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In this essay I am going to be talking about McDonalds competitors and how they have affected and made McDonalds the company they are today.

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Competitors Every business in the world has a competitor to compete with in terms of product, price, function of the product and the form of the product. McDonalds competes with many restaurants around the world for customers to come and spend their money on food and drink. McDonalds are not just competing with other fast food brands; they are also competing with worldwide restaurants to for fill their aim 'to be the first choice when eating out'. They are competing with brands such as Frankie and Benny's, Pizza Hut and Nando's. These restaurants offer different types of food than McDonalds and a different type of service. The food they offer is not fast food; these restaurants are not competing to give the customer a quick service unlike McDonalds. They serve different products such as pizza, chicken in different forms, pasta and many more. These restaurants would be considered to be more the healthier option opposed to McDonalds for customers, however this is one of the main aspects McDonalds are trying to change. In this essay I am going to be talking about McDonalds competitors and how they have affected and made McDonalds the company they are today. Competition means 'the process of trying to win or do better than others' in this case McDonalds competing for customers over other brands of restaurants and fast food industries. ...read more.


Ways in which McDonalds do this include: * Price - they lower the price of their products which are cheaper or at a similar price to the other competitors (pound saver menu). * Promotion - they try to promote the brand and products as best as they can to bring in more customers and to maximize revenue, such as TV adverts and sponsors such as Olympics and football. * Customer service - each brand wants to make their customer service as good as possible to ensure that the customers have a good meal and would like to come back in the future. To do this they need the motivation of the employees to be high so they serve everyone with a smile and be polite. In particular McDonalds give the employees certain bonuses like extra money and free health care. * Facilities - in each branch the brands want the customers to be comfortable and have an enjoyable time. The restaurants need to be clean and keep a high standard of comfort to ensure the satisfaction of the customers. * Extra facilities - McDonalds offer certain extra facilities to the customers to attract them to the store; one of the extras they use is a Wi-Fi facility to mainly target students and working business people, also they have recently put in place the opening of 24 hour stores worldwide. ...read more.


2 Burger King, Paul said. "They're becoming their own hardest example to follow. Let's give them credit for a good month in light of what's going on in the industry," said Paul. "Their innovativeness with the menu and putting the marketing muscle behind it is part of their formula that's really working for them. Evidence 3: 2008 highlights Looking at the facts and reviews of these three items of evidence it clearly shows how well the brand McDonalds is doing. Each piece of evidence here has been copied and pasted straight from the site it was written. The first piece was from a teenager who had grown up with McDonalds all through her life and loved it. This shows how well McDonalds can target families, children and teenagers. Now looking at the next piece of evidence it shows how well McDonalds have kept the sales rates up, also to show how much they have increased. Again the last piece of evidence shows how well they have increased their global comparable sales, total revenue and the amount of cash returned to the shareholders. All these different points show us that they are the best fast food organisation in the world, with the good aspects of McDonalds that I included earlier I my task such as the staff benefits, customer service and prices will all help them reach their main aim 'to be the first choice when eating out'. ?? ?? ?? ?? Unit 1: McDonalds competitors Michael Peasgood ...read more.

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