Topshop owns the world's largest fashion store at London's Oxford Circus. Selling affordable and trendy British high street fashion, Topshop was recently named Fashion Retailer of the Year for two years running. One of the reasons that Topshop is so successful is that it makes you the customer comfortable and sees shopping as entertainment and the unique Topshop experience also has a café, radio station, nail bar, a vintage range, Topshop TV channel, VIP changing rooms and personal style advisor, the flagship Oxford Circus store introduces, on average, 300 new lines a year and attracts 180,000 visitors each week.
B)What is the sector, scale and size of Topshop?
TOPSHOP is a private limited company owned by ‘The Arcadia Group’. Topshop is in the public sector and the tertairy sector. The business has 13% of the market share and have 290 shops in the UK they are also opening shops in France and New York which will be open at the end of 2006. Topshop has just over 25 000 employees, but Topshop doesn't have different size shops. All the shops are located in the city centre. TOPSHOP is a global business. As every other business it has competition e.g. Rivers Island, Marks and Spencer and Moschino but Topshop's clothes are cheaper then some high street fashion store thats why Topshop had a profit of 3.3. billion last year. (oct 2005)
C)What are the aims and objectives of Topshop? The core value of TOPSHOP is as following.
''Our mission is to:
a) Provide high standards of service to our customers at competitive prices while always striving to exceed our customers' expectations.
b) Achieve consistent and competitive growth in profits through excellence.''
Fundamental to the success Top Shop Co Ltd are their core values:
''People: Our people are the source of our strength. Empowerment and teamwork are our core human values.
Products: Our products are shaped to meet our customers’ requirements and are continuously improved to satisfy the emerging new markets.
Suppliers: Our suppliers are our key partners and we require them to provide high quality finished products in accordance with customers’ needs.
Profits: Profits are the ultimate measure of how efficiently we provide our customers with the best products to meet their needsGet higher profit.
· Be the most successful retail shop.
· To be known all around the globe
· Increase our market share to 14% by June 2007''
D) The main business activities of the business
Human recourse- Are staff, are the employees that work Topshop believe that they have the best staff and that they are trained for the job that they have got.’I feel that I am justified to say that we have by far the most experienced staff e.g. managers, checkout staff , Our employees are very capable of turning round our fortunes’.
Sales- Their sales are going up especially as they attract over 180.000 customer each week and their sales of last year 2005 were so high that the company got a profit of 3.3 billion.
Marketing- the marketing group are also part of the staff they ensure that Topshop is know, seen, and heard about by future customers. If Topshop didn't have a marketing group people would only see it and hearing a bout a brand makes the brand well kown and
