In this section I am going to rank the factors which have affected the success of Waitrose. I am going to rank the following: Price, Place, Promotion, Product, Enterprise Skills and Team Working.

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Factors Contributing to the Success of Waitrose – In this section I am going to rank the factors which have affected the success of Waitrose. I am going to rank the following: Price, Place, Promotion, Product, Enterprise Skills and Team Working. The factors are going to be ranked based on importance, factor one being the most important and 6 being the least. Factor Ranking Reason Product 1This is the most important factor for the success of Waitrose over the past years as the qualities of their products are very high and are very ‘premium priced’.  The quality of the products Waitrose provide to their customers is what has distinguished them from supermarkets such as Asda, Tesco and Sainsbury’s. The Waitrose products have been sourced from the highest quality produce which has been emphasised by the company itself on its website. This has been
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recognised by the magazine which? As Waitrose have been awarded top retailer for product and customer service. This has been the main reason for the success of Waitrose; the high prices are justified by the quality of their product. Customers are willing the pay that bit extra as they know that the product they are buying is very high quality. This has been justified as from my primary research as from the question ‘Do you think Waitrose high prices are justified by the quality of their products? , most of the customers I asked answered ‘yes’.Promotion 2This is the second ...

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