• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

internal & external customers

Extracts from this document...

Introduction

IKEA is founded by Ingvar Kamprad. He was born in Smaland in the south of Sweden. He was raised on a farm called Elmtaryd near the small village of Agunnaryd. His father gave him a gift when he was 17 for succeeding in his studies. The gift was used to establish his business. The name 'IKEA' was formed from the founder's initials (IK) Ingvar Kamprad plus the letters of Elmtaryd Agunnaryd the farm and village where he was raised. IKEA sells low price products, including furniture, accessories, bathrooms and kitchens at retail stores around the world. All other IKEA products include storage furniture, TV solutions, small storage, sofas & armchairs, tables & desks, chairs, lighting, decoration & mirrors, floors, textiles & rugs, pets equipments, beds & mattresses, cooking & eating, furniture care & hardware, kitchen cabinets & appliances, bathroom furniture, clothes storage, children's IKEA and safety products. ...read more.

Middle

Other benefit includes access to business direct where you can be able to purchase over the telephone. > They also offer job opportunities for interested customers who are capable of working in the retail environment; they are able to train students and people who are willing to work in the retail business. Internal Customer: Internal customers are customers that work within a business. They are staff that work in the company who need support to fulfil their expectation to the customer. However, to be able to meet the customers requirement they need cooperation to be able to work as a team. If by any reason you cannot respond to a request then your colleague should be able to respond. External Customer: These are customers that work outside the organisation who are the consumer of the product which means that their needs ...read more.

Conclusion

> Bonuses > Benefits. > Good pay. Type of External Customers Needs Expectations Young people and Adult > Satisfied with your products or services. > They need you to understand their needs. > Good value for money. > Responsive. > Polite. Business customers > They need financial needs, after sales service. > They need response to their queries. > They expect prompt response to their request. > They expect to be treated in a more professional manner. > Professional service. Family > Good customer service assistance. > To respond to their enquiries. > After sales service. > Dedicated attention. > Not to be passed around > Treat with respect and with a friendly approach. Disabled customers > They need information about the product. > They need to be provided with efficient service. > They expect to be taken seriously. > To be treat with respect and helpful. ?? ?? ?? ?? Unit 2: Developing Customer Relations. P1. Tope Ogunsanya ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. BTEC BUSINESS UNIT 2

    This means that when an employer asks a member of staff to do a small job for him/her the employee must do it. This is only if the job is sensible and work related. The job asked to do should be something that is related to the employee's job as

  2. Mcdonalds. For this unit I will need to produce a portfolio of work investigating ...

    The marketing mix is a term used to identify the four main P's > Product-targeting the marketing and making the product appropriate to the market segment All products go through a Product Life Cycle demonstrated below > Price- the price of the product > Promotion- point of sale promotion, advertising, sponsorships.

  1. Applied Business Unit 2 Coursework

    The majority of the person specifications that I analysed showed in some way, whether the qualifications, attributes and qualities were desirable or essential. I think that this is very important because then the candidate knows whether to apply or not, if for example he met some of the qualities, attributes

  2. Applied Business Studies

    want to fall just as it starts up, I will be very wary of my accounts, and I will manage my money well. - To increase the business' profit within the first year - All businesses want to increase their profits, as without money, they cannot do anything with the business.

  1. Investigating business

    hydrogenated fats from our own-brand products by January 2007 Target met They will reduce salt in our own-brand products in line with targets for each category as defined by the FSA On target They will grow their healthy range, 'Be Good To Yourself', by 10% in 06/07 'Be Good To

  2. Unit 2 Investigating business

    A business aim is like the goal of what the business wants to achieve. It may have several aims which they hope to achieve. Other businesses aims are too survive which you will need if your business is too grow bigger in the years too come.

  1. unit 2 recruitment in the work place

    The presentation could be anything depending on the skills the candidate has, but by producing a presentation the organisation will be able to see how well the candidate has performed. Some organisation might ask for many other things, such as a training period, if they pass they will be offered otherwise not.

  2. Research into Business Plans

    Goals and Objectives: These were outlined above but consist of two main aims. - To break even within first year of trading. - To employ a part time member of staff in the second year of trading. - To attend college on a day release basis to gain the AAT qualifications.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work