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In this section I am going to rank the factors which have affected the success of Waitrose. I am going to rank the following: Price, Place, Promotion, Product, Enterprise Skills and Team Working.

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Introduction

Factors Contributing to the Success of Waitrose - In this section I am going to rank the factors which have affected the success of Waitrose. I am going to rank the following: Price, Place, Promotion, Product, Enterprise Skills and Team Working. The factors are going to be ranked based on importance, factor one being the most important and 6 being the least. Factor Ranking Reason Product 1 This is the most important factor for the success of Waitrose over the past years as the qualities of their products are very high and are very 'premium priced'. The quality of the products Waitrose provide to their customers is what has distinguished them from supermarkets such as Asda, Tesco and Sainsbury's. The Waitrose products have been sourced from the highest quality produce which has been emphasised by the company itself on its website. ...read more.

Middle

Over the past year, the Waitrose promotion deal has helped them increase their sells as more people are shopping at Waitrose now their prices are similar to its competitors. This is an important factor to the success of Waitrose as the way products are promoted can effect how customers think and increase sells. Price 3 This is also an important factor which has contributed to the success of Waitrose. The Waitrose premium price has been a success in one way as the Waitrose customers believe that the price of the products is justified by the quality the products. The price of the Waitrose products has had a massive contribution of the success of Waitrose but has also had a massive effect on the minor downturn of Waitrose as the credit crunch started to affect many customers; they are doing less shopping at Waitrose in order to save money. ...read more.

Conclusion

The high level of enterprise skills at Waitrose has enabled them to understand the customers and partners needs from the business. And has helped them have the best customer service. And the best partner's development programme which makes the partners feel fulfilled at work. Team Working 6 This is another important factor which has contributed to the success of Waitrose. All the partners at Waitrose work together and there is good communication better the partners. This has an overall effect on Waitrose as it increases the quality of customer service, makes work more efficient and makes team bond together to give better input. the good team work is all down to the amount of work Waitrose put into improving meeting , social outings and parties which are organised to help the partners socialise more with each other but this does not work all the times as sometimes the partners just socialise with their main mates. ...read more.

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