• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
Page
  1. 1
    1
  2. 2
    2
  3. 3
    3
  4. 4
    4
  5. 5
    5
  6. 6
    6
  7. 7
    7
  8. 8
    8
  9. 9
    9
  10. 10
    10
  11. 11
    11
  12. 12
    12
  13. 13
    13
  14. 14
    14
  15. 15
    15
  16. 16
    16
  17. 17
    17

Internship project in travel agency "Excursus" of Lithuania. PEST and SWOT analysis.

Extracts from this document...

Introduction

Zealand Institute of Business and Technology Campus Køge Service, hospitality and tourism management student: Gabija Krukonyte Internship project Travel organizer agency “Excursus” 2012/11/08 Køge 2012 Table of contents 1. Introduction……………………………………………………………………3 2. Travel agency “Excursus” information……………………………………...3 3. P.E.S.T analysis of “Excursus”……………………………………………….5 4. S.W.O.T analysis of “Excursus”………………………………………………8 5. Marketing communications analysis of “Excursus”…………………………9 6. Appendix………………………………………………………………………15 1. 6.1 LogBook…………………………………………………………...15 2. 6.2 Action plan………………………………………………………..16 3. 6.3 Final project problem formulation……………………………..16 1. Introduction I owe a great many thanks to a great many people who helped and supported me during my internship. As is written in my regulation the third semester of my studies is an internship. I choose Travel organizer agency as my internship company in my hometown Kaunas. The internship takes 13 weeks. The time during my internship was wonderful, because I had the opportunity to work in different occupations include travel organizer, guide position. Thanks and appreciation to the helpful people at “Excursus” for their support I would also thank my Institute and my college members without whom this project would have been a distant reality. I also thanks to my family and friends. 2. Travel agency “Excursus” information Travel Agency "Excursus" was founded in 1996. Type of organization and ownership form: limited liability company, a private organization. The company was founded in discovering a niche market - trips for children, two-minded effort. It was the first company providing travel services organization for children. "Excursus" corresponds to the tourism agency requirements, are registered with the Lithuanian Tourism of the Republic of services and resources to register and to provide travel services. A travel agent "Excursus" is the Lithuanian Tourism Association. UAB "Excursus" is located in the Old Town of Kaunas. This is the tour headquarters and sales offices. The company has a branch in Vilnius, which is located in the sales department. Agency developed linear - headquarters (functional) organization. Tourism department as a functional area has its own qualified guide, who heads the specific functions of the department, staff members report directly to the Director. ...read more.

Middle

? Market characterization geographical aspect - Lithuanian consumer market. Market size and growth rate. Travel agent "Excursus" specialization - a trip for kids and the whole family, children and youth international camps, but also deals with: ? Cognitive - recreational travel by bus around Europe; ? Sightseeing tours in Lithuania; ? International children's and youth camps in Europe; ? Leisure air travel; ? Personal travel arrangements; ? Bus rental (Neoplan - 122, Neoplan - 316 SH, Neoplan - 316 SH-L, Volvo) Activities of the Company consist of two main parts: its own product development and sales as well as large national wholesalers ("UAB" Teztour) trips offered for sale. Additional "Excursus" services can be called: ? Hotel reservations; ? Insurance services; ? Airline ticket sales; ? Car rentals abroad; "Excursus" is also working on pleasure trips to popular amusement parks (Germany, France, Italy, Denmark, the Netherlands, and others.), These trips range from 799 Lt to 2000 Lt., An international youth camp organized in Spain, Italy, Bulgaria, Slovakia , Turkey, Greece, (cost LT 1000-3300.) first started organizing trips to Lapland (with plans to began to develop other travel agency - Travel Philaret "," grain "), to organize educational trips for teachers and trips to Lithuania, groups of pupils and teams can offer a new quality tourism product - trips to Israel (offers 5 different types of routes). It is in demand and profitable direction (2007. Went 8 group turnover amounted to about 102 thousand. Lt) to be held for older people (40 to 80 years). Market trends. The country's current economic and political situation in the hope of better results. Recent indicators suggest that economic situation in Lithuania is relatively stable. Table 1. Indicator/ year 2000 2001 2002 2003 Unemployment rate % 15.4 17.4 13.8 9.3 GDP in the country million LT 44698 47498 50758 - GDP per capital, million LT 12 773 13 644 14 632 - Source: The authors concluded according to the Lithuanian Department of Statistics data. ...read more.

Conclusion

3 week Making decorations for the bus include variety decorations from color papers, such as flower, Halloween pumpkin, bat. 4 week Organize the trips around Baltic countries (Estonia, Latvia). 5 week Booking tickets in “Excursus” reservation system. 6 week Load the information to the “Excursus” web page. 7 week Prepare description about the trips in Europe. 8 week Communicate with different clients in the office. 9 week I was worked as a second Guide to the trip to Heide Park resort in Germany. I had to help for Guide during the entire trip include accommodation in Magdeburg hotel, Heide Park gaiety, amuse the passengers in the bus during the trip to back home. 10 week Answering to rings, and give the information to clients about the trips. 11 week Booking fly tickets. 12 week Collect data for the internship project. 13 week Starting to write internship report. 6.2 Action Plan I will expect very good internship, because I chose travel organizer agency “Excursus”. So it’s satisfying my knowledge from Z.I.B.A.T Campus Køge. During my 13 weeks of internship I had some really good surprises such as work as a Guide, also I had some bad surprises, and I was boring with a daily work with computer at the end of internship. 6.3 Final project problem formulation 1. Macroeconomic forecasts for future travel. 2. How to improve “Excursus” agency labor in the future tourism? 1. The discussion above has focused on the immediate recovery from recession and some of the trends which emerged in the period preceding it. However, it is also instructive to look forward. Oxford Economics (OE) undertakes regular forecasts of travel and tourism activity on behalf of the World Travel & Tourism Council (WTTC) and is calibrated using data and forecasts from OE’s global macroeconomic model on a group of core variables, including income growth and demographic changes. 1. What they have to improve in their work, trips organization, if they want to be a leader in future tourism. Which new possibilities will be in the future tourism? How to learn to go step by step with future. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. Marked by a teacher

    SWOT, PEST and Boston Matrix analysis for Sainsburys.

    4 star(s)

    * Introducing different pricing strategies that may appeal more to different customers may be a good way for Sainsbury's to attract a wider market. Product Development - This is the name given to s growth strategy where businesses aim to introduce new products to existing markets.

  2. Marked by a teacher

    Primark. The company I have chosen to look at is Primark, in this ...

    4 star(s)

    4.3 YIELD MANAGEMENT The company also looks at capacity control, by getting rid of old stock, in terms of approaches your could say its implemented a first in first out policy Naughton S (2002). With regards, to its lines that produced less sales, Primark's policy, believes in getting rid of it old stock as soon as possible.

  1. Asda - Company mission, philosophy, and goals. Overall purpose of the company, its stakeholders ...

    Changes in demand are caused by changes in price it is called as extension or contraction but price is not the only factor that causes changes in demand. There are other factors like. 1. Changes in income level. 2. Changes in consumer's taste.

  2. Virgin Atlantic PESTLE analysis.

    During the boom periods the economy will increase and there will be increase in GDP. During the bust periods the economy would then see a fall in GDP and an increase in unemployment. This affects Virgin Atlantic as if there is a bust people they would be looking for jobs

  1. Tesco Marketing Activities

    However this is not a possibility with observational research and the results/trends recorded tend to be very factual. Observational research was used in Tesco Monaghan to examine the direction which the majority of shoppers took. A member of a market research company examined a number of CCTV footage for the store spread over a year.

  2. PESTLE and SWOT analysis for Tesco.

    their strengths, for example when the board of directors decide that a certain manager is no longer helpful and is costing the company profits, then a skilful substitute manager should be addressed to the position. By making more use of the modern technology when Tesco sees any technology opportunity that

  1. SWOT Analysis

    Seng o JOM HEBOH of TV3. o Kuntum Nature Camp. * Less brands produce compare to F&N Company. Company * Produce new brand and Flavours such as Justea Bubble. * The sales are less than F&N Company. * Has wide distribution network in Malaysia.

  2. The international business environment of Apple Inc

    However in countries such as England there is a limit on how many hours a person is able to work for. The way people work will also have be culturally different. Some countries may force people to work in a very relaxed environment where as others may choose to work in a more pressurised environment.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work