• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

In this analysis of Boeing we will analyse various structure of organisation, management, chain of command, production range, marketing strategy

Extracts from this document...

Introduction

´╗┐Table of content 1. Introduction??????????????????????????? 3 2. History of organization??????????????????????...5 3. Countries were organisation is working????????????????5 4. Culture?????????????????????????????.8 5. Type of organization??????????????????????.?..8 6. Employees???????????????????????????.....8 7. Boards Interaction with stakeholders?????????????????8 8. Conclusion???????????????????????..??..??9 9. Reference??????????????????????????..??9 ________________ Introduction. In this analysis of Boeing we will analyse various structure of organisation, management, chain of command, production range, marketing strategy , history of the organisation, its culture, employees and various other aspects. 1. A description and analysis of the organization. Boeing is the world?s leading aerospace company and the largest manufacturer of commercial jetliners and military aircraft combined, with capabilities in rotorcraft, electronic and communication systems, missiles, satellites, lurch vehicles and advance information and communication systems. It is supplying to customers in 145 countries around the world, and also are the number one U.S. exporter in terms of sale. Boeings works with more than 5200 supplies in 100 countries. The corporate headquarters are located in Chicago. The company is a publically traded corporation that is listed on the Dow Jones Industrial Average. The company comprises a number of divisions, with the major divisions Boeing Commercial Airplanes and the Integrated Defence System, Boeing Capital Corporation Phantom Works the advanced research and development unit and the Shared services Group that provides infrastructure services. ...read more.

Middle

May 9, 1917 the company was renamed the Boeing Airplane Company. William Boeing was studying at Yale University and then worked briefly in the timber industry, where the rich and gain knowledge about the manufacture of airplanes. Boeing was pressed into service during World War 1, and would continue as a military supplier throughout its history. During World War 2, Boeing builds a huge number of bombers. Many of those who work while the workers were women whose husbands have gone to war. In early March 1944 production was expanded, and each month produced more than 350 aircraft. To prevent the attack from the air, the roofs were covered with green plants and rustic items. In these war years, major airline companies in the U.S. combined. Developed by the Boeing B-17 bomber is also going to the factories Lockheed Aircraft Corporation and Douglas Aircraft Co and Glenn L. Martin Company. Become a leading producer of military and commercial aircraft. Undertook a series of strategic mergers and acquisitions to become the world?s largest most diversified aerospace company. Aerospace pioneers now part of the Boeing enterprises include: North American Aviation Mc Donell Douglas Rockwell International (space and defense business) ...read more.

Conclusion

7. Boards Interaction with stakeholders. The CEO and other corporate officers are responsible for establishing effective communications with the company`s stakeholders, including shareholders, customers, communities, employees, suppliers, creditors, governments and corporate partners. It is the policy of the Boeing that management speaks for the company. This policy doesn`t preclude independent directors from meeting with stakeholders, but it is the norm that, where appropriate, directors notify and consult with management before any such meeting. 8. Conclusion. Boeing is one of the world oldest and biggest aerospace companies. They produce various aircraft models for both citizen aviation and military aviation, and to this day Boeing is counted as a mark of quality, if a plane is made under that companies brand, it will serve the buyer for a long period of time. What may happen with Boeing in nearest future? So far the company was competitive and it does not seem that it is ready to give up. Boeing has all of the resources, knowledge, experience, skilful staff to make new planes and further evolve, as the worlds major aerospace company. 9. Reference: Browaeys, MJ. And Price, R. (2008) Understanding Cross Cultural Management, Prentice- Hall, London Eden, Paul, ed. Civil Aircraft Today: The World's Most Successful Commercial Aircraft. Amber Books Ltd., 2008 "Boeing. Annual Report 2010" (PDF). ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. Marked by a teacher

    Primark. The company I have chosen to look at is Primark, in this ...

    4 star(s)

    Instead of being left in the warehouse for the next season's sale, and taking up space, it reduces the item to try and get a sale hence clearing space for the next batch of stock. In each section in Primark stores, there is at least one reduced rail, which would be marked down.

  2. Marked by a teacher

    Business Culture & Strategy Analysis Of JD Wetherspoon

    4 star(s)

    Technology There are more entertainment elements. They have plasma screens and can show TV programmas. 2.1.2 SWOT analysis of 21th century Strength: * Alliance and Joint Venture Alliance and Join Venture play important roles in its operation. In 2000, it acquired the Lloyds pub chain consisting 10 pubs.

  1. Microsoft Case Study. Objectives, structure and marketing.

    There are many other reasons why Microsoft will be looking to advertise. It could be to gain a bigger customer base which would hopefully boost revenue. Marketing - On the other hand the role of marketing contributes to a business by setting targets for the business.

  2. Virgin Atlantic PESTLE analysis.

    to more efficient engines. Some of the technological influences that affect Virgin Atlantic are: * Use of ict * New machinery * e-commerce The use of ICT within business will influence any business hugely, this will majorly affect virgin Atlantic as they will be able to do more market research

  1. SWOT Analysis

    Yeo Hiap Seng Company website 2004. (2) Global Market Information Database 2006.* Table 3: F&N Company Product Mix Coca cola Sprite Season (Asian drinks) Sarsi Fruit Tree (fruit drinks) 100 plus F&N Fun Flavours -Coca cola -Coke light -Diet coke -Vanilla coke -Coca-cola Lime -Sprite -Sprite Remix -Sprite Ice -Soya

  2. Internal Analysis of "Ryanair-The "Southwest"of European Airlines" case

    Ryanair invested resource to establish website for passengers. It made passengers more convenient. Spending on advertising and promotions to expand its market is reduced as most advertising takes place on the website. There promotion is also used to sell excess capacity, such as two-for-one offers, which creates market awareness.

  1. Chick-fil-A corporate strategy

    Chick-fil-A began to grow for growth?s sake, not just for profit. Lastly, and most importantly, the chief emphasis will be on the people. This refers to both the customers and the employees of Chick-fil-A. These tenets have become the core competencies of the company, placing emphasis on what is best for the company and its customers.

  2. Suzlon Wind Power Company Analysis.

    Renewable: In the sense that behaviour must be repeatable. It urges its employees that the behaviours and the practices prescribed in the Code of Conduct should be repeatable day after day, in all circumstances, by everyone in the organization regardless of the located or activities carried out.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work