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In this assignment I will define what marketing is, and I will identify a lot of things include what target market is, marketing mix, primary and secondary research. I will also mention some limitations and constraints on marketing plus concepts and princ

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Introduction

Introduction In this assignment I will define what marketing is, and I will identify a lot of things include what target market is, marketing mix, primary and secondary research. I will also mention some limitations and constraints on marketing plus concepts and principles of marketing. About marketing Marketing research will help business to collect information for which it aids them understand essential things on what consumers like to buy, their needs and views. Marketers need to find information about their customers and try to establish lasting relationship with customers in order to keep their custom. Additionally, by carrying out marketing, it will create products and services that would meet customers' needs, and sells the products and services more effectively and efficiently than their competitors and it would give consumers the best value. Marketing would also, help organisation to study buying habits and preferences through the purchases of products and services they buy from the customers. ...read more.

Middle

Product The product is considered on its type and style. Markers should make their products more appealing than their competitors. Therefore, before creating a product markers should make sure that the product would liked buy the customers, you could know if the customers like your product by, asking customers through, survey, questionnaires and so on. When producing products the business should what type of customers they have, what they need to buy and if their changing habits change, then they would need to consider how they can renew products in order to meet customers interests and needs. They would need to check which sales is failing, so that they can do anything before it gets worse. Pricing If your products are priced higher then it would be harder to build customers, and if it is cheap then you might not make a profit. It is important to research on consumers opinions about pricing, as then you will know how they value what they are looking for and what they want to pay. ...read more.

Conclusion

Sales promotion is used to in order to increase sales; this could be dome by making special offers and so on. Public relation involves developing excellent relationship with the public i.e. customers and staff. Business could also, promote their products through giving free samples to the customers, and when advertising they should consider the place where they could get the customers that they are targeting. Moreover, before advertising you should check that you have the costs that would meet your needs, for example, if you advertise a business on a television, it would cost more money, but if you can afford then it would make your products be known more. The concept of marketing mix would guide you to create a product that is needed to a particular group of people, then put the product on a place that these people visit regularly, at a price that matches the need of these people. Primary research would involve the business to do the research on their own, through surveys, interviews product testing, after gathering this nformation they would ...read more.

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