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Internet Marketing

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Introduction

Internet marketing Internet marketing can assist companies to actually deliver their strategy, unlike traditional marketing communication media- TV, Radio and printed materials. Individual customers choose to visit a website when they feel like doing so. So, on the web, marketing message is always delivered on a one to one basis. Internet marketers use a number of techniques to take advantage of this. They re-mix the seven Ps to offer deferent tactics. Online Promotion: Promotion on the internet spreads widely. It relies on a combination of methods. - Search engine optimisation- register with the big search engines such as Google, Yahoo! and make sure that the website contains the correct keywords so the site appears high up in the relevant searches that people do. ...read more.

Middle

- Increasing information and product impact There are obvious limitations in offering physical product for sale online. Depending on the product customers may prefer to examine the look and feel of products, the web allows businesses to compensate for this by extending products with added information and impact. Extended online products are done by: * Extensive product endorsements from previous customers. * List of customers. * Warranties. * Money back offer. * Additional customers back up services. * Cross-selling of related or complementary products * Offering expert advice. Website usually offer detailed product information- including images and customer interaction- allowing customers to compare features, prices and costs. Reaching Wider Markets: A glance at the table showing European internet usage is enough to show that by using the internet a business can instantly achieve a far wider and more distant geographic reach than by using other means of marketing. ...read more.

Conclusion

This gives them an advantage because they can compare prices easily between many potential suppliers. Prices are stored digitally in databases, and software (robot shoppers, shopping bots, or price search engines) is used to search for the best prices available on the web. (see www.kelkoo.com). Some sites such as the BBC's internet shopping service at the www.beeb.com provide instant price comparisons, and at www.letsbuyit.com customers can join together in order to lower prices. This has the effect of giving the customers much greater bargaining powers. Instead of prices being set by businesses and passively received by the market, the internet is capable of turning this situation upside down. Priceline.co.uk allows customers to set their own prices, and at several online auction sites such as eBay, consumers are able to place bids for consumer product after viewing the minimum (reserve) price acceptable to the seller. ...read more.

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