Owning their own transport vehicle can be an unnecessary expense as it is primarily used to transport supplies, the majority of suppliers are usually willing to transport goods to the buyer at no extra cost. Motor vehicles will depreciate heavily in value and also require regular maintenance adding extra costs.
Poor infrastructure within the business has lead to late payment to suppliers, which has intern resulted in them being banned by one of their suppliers. This can be very damaging for the business as new suppliers may be wary of doing business with them and could impose a cash only policy as they have a poor payment record this could significantly deteriorate cash flow position. Currently a lot of time and effort is utilised on identifying low value goods. This may well be unnecessary as they are currently not dealing appropriately with their current suppliers therefore without prompt payment of the goods previously bought suppliers are not going to be in any way inclined t offer more favourable terms as Mercury may be seen as being unreliable and in trouble financially as they cannot settle invoices on time.
Describe what improvement you would recommend and their likely benefits
I feel there are several areas in which an improvement is possible, firstly purchasing of stock for the business should be carried out by one the partners and each partner should be made responsible for certain operations of the business i.e. purchasing or human resources. This could be very beneficial for the business as it would reduce ambiguity and confusion over purchases and could also mean that some of the partners can be used in areas of the business, which suit their strengths increasing efficiency and therefore reducing costs. An example of a possible organisational structure that the mercury could try to implement can be seen on source 1 in appendix. This structure identifies the main departments, from which responsibilities and positions could be identified to help improve the current communication problems that are being experienced.
The mercury should only use a few main suppliers that will allow them to negotiate better deals on a longer contract basis. This will enable the mercury to spend time on other areas of the business, as currently lots of time is spent on low value goods. Negotiating long-term contracts with suppliers will inevitably mean discounted rates and the business will be given priority over others, as the level of trust will have increased.
The mercury should consider installing EPOS, as this would help correct many of the problems it is experiencing in its current operation. “EPOS is an example of electronic data interchange (EDI) this is the transfer of structured data agreed message standards from computer to computer by electronic means, as goods are sold, information is transferred directly to major suppliers”. (Baily. P: p271)
See appendix for a schematic representation of an EDI system. Below I mentioned the benefits to the mercury from using EPOS:
- No need for huge amounts of paper documentation, and savings are considerable.
- How well a product is selling.
- The system also improves merchandising planning.
- Shelf space allocations.
- Stock can no longer go missing and has to be accounted for.
- Suppliers will automatically be informed when you are short in supply of any product.
-Save both man power and there would never be excess stock
The mercury should implement JIT (just in time) The integration of JIT will require the mercury to access their own requirements and tailor a suitable programme both to change the structure of facilities and to improve the methods of controlling them.
“JIT is seen to be concerned with the elimination of waste- the reduction of non-value added activities”. (Saunders.M: P215) By introducing JIT the mercury will be able to reduce wastage of food and keep stock levels to a minimum, whilst having an agreement with suppliers to deliver simultaneously if any shortages occur.
The mercury should consider implementing TQM total quality management this is when attention is paid to systems, procedures and processes rather than the focus being on the goods or services being supplied. Total quality in the supply chain would mean suppliers, as well as customers and the workforce, would be involved in determining quality. By implementing TQM Mercury will be looking for continuous improvements at all levels within the business. Therefore allowing them to provide effective training for employees who have not received complete training, and are not performing their roles within the business with complete effectiveness
Change this
If allied Dominic did buy out mercury what change and benefits might occur
The amount of freedom the business has will be severely restricted in terms of what in can and cannot offer to consumers. The main disadvantage of being taken over by a larger firm is that the business can lose its unique identity and no longer offer the same service or products, as it has to conform to the brand image of the entire chain. This generally leads to large proportion of the previous customer base feeling alienated and going elsewhere to a rival business.
One of the benefits should be that their would be a better exploitation of assets as certain assets could possibly be shared across the chain i.e. delivery van, staff etc
As Allied Dominic are going to be far more experienced in this market they will be able to maximise returns and realise the value of any under performing assets.
The likelihood is that the there would only be one manager in charge of the business this could prove to be very beneficial over the current structure in place at Mercury. By reducing authority to one individual rather than three it will improve communication and avoid confusion and overlapping of tasks experienced currently.
- Will benefits from a changed market perception, as they are now part of larger chain of nightclubs that have already created an image for themselves, e.g. therefore less promoting may be needed. This will attract more consumers who have enjoyed their experiences in the other chains.
Purchasing costs can be reduced as they will have more purchasing power as they will be purchasing as a group of 15 rather than one therefore suppliers will be far more inclined to offer favourable terms this should provide a competitive advantage over smaller rivals. The business will become more diversified, e.g. the opportunity to enter a different segment of the market and thereby spread the risks to some extent. therefore increasing its chances significantly of surviving through a recession in the economy.
- Their organisational structure will benefit the mercury in its business procedure e.g. benefit from the experience has gained and its methods of operating in the market. The competitive position will also be improved, as other smaller rivals will not be able to compete on price with a larger chain such as Allied Dominic.
- The business will have a specified infrastructure in place to deal with all aspects of the business i.e. stock control & training. Areas in which Mercury has had several problems, as there has been no clear structured process in place. Improvements in these areas will reduce mistakes and improve efficiency leading to a better competitive position in the market.
Appendix
Source 1
Source 2
2)
Baily. P. (1998): p271
References
Baily. P. (1998) Purchasing Principles & Management, Eighth edition,
Prentice Hall, Pages 270 & 271
Saunders.M (1997) Strategic Purchasing & Supply Chain Management, second edition
Prentice Hall, Pages 215
Bibliography
- John Kelly, Purchasing for Profit, 2nd edition
-Baily. P. (1998) Purchasing Principles & Management, Eighth edition,
Prentice Hall,
- Malcolm Saunders, Strategic Purchasing & Supply Chain Management,
- Malcolm Surridge & Andrew Gillespie, A2 Business studies, Hodder & Stoughton
- Ralf Barker- lecture handouts (supplement lecture 14)