• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

In this task I will describe the role of advertising agencies and the media in the development of a successful promotional campaign. My selected organisation is McDonalds.

Extracts from this document...

Introduction

In this task I will describe the role of advertising agencies and the media in the development of a successful promotional campaign. My selected organisation is McDonalds. Advertising: Advertising, either written or oral, is an attempt to sell something whether it's a product or service. It informs and convinces consumers to buy a certain product, while persuading them that the product is the best. Advertising can take the form of radio, TV, magazines, internet and more. The people responsible for creating adverts are the advertising agencies. McDonalds hire advertising agencies to help them enhance the company's reputation as the largest hamburger fast food chain the world What Advertising Agencies do? The first thing that advertising agencies do is to identify McDonalds goals, targets audience and product. Knowing this information help them with planning and creating an effective advert for the company. ...read more.

Middle

They have special people who work together to create effective promotional campaigns and advertisements. McDonalds Promotion: being one of the biggest hamburger fast food chains in the world and a multi national company, it still needs to do promotions to help boost up sales figures and bring in new customers. The current promotional campaign they are doing is "Easy win Monopoly". This promotional campaign started on the 28th of February 2010. This promotional campaign is aimed at people over 16 and it gives all customers over the age of 16 the chance of winning prizes every time they purchase food from McDonalds. Prizes vary from a fiat 500, �500k Home entertainment system Air tour holidaysNintendo Wii console HG Hair Vouchers They have loads of other prizes as well. In order for customers to win these, they have to go in any McDonald's restaurant to purchase something. ...read more.

Conclusion

McDonalds do this by advertising in advance. Before a promotional campaign starts, McDonalds' start advertising to inform people of when the promotional offer is going to start. This advertising is done mostly through TV. All of their advertisements are shown on popular channels such as channel 4, channel 5 and ITV. Their advertisements are shown during peak times, when people are most likely to watch TV. A promotional campaign advertisement is not designed to make people aware of the company, not to make customers aware of the promotional offer that is going on. McDonalds also carry out advertising in their stores. This is also very effective as when customers see the advertisement inshore and they need more information, they can easily ask a member of staff. Big banners are displayed in store and posters are also given distributed on food trays which customers use to eat on. Media plays a big role in making McDonalds' promotional campaign a success as it helps its customers to know what is going on. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Design a promotional campaign for a Sandwhich bar.

    It is an easy process but deserves a lot of planning. By planning we would determine what communication channels is most beneficial, e.g, face to face meeting, telephone contact 3. Promotional/advertising objectives. Advertising objectives are the communication tasks to be accomplished with specific customers that a company is trying to reach during a particular time frame.

  2. This assignment will be evaluating the contribution of relationship marketing activities and will also ...

    Therefore, their gap analysis will always be closer together as they already have a strong market share in their current market. Ishikawa (fishbone analysis) The Ishikawa diagrams, also known as the fishbone analysis, is a process that is commonly used by organisations as it allows them to find out where their potential problems are and the source of the problem.

  1. Describe the Social Implications of Business Ethics Facing A Selected Business In

    requirement for the employee to sign up for the email service and should not use the email service for personal use. Some businesses tend to overstep the boundaries and may do things which may not seem ethically correct such as firing employees for matters that did not happen during working hours or do not affect the business.

  2. Business Studies Company Profile

    BMW recognize it as a good way to get there brand noticed, if they sponsor charity events then they'll get a lot of good press too. The main area BMW sponsor is the formula 1, it gathers huge crowds onto stadiums and stands, and millions more watch the events on television.

  1. I am going to be writing about the concepts of marketing distinctiveness of the ...

    As their service is really good and the minute someone drops a drink they clean it and also provide you with another drink. The sales of goods ACT 1979 Is just a law made by individuals to give a customer the right to return the products and get a refund

  2. Evaluate how effective McDonalds are when marketing their products.

    McDonalds is an iconic brand and studies have been done in America were it shows that children are more likely able to identify Ronald McDonald than Jesus (Sourced from documentary on channel 4 supersize me). This just shows how big McDonalds is and how successful they are at marketing this is mainly due to branding.

  1. Costa & McDonalds Marketing Plans

    At the time of writing this McDonald?s are in 119 countries and have 35,000 locations. Product development - This involves taking a new product and devolving it in existing markets. This is has a moderate risk of all four strategies.

  2. Explain the role of advertising agencies in the development of a selected product/service.

    Creation of an ad is the responsibility of the copywriters and the art department decides how the ad should look. Finance and Accounts: A typical advertising agency always has finance and accounts to control the budgets Thus, it has to perform various functions such as accounting, finance, human resources etc.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work