Internship project in travel agency "Excursus" of Lithuania. PEST and SWOT analysis.

Authors Avatar by gabijola (student)

                 

                                   

          Zealand Institute of Business and Technology Campus Køge

                       

                        Service, hospitality and tourism management student:

                        Gabija Krukonyte

                                          Internship project

                                  Travel organizer agency “Excursus”

                                               2012/11/08

                                                      Køge

                                           

                                                      2012

                                           Table of contents

  1. Introduction……………………………………………………………………3
  2. Travel agency “Excursus” information……………………………………...3
  3. P.E.S.T analysis of “Excursus”……………………………………………….5
  4. S.W.O.T analysis of “Excursus”………………………………………………8
  5. Marketing communications analysis of “Excursus”…………………………9
  6. Appendix………………………………………………………………………15
  • 6.1 LogBook…………………………………………………………...15
  • 6.2 Action plan………………………………………………………..16
  • 6.3 Final project problem formulation……………………………..16

                                               1.  Introduction

I owe a great many thanks to a great many people who helped and supported me during my internship. As is written in my regulation the third semester of my studies is an internship. I choose Travel organizer agency as my internship company in my hometown Kaunas. The internship takes 13 weeks. The time during my internship was wonderful, because I had the opportunity to work in different occupations include travel organizer, guide position. Thanks and appreciation to the helpful people at “Excursus” for their support I would also thank my Institute and my college members without whom this project would have been a distant reality. I also thanks to my family and friends.

            2. Travel agency “Excursus” information

Travel Agency "Excursus" was founded in 1996. Type of organization and ownership form: limited liability company, a private organization. The company was founded in discovering a niche market - trips for children, two-minded effort. It was the first company providing travel services organization for children. "Excursus" corresponds to the tourism agency requirements, are registered with the Lithuanian Tourism of the Republic of services and resources to register and to provide travel services. A travel agent "Excursus" is the Lithuanian Tourism Association.

UAB "Excursus" is located in the Old Town of Kaunas. This is the tour headquarters and sales offices. The company has a branch in Vilnius, which is located in the sales department.

Agency developed linear - headquarters (functional) organization. Tourism department as a functional area has its own qualified guide, who heads the specific functions of the department, staff members report directly to the Director.

The company now employs about 50 people. Permanently employed staff of eleven, three of the Vilnius branch. Drivers - managers, accountant and head of tourism directly subordinate to the Director. Tourism department working for tour operators and tour guides subordinate departments. As far as travel agency depends on the time of year, and travel intensity. Winter time usually works 3-9, and during the summer of 35 travel guides.

"Excursus" has shaped the aspirations expressed in the Strategic Plan. Company:

Mission - to improve the existing and proposed service quality based on experience and taking into account customers 'and partners' needs, ensuring customer loyalty and value creation.

Vision - to become 100 percent leader in children's and youth travel market.

Credo - "Excursus" - Your child and your travel agency.

Slogan - "I adore the" Excursus "!

The company's activities consist of two main parts: its own product development and sales and major wholesalers in the country (Novaturas, Teztour) trips offered for sale.

Travel agency specializes in traveling for kids - abroad and in Lithuania. The company annually attracts more and more of the offered service users (from 2006 onwards. Consumers increased by a quarter).

      Travel agencies 'Excursus' main activities:

  • Cognitive - recreational travel by bus around Europe;
  • Trips in Lithuania;
  • International children's and youth camps in Europe;
  • Leisure air travel;
  • Individual travel arrangements;
  • Bus rent.

 

 

UAB "Excursus" key activities is a trip for kids and the whole family, children and youth international camps, travel long edges (Israel, Thailand, Mexico).

                                     

                                     3. P.E.S.T analysis of “Excursus”

2.2 Macro Environment Analysis

In order to work successfully in a constantly changing environment, the company must continuously monitor the environment. Macro-environment consists of: economic, social and cultural, political and legal, scientific and technological, the natural environment. Strategic analysis of the macro environment of the most widely used analytical technique called PEST (political - legal, economic, socio - cultural, technological factors) analysis. The company of these factors can not be influenced directly, but the business decisions they have an important influence (Pranulis, Pajuodis, Urbonavičius et al., 2000).

The political and legal environment. "Excursus", as well as other businesses operate in a legal political environment, down to specific rules, it is necessary to observe and be aware of these rules. Otherwise, the company may encounter difficulties. Legal - the political environment influences the company's business through a variety of laws, laws regulating the company's activities.

Ltd., Tourism, Financial accounting, tax laws governing business start-ups, their internal operations and the liquidation of the company relationships with customers, partners and competitors, contractual and legal responsibility. Tourism companies have to constantly keep track of the various legislative changes and adjust their activities to sustain the material or moral loss.

Law on Tourism is well defined tourism activities of the company and its requirements. If a change in the law firm would no longer claims to be a number of funds and effort to comply with the new.

Laws governing relationships with consumers, indicate the quality of service for which the direct responsibility of the service provider. If the quality of service does not meet the expectations of the timing of expected claims, compensation, conflict resolution techniques, and so on. The laws are designed to protect consumers that the company would miss them. Since users are not familiar with the laws, they can not keep track of developments, to assess correctly the quality of the goods, ie or the value of consistent quality.

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The main company's service users are children and young people, ie minors who are often going on trips without their parents or one of them. Therefore, they require notarized parental consent. Moreover, the country's accession to the European Union to develop a common EU internal market, which will ensure the free movement of persons, goods, services and capital, changed the entire legal system.

Competition governed by the laws regulating the relations between competitors and ensures fair pricing, good quality and greater choice. The continuing to be monitored by competitors, changes in their activity, in order to ensure fair conditions for ...

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