• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Identify how effectively and efficiently your chosen company is run. To produce a report based on your findings on the performance of the business.

Extracts from this document...


Business at work Section 1 Introduction Aim: To identify how effectively and efficiently your chosen company is run. To produce a report based on your findings on the performance of the business. The business I have decided to investigate is Karen Millen. It is one of the UK's most successful retailers of woman's fashion. Its main products are womenswear, footwear and accessories. Karen Millen operates under one business structure from concept through raw material purchasing, production and distribution to the actual point of sale. The focus on design continues throughout all aspects of the company. The market within which it operates is eighteen to forty year olds, the clothes range from young stylish casual wear to smart evening wear. The company's mission statement is "We provide our customers with the best value for money through the most convenient shopping experience". Classification of business Karen Millen is a private limited company. It has two founding partners: Karen Millen and Kevin Stanford. ...read more.


It also has franchisers which take a percentage of the profits but only from the stores in which they own. Advantages of having a private limited company is it is run by the directors and owners of the business so they know exactly what is going on. It will be protected by limited liability and all the profits will go to them. Disadvantages of having a private limited company is if anything goes wrong the partners will have to pay and debits will be sent to them and they could lose their homes. The company also has franchisers, advantages for having a franchisee is they will have a well known name and logo, gains from national advertising and they are simple to set up. Disadvantages of having a franchisee is it could require a large capital outlay, it has limited scope for individual action and you would need to monitor and control the company. Business Objectives * To achieve efficiency of operation, convenience and customer service in our stores. ...read more.


Karen Millen is meeting all of the objectives that it has set. They have achieved these by providing good quality service, by making sure the products are off a high quality and the customer service within the stores is excellent. The company also makes sure the staff have a good working environment by giving them benefits whilst working their and making their work enjoyable. Since the business has started the partners have made sure the design, manufacturing and retail process is done under one business structure. This makes the efficiency of the operation well organised. The company hasn't failed and is expanding more and more everyday. There are a few conflicts between the objectives of the company such as between making a profit and providing services to the community. If the community is small the demand for a service will be low because the prices are high and it's a clothes retailer. If the company increases the prices of the products it will cause a conflict with the customers. Profits will only be made if the shop is situated in a larger community. Derryn Evenett ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Structures, Objectives & External Influences section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Structures, Objectives & External Influences essays

  1. Btec National Business Level 3 Year 1 - Exploring Business Activity

    They must make sure that everyone on their premises is safe. In addition, they must ensure that what they offer the customer is accurately described and that the claims they make about their products are true. Consumer legislation provides real challenges for business: The consumer legislation helps to further inform consumers about their rights.

  2. Spreadsheet Report for Tuck Shop

    I then entered a formula for 'Quantity Owned', but because this sheet was for the first week, no products were stored from the week before. So the quantity owned is the same as the quantity bought, so I entered the formula: =B5.

  1. The Business Environment Coursework. Describe the type of business, purpose and ownership of ...

    shopping there if the prices rose and they decided they would be better off to take the loss themselves as opposed to losing many of their customers. M&S has also introduced electronic tagging and, prompted by increased levels of shoplifting in the recession, is now electronically protecting products in 50 of its branches.

  2. For my portfolio, I was asked to do an assignment on two businesses. I ...

    Are those sectors growing or decline in United Kingdom? United Kingdom employment according to trends Sector 1989 1991 1993 1995 1997 1998 Secondary (%) 27.03 24.24 22.64 22.05 22.55 22.04 Tertiary (%) 68.96 71.16 73.09 75.62 75.9 76.45 United Kingdom output according to trends Sector 1989 1991 1993 1995 1997 1998 Secondary (%)

  1. Departments and their roles within a business.

    The operations department will work with the marketing department by ensuring that they have all the resources and equipment they need to perform their job roles successfully. For example, the operations department would make sure that the marketing department has the best possible softwares, technology and machinery on the market within their budget.

  2. Barclays Investigating a Business

    Barclays are largely involved in helping both social and ethical issues. From Barclays Bank I can see how recently they have helped build a wheelchair rugby team for the 'National Star College' to represent them at a local and national level.

  1. Introduction to Business Assignment

    paying out as much rather than having their contract workers work for them and paying out more. The impact of all this is that Sainsbury's becomes a more profitable infrastructure as a whole as they are reducing/eliminating the every day risks of paying out more cash than what is necessary.

  2. Investigating Business. Tesco PLC. I will be describing the aims and objectives of ...

    These product areas such as clothing (F&F brand) have been great for the customers whether they are rich or poor as they sell high quality, in-fashion style clothing for reasonable prices that customers can afford. Tesco?s have also taken their business into telecommunications with their dedicated mobile network Tesco mobile,

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work