• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

In 750-1000 words, explain the limitations of the marketing research methods used by SERC to contribute to the development of its marketing plans (M2) and make justified recommendations for improving its validity.

Extracts from this document...

Introduction

´╗┐Introduction to Marketing Merit2 and Distinction2 In 750-1000 words, explain the limitations of the marketing research methods used by SERC to contribute to the development of its marketing plans (M2) and make justified recommendations for improving the validity of the marketing research used to contribute to the development of SERC?s marketing plans (D2). SERC use various research methods, including:- 1. Open days 2. Geographical Information Systems (G.S.I) 3. Flyers 4. School visits 5. Online Surveys 6. Discussion groups There are many limitations within each of these research methods. Theses limitations can affect the accuracy of the research collected. Open Days Open days can only be held at certain times of the year. They are held towards the end of the school year for those wishing to enrol in a course starting the following September. Open days are usually held during a week day afternoon. As many of those wanting to enrol are still attending school, they are unable to attend the open day at the same time. ...read more.

Middle

If the individual using the system is not frequently trained, then it could lead to misuse and imprecise data being collected. It will require regular maintenance to ensure that it remains relevant, in working order and up to date. The information it stores will have to be accurate so as to help the college obtain useful information. For this system to function well, staff must be trained to a high level so as to be able to analyse information correctly. The information must be collected regularly to keep records fresh. They cannot just collect the data when oversubscription or problems occur. Online Surveys SERC send many online surveys throughout the year to their students. These surveys take time and effort to create. They must ensure these surveys ask the correct questions in order for them to obtain the information they want it to give. One limitation that could really cause a set back would be the respondent, and if the information that the respondent has supplied is honest and reliable. ...read more.

Conclusion

Keeping flyers accurate and to the point can help make them more appealing to those reading it. If there is too much detail the main point of the flyer gets lost and it then becomes useless. The flyer needs to reach the correct geographic and demographic areas in order for it to reach its desired audience. Without the desired audience there wouldn?t be a reason to produce the flyer. School Visits School visits take time, organisation and costs SERC money to take a member of their staff out of the college to do these visits. Ensuring that the visits are aimed at the correct audience could also be an obstacle. The information and use of the visits may not benefit SERC, and would be useless to the research they may wish to obtain from the visits. By visiting various classes within different schools and not just one, it allows SERC to obtain a larger sample of information for the research conducted. Those members of staff conducting the visits also require to be trained and have knowledge of what they are speaking about, rather than just any member of staff. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Marked by a teacher

    McDonalds Marketing Analysis. Explain the marketing techniques used by a given organisation and analyse ...

    5 star(s)

    however McDonalds do have a website where you can view all their products and you can find out information about their products and company history etc over the internet. Legal factors The legal factor constantly changes as the government is always introducing new laws as this can affect how their business is run e.g.

  2. Marketing Research. Explain how different marketing research methods have been used to make a ...

    Secondary research uses data that has been published on previous studies. This is a much cheaper method but isn't always relevant or up to date.3 Secondary research can be obtained by looking into databases where records have been kept about customers; this can give them information about existing customers, where they live and what they purchase.

  1. BTEC BUSINESS UNIT 2

    ORGANISATION OF THE WORKFORCE. In a business the workers are organized in terms of power, at the top come the managers and directors and at the bottom come the actual manual workers. A business can sort the workforce in many different ways A functional area is usually a department which is part of the organisation.

  2. Unit 3 - Marketing Research And Marketing Mix

    Other age groups such as the 21 to 25 and 10 to 15 can also be incorporated in the marketing strategy. This is one of the really important questions in the questionnaire, as it tells GlaxoSmithKline their consumer's opinions on the possible price of Ribena.

  1. For this assignment I have been asked to produce a new marketing strategy for ...

    Publicity: Publicity is gained by being newsworthy. As such it is never quite under the control of the marketing team. It depends upon what others say about the product or organisation. The significant different between advertising and publicity are: ?

  2. This article describes how Kelloggs uses marketing research to contribute to the development of ...

    Ways to obtain this information includes reports from sales and regional representatives, trade journals and websites, industry reports/government statistics and also census data and public records. Qualitative- another way to gain information can be to use qualitative research this is includes, opinions or judgements on the product, subjective information and but can wide ranging and often difficult to analyse.

  1. M2 Explain the limitation of marketing research used to contribute to the development of ...

    Having a good budget is really important and beneficial for a business because it will help enlighten themselves about what is legal and illegal in their activities. Environmental In a business, Environmental factors can be affected with cost effectiveness because an organisation needs to know where and how their business

  2. Describe the limitations and constraints of marketing

    Goods sold by description must correspond to the description. For example: 1. A contract for the sale of a quantity of wooden staves for making barrels described the staves as being 1/2 an inch thick. Some of the staves delivered were not 1/2 an inch thick but very slightly out.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work