grab the attention of the views and that the get the point of the advertisement ...read more.

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