In this assignment I will define what marketing is, and I will identify a lot of things include what target market is, marketing mix, primary and secondary research. I will also mention some limitations and constraints on marketing plus concepts and princ

Authors Avatar

Introduction

In this assignment I will define what marketing is, and I will identify a lot of things include what target market is, marketing mix, primary and secondary research. I will also mention some limitations and constraints on marketing plus concepts and principles of marketing.    

About marketing

Marketing research will help business to collect information for which it aids them understand essential things on what consumers like to buy, their needs and views. Marketers need to find information about their customers and try to establish lasting relationship with customers in order to keep their custom. Additionally, by carrying out marketing, it will create products and services that would meet customers’ needs, and sells the products and services more effectively and efficiently than their competitors and it would give consumers the best value. Marketing would also, help organisation to study buying habits and preferences through the purchases of products and services they buy from the customers. Marketing fundamentally is about getting the products advertised in the right place at the right time and to the right people. It is important for the companies to develop their brand and make it known by the customers. They can make the products to be known through different types of advertising, they can advertise through televisions, radios leaflets, posters and internet to help them increase product awareness.  

Join now!

Marketing mix

When businesses market they would consider marketing mix. This is also, known as four Ps, which is product, price, place and promotion. This would help the business put products and services precisely on the right place, at the right price and at the correct point in time. Marketing mix is the best method when planning on marketing your products and services and it will help your business avoid some kind of selling mistakes, e.g., publishing and selling text books to students that have not been updated, this business would collapse as it is not selling the ...

This is a preview of the whole essay