I would like to create a product line of four different types of mayonnaise sauce, which I can sell out to grocery stores, restaurants
Mid Term Project
MKT/610: Marketing Strategies
Mostapha Hamam
Davenport University
Dr. Jeff Miles
August ,5, 2007
Over view
I would like to create a product line of four different types of mayonnaise sauce, which I can sell out to grocery stores, restaurants, and etc.
Mayonnaise is a thick sauce made primarily from vegetable oil and egg yolks. Generally is yellow in color, it is a stable emulsion formed from the oil and yolks and is generally flavored with mustard, salt, pepper, vinegar, and/or lemon juice. Numerous other sauces can be created from it by adding additional seasonings.
Mayonnaise is made by slowly adding oil to an egg yolk, while whisking vigorously to disperse the oil. Egg yolk contains lecithin, which acts as the emulsifier.
I am making a new Mayonnaise brand called Mostapha Mayonnaise with four different tastes. That
Would differ from other types of mayonnaise sold by other companies to the public.
The four types of Mayonnaise are:
* Regular mayonnaise: with all taste that we know about any mayo.
* Fat free mayonnaise: made for people with cholesterol and heart disease.
* Garlic taste mayonnaise: for garlic lovers, is olive oil mayonnaise combined with garlic
* Hot taste mayonnaise: hot sauce lovers, mayonnaise with added red pepper and paprika
Mission Statement:
Mostapha Mayonnaise goal is to provide the highest level of service, and a good selection of products and the most competitive prices. My goal is to take care of customer improve of excellent customer service. Doing the "right" thing creating shareholder value respect for all people Entrepreneurial spirit and building strong relationships.
Social Responsibility
Mostapha Mayonnaise social responsibility is looking beyond our primary constituents (consumers and stock holders) and paying attention to other constituents (community, employees, etc). Definitely keeping the consumer happy, by providing super low prices.
MKT/610: Marketing Strategies
Mostapha Hamam
Davenport University
Dr. Jeff Miles
August ,5, 2007
Over view
I would like to create a product line of four different types of mayonnaise sauce, which I can sell out to grocery stores, restaurants, and etc.
Mayonnaise is a thick sauce made primarily from vegetable oil and egg yolks. Generally is yellow in color, it is a stable emulsion formed from the oil and yolks and is generally flavored with mustard, salt, pepper, vinegar, and/or lemon juice. Numerous other sauces can be created from it by adding additional seasonings.
Mayonnaise is made by slowly adding oil to an egg yolk, while whisking vigorously to disperse the oil. Egg yolk contains lecithin, which acts as the emulsifier.
I am making a new Mayonnaise brand called Mostapha Mayonnaise with four different tastes. That
Would differ from other types of mayonnaise sold by other companies to the public.
The four types of Mayonnaise are:
* Regular mayonnaise: with all taste that we know about any mayo.
* Fat free mayonnaise: made for people with cholesterol and heart disease.
* Garlic taste mayonnaise: for garlic lovers, is olive oil mayonnaise combined with garlic
* Hot taste mayonnaise: hot sauce lovers, mayonnaise with added red pepper and paprika
Mission Statement:
Mostapha Mayonnaise goal is to provide the highest level of service, and a good selection of products and the most competitive prices. My goal is to take care of customer improve of excellent customer service. Doing the "right" thing creating shareholder value respect for all people Entrepreneurial spirit and building strong relationships.
Social Responsibility
Mostapha Mayonnaise social responsibility is looking beyond our primary constituents (consumers and stock holders) and paying attention to other constituents (community, employees, etc). Definitely keeping the consumer happy, by providing super low prices.