Information Systems Management with E-Commerce Applications

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Central Queensland University

Faculty of Informatics and Communication

COIS13034

Information Systems Management

with E-Commerce Applications

Winter Term (T3) 2004

Assessment item 1 – Written Paper

Case Study on

NTT DoCoMo (Japan Telecommunication Company)

Lecturer:                Santoso Wibowo

Due date:                Monday, 6th of September 5, 2004

Weighting:                 30%

Length:                 3000 words

Written By:                S0039470         Mei Wei Michelle Chen

Executive Summary

Should contain outcome / recommendations of the report

1/3 page

eg on page 31


Table of Content

        

5.6         Impact of Information Systems and Technology on each E-commerce

        

6.2         The Essential Components of Networked Computing


1                Introduction

The aim of this report is going to discuss the utilization of Information Systems within organizations. Relevant core issues of Information Systems and Information Technology to business will be addressed in four different aspects as the following:

  1. Relationships between business, the community and the individual
  2. The major Pressures in the business environment and the major organizational responses to them
  3. Impact of Information Systems and Technology on each E-commerce components
  4. Roles / Components / Infrastructures of Networked Computing in the Business Environment

General arguments on those issues will be mentioned first in each section below. However, NTT DoCoMo, a Japanese telecommunication company, will be employed as a case study to further demonstrate the implementation on each issue. As a result, it concludes how NTT DoCoMo has responded to its Information System into their business paradigm.

2                Company Profile

A Japanese telecommunication company called NTT DoCoMo is chosen as the case study in this report.

2.1                Why chose NTT DoCoMo?

On the list of “World’s 400 Best Big Companies” published by the Forbes.com, (Forbes.com April 10th, 2003) NTT DoCoMo is 11th after Cisco Systems. It is interesting because Japan is the only Asian country that ranks in the top fifteen. Other than the United States and United Kingdom companies, Japanese company is the first that stands a place on the list. For a small nation like Japan with approximately 127 millions of population (People Facts December 30th, 2001), NTT DoCoMo has a market cap of $94,341 mil, which is more than one third of the top 1 company, Microsoft. Thus, it is decided to choose NTT DoCoMo and look into how it responded to the Information Systems into its business archetype and leads to its success.


The World's Best Big Companies (2003)

(Forbes.com April 10th, 2003)

2.2                What NTT DoCoMo do?

NTT DoCoMo is the world's leading mobile communications company that originates from Japan. It has more than 48 million customers. Generally speaking, its primary activity is to provide wireless voice and data communications to its subscribers. However, the company provides a wide variety of leading-edge mobile multimedia services. “These include i-mode®, the world's most popular mobile internet service, which provides e-mail and internet access to over 41 million subscribers, and FOMA®, launched in 2001 as the world's first 3G mobile service based on W-CDMA…. In addition to wholly owned subsidiaries in Europe and North America, the company is expanding its global reach through strategic alliances with mobile and multimedia service providers in Asia-Pacific, Europe and North America.” (NTT DoCoMo May 21st, 2004)

2.3                What is their vision for the future?

NTT DoCoMo’s corporate vision is to look forward to a worldwide mobile communications market three times the size of today’s by the year of 2010. It believes the future mobile communication market will be dominated by multimedia rather than just voice transmissions. They wish to draw a future picture of new culture for their customers. The picture of their “new global communications culture” is in which “people everywhere will use mobile terminals to access multimedia services through a borderless global network. They will also be able to communicate seamlessly with each other, anytime and anywhere, using hundreds of futuristic services such as wireless videophone and videoconferencing. “(NTT DoCoMo 25th August, 2004)

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                Furthermore, within the next several years, NTT DoCoMo wish to achieve controlling home automation systems by displaying security monitor images on the cellular terminal displays. Hence, on the way home from work, customers will be able to connect to home automation systems and turn on appliances such as lights and air conditioners through their cellular terminal displays. They can also check the contents of their refrigerators and the expiration dates of products on the shelves and order supplies as well as pay for them with electronic wallets.


3                Relationship between IT & business/Individuals/ Society

3.1                Advantages & ...

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