In this assignment I am going to produce two tables which detail you all the electronic and non-electronic methods of communication available to a business.

Introduction:

In this assignment I am going to produce two tables which detail you all the electronic and non-electronic methods of communication available to a business. I will also describe each method of electronic and non-electronic forms of communication and provide you with an example of when each method would be used in a business situation.

Audience requirements:

Below we will look at some of the reasons why changes might be necessary when selecting a method of communication and how you might meet the individual needs of your readers or audience.

Age and attention span:

Younger people can only concentrate for shorter periods of time, while older people and those who are more highly educated are usually better able to listen to a presentation or read for extended periods. Younger people respond well to visual stimuli, such as pictures, videos and models; therefore web-based communication methods or Power Point presentations can work well for such an audience.

Gender, ethnicity and age:

A good way to help your audience understand your message is to give examples or illustrate your explanations, but you may need to adapt theses to take account of your audience. Use examples relevant to them, which draw on the lives of the listeners, or reflect their experiences and interests. It’s preferable to use examples drawn form different ethnic backgrounds and which drawn from the experiences of both men and women in positive ways.

Accessibility:

You should consider the need to adapt your written communications or presentation materials to make them more accessible to your audience. There are different issues to consider when preparing verbal presentations for example; some individuals may have special needs that you should be aware of. You may need to adapt the environment so that those with special needs sit in appropriate positions in the room. For the people that are blind we have to produce a written document with the accessibility of brail writing and for the people who suffer from dyslexia we have to put some pictures and colours in their presentation so that it easy for them to interpret and understand the information.

Readability:

You may need to adapt the language that you use to suit your audience. Inexperienced people may prefer you to use simple language.

Interest:

Before selecting a communication method we might need to know how much the audience is interested in the topic you are to communicate about. If they are already keen to hear what you have to say, then you don’t need to work too hard, but sometimes audiences will need to be won over.

Legibility:

A legible document is one that is easy to read for the audience. There are several factors that can make a document more legible to the audience such as white space, font, font size, colour contrast and line spacing.

Distraction avoidance:

If you want to get your message through it’s important that the people in your audience are not distracted; this is especially true during oral presentations. So you will need to make sure that others are not disturbing you. Have another person ready to greet late-comers outside the room and avoid them entering the room inappropriately while you are talking; and make sure that all phones are switched off before you begin.