Part of The Student Room Group

  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

internal and external constraints

Extracts from this document...

Introduction

Introduction on external and internal constraints An internal constraint is usually within the control of the business. An external constraint is outside the business and is difficult to control, if at all. Often internal and external constraints go hand in hand and there is a fine dividing line between them. For example interest rates are an external constraint and this causes an internal constraint in that it makes the borrowing money more expensive for the business. Internal constraints - these are factors within the control of the business that are restricting it achieving its objectives. The main internal constraints are: Finance - has the business enough money to be able to finance growth? ...read more.

Middle

The affects of external constraints are; changing consumers tastes People want new products and services as soon as they come on to the market. They like to change to match whatever is trendy at the time. If this happens then a business may find its sales fall and it may no longer be profitable or not even survive. competitors' actions Businesses bring out new products all the time to try to compete. They launch new advertising campaigns and promotions to win over competitors customers. If consumers start to buy the new products because of competitors' actions then unless there is a counter campaign some businesses may loose customers and no longer be profitable or not even survive. ...read more.

Conclusion

legal constraints All organisations have to make sure they operate within the laws of the land. If they don't then the government has measures which it may use that could stop the business trading. social attitudes As people become more aware of how pollution affects the environment they start to buy products that are environmentally friendly. This in turn may lead to organisations which pollute not SURVIVING due to pressure groups making consumers aware of these issues. pressure groups As people become more aware of how pollution affects the environment they start to buy products that are environmentally friendly. This in turn may lead to organisations which pollute not SURVIVING due to pressure groups making consumers aware of these issues. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

or


Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. M3: Analyse how external factors have impacted on the two contrasting organisations

    Source (http://money.cnn.com/magazines/fortune/global500/2009/snapshots/6719.html) From this we can see that BMW employees over 100,041 employees which tells us that the company has quite allot of employees which affects the political factor so the stakeholders are interested such as the government as they will have more people paying tax rather than gaining benefits

  2. Marketing Aims and Objectives - with examples from major companies.

    Improving the competitive edge will involve carrying out activities which will put the business ahead of their competition and at a slight advantage. For example, creating similar products at a cheaper manufacturing price and selling for lower amounts, increasing sales, profits and getting ahead of competition.

  1. I am going to be writing about the concepts of marketing distinctiveness of the ...

    Nowadays with the development of technology it can be reached through the internet. So even if you live in a country that hasn't got the specific product, you still might be able to buy the product through its website if it's a national store such as Sainsbury.

  2. Mcdonalds. For this unit I will need to produce a portfolio of work investigating ...

    The policy is: > To recruit people who have a positive attitude towards customers, themselves and other employees and who are capable of delivering the highest standards of quality, service and cleanliness to customers > To ensure that employees and potential employees are selected, trained, promoted and treated on the

  1. Unit 2 Investigating business

    We aim to provide services to our customers at low cost but still using good quality products. Our objectives are too: * Improve my product * Provide new offers * More exotic food The customers will also need to let the cooks know what time they will need to arrive

  2. Applied Business Unit 2 Coursework

    The business advisors job advert was the second best as it complied with most of the essential criteria. The only bad thing about this particular job advert is that it does not have a logo. This lets the appearance of the advert down.

  1. Describe the limitations and constraints of marketing

    There was nothing wrong with the quality of the wood and they could still be used for the intended purpose of making barrels. The buyer rejected the goods as the price of wood had fallen and he could purchase them cheaper elsewhere.

  2. Research into Business Plans

    This is one of the main features with a business plan covers and helps the owner. If the owner of the business to be doesn?t know how to run the business or what stages there are to setting the business up, they are not going to be able to run

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work