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In assembling this report, I will be investigating, and analysing the following aspects of my chosen "case study", which is Safeway Plc, illustrating "Business at work"...

Extracts from this document...

Introduction

Introduction As a component part of my ASVCE course in Business Studies, I have to investigate various forms of business enterprise and write a detailed report on one medium-sized or large business. In assembling this report, I will be investigating, and analysing the following aspects of my chosen "case study", which is Safeway Plc, illustrating "Business at work"... � Objectives of the organisation. � The organisation and structure of the business. � The organisational culture of the business. � Communication channels used by the business. � Methods of monitoring quality assessment and control. � Value added by the business. � The impact of ICT upon the internal and external communications of the business. My coursework will involve developing a detailed study of each of the above criteria related to Safeway Plc. I initially contacted various companies of my choice, including: HMV, Virgin, WHSmith, Asda, Heinz, Safeway, Tesco, Burton's Mensware, Next, Boots, Vodafone, Bulmers, Cadburys, Shoulers and Son, Walkers, Aston Martin, Sony, Rolls-Royce, Tommy Hilfiger and Ralph Lauren. I contacted all the above companies via my e-mail; I found this a very quick and easy method of contacting these companies and very productive in that I received many replies. I have chosen to investigate Safeway Plc, because I found that Safeway Plc was the clearest, most helpful, and the most resourceful. Most of the companies replied to me via post, as I stated that it would be more useful to me if they did this. This is because it gave me the chance to refer to particular parts of the company suitable for my research. What I need to investigate As mentioned above I need to examine Business objectives, Types of business, Organisational functions and structures, communication and Product quality & control. Business objectives These include: � Making a profit � Surviving � Increasing sales or market share � Providing services to the community � Producing high quality products or offering high quality services � Developing a skilled workforce � Fulfilling charitable or non-profit ...read more.

Middle

Environment As governments place environmental issues higher on their agendas companies too are making efforts to improve their practices either by complying with legislation or by paying particular attention to areas such as: - � Energy conservation � Waste management � Packaging development � Sustainability of raw materials Safeway Plc has an environmental philosophy "We strive to operate in harmony with the global environment and promote environmental protection as an integral part of our business activities" The implementation of Safeway's policy is the responsibility of the company's directors. The companies record in recognising its responsibility has resulted in a number of "FIRSTS" for example; way back ion 1971 Safeway was the first supermarket to introduce recycled carrier bags. It introduced the first bottle bank, supports the chair at The London Guildhall University for Environmental Policy + Management, and more recently Safeway converted some of its 600 strong vehicle fleet to Natural Gas. This ground breaking initiative was introduced to meet both environmental + community objectives. The vehicles produce fewer emissions thereby reducing pollution particularly in congested city areas. They are also significantly quieter than their diesel counterparts allowing deliveries to be made at night even in residential areas. e) Producing high quality products or high quality services A good example of this policy is the so-called "Best at fresh" "The growing strength of our fresh food offer - how we have made the product the hero, upgraded our ranges and helped suppliers achieve success in the market place." For example Safeway's passion for fresh food means that they are constantly improving their ranges, including the introduction of fresh pasta, a delicious patisserie range and a wide selection of fish and seafood. Safeway's new ways of merchandising have allowed their customers to see the freshness and quality of their products. Another good example of this policy is Safeway's "Customer service" "Giving Safeway people the skills to deliver first class customer service" The people who work in Safeway's stores are central to the delivery of their business goals. ...read more.

Conclusion

Applied research then takes forward the scientific discovery and attempts to develop it in a way that results in a saleable product. The development aspect of R&D uses the results from applied research to bring the product to the stage where it is marketable. The interaction of business functions I have considered each of the major functions of my organisation separately. However, it is the effective interaction of Safeway's business functions that is essential to the success of an organisation in attaining its objectives. As an example, consider how Safeway may respond to an enquiry from a potential customer. Assume that the customer is interested in placing a large order, but wants delivery quickly. This enquiry, if followed through to a sale, may involve all the business functions in different ways. � Marketing - responding to the initial enquiry, receiving and processing an order, distributing the product to the customer. � Administration - adding the customer's details to the IT system, passing on details to other departments within the business. � Finance - investigating the financial status of the customer, offering credit terms if appropriate, invoicing for payment. � Production - receiving details of order and meeting the customer's demands, liasing with marketing over delivery dates, rescheduling other production as required. � Human Resources - ensuring sufficient employees are available to meet the production requirements of the order, arranging overtime payments if necessary. � Research and Development - liasing with marketing over possible customer requirements and reactions to product supplied. A significant move has taken place recently within Safeway Plc where the H.O. function, which houses many of the departments above, has been renamed Stores Support Section. Thereby directing more focus on the stores themselves. Making the store in the community the most important visible aspect of Safeway Plc. Top of Form Jump to a Category Bottom of Form Main Categories (By Age) GCSE (14-16) A2 & A-Level (16-18) I.B. (16-18) Degree (18+) Users Log In Register View Saved Coursework About Coursework.Info About Coursework.Info Disclaimer Privacy Contact Us Win a Playstation 2! Enter Competition ...read more.

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