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Internship project in travel agency "Excursus" of Lithuania. PEST and SWOT analysis.

Extracts from this document...

Introduction

Zealand Institute of Business and Technology Campus Køge Service, hospitality and tourism management student: Gabija Krukonyte Internship project Travel organizer agency “Excursus” 2012/11/08 Køge 2012 Table of contents 1. Introduction……………………………………………………………………3 2. Travel agency “Excursus” information……………………………………...3 3. P.E.S.T analysis of “Excursus”……………………………………………….5 4. S.W.O.T analysis of “Excursus”………………………………………………8 5. Marketing communications analysis of “Excursus”…………………………9 6. Appendix………………………………………………………………………15 1. 6.1 LogBook…………………………………………………………...15 2. 6.2 Action plan………………………………………………………..16 3. 6.3 Final project problem formulation……………………………..16 1. Introduction I owe a great many thanks to a great many people who helped and supported me during my internship. As is written in my regulation the third semester of my studies is an internship. I choose Travel organizer agency as my internship company in my hometown Kaunas. The internship takes 13 weeks. The time during my internship was wonderful, because I had the opportunity to work in different occupations include travel organizer, guide position. Thanks and appreciation to the helpful people at “Excursus” for their support I would also thank my Institute and my college members without whom this project would have been a distant reality. I also thanks to my family and friends. 2. Travel agency “Excursus” information Travel Agency "Excursus" was founded in 1996. Type of organization and ownership form: limited liability company, a private organization. The company was founded in discovering a niche market - trips for children, two-minded effort. It was the first company providing travel services organization for children. "Excursus" corresponds to the tourism agency requirements, are registered with the Lithuanian Tourism of the Republic of services and resources to register and to provide travel services. A travel agent "Excursus" is the Lithuanian Tourism Association. UAB "Excursus" is located in the Old Town of Kaunas. This is the tour headquarters and sales offices. The company has a branch in Vilnius, which is located in the sales department. Agency developed linear - headquarters (functional) organization. Tourism department as a functional area has its own qualified guide, who heads the specific functions of the department, staff members report directly to the Director. ...read more.

Middle

? Market characterization geographical aspect - Lithuanian consumer market. Market size and growth rate. Travel agent "Excursus" specialization - a trip for kids and the whole family, children and youth international camps, but also deals with: ? Cognitive - recreational travel by bus around Europe; ? Sightseeing tours in Lithuania; ? International children's and youth camps in Europe; ? Leisure air travel; ? Personal travel arrangements; ? Bus rental (Neoplan - 122, Neoplan - 316 SH, Neoplan - 316 SH-L, Volvo) Activities of the Company consist of two main parts: its own product development and sales as well as large national wholesalers ("UAB" Teztour) trips offered for sale. Additional "Excursus" services can be called: ? Hotel reservations; ? Insurance services; ? Airline ticket sales; ? Car rentals abroad; "Excursus" is also working on pleasure trips to popular amusement parks (Germany, France, Italy, Denmark, the Netherlands, and others.), These trips range from 799 Lt to 2000 Lt., An international youth camp organized in Spain, Italy, Bulgaria, Slovakia , Turkey, Greece, (cost LT 1000-3300.) first started organizing trips to Lapland (with plans to began to develop other travel agency - Travel Philaret "," grain "), to organize educational trips for teachers and trips to Lithuania, groups of pupils and teams can offer a new quality tourism product - trips to Israel (offers 5 different types of routes). It is in demand and profitable direction (2007. Went 8 group turnover amounted to about 102 thousand. Lt) to be held for older people (40 to 80 years). Market trends. The country's current economic and political situation in the hope of better results. Recent indicators suggest that economic situation in Lithuania is relatively stable. Table 1. Indicator/ year 2000 2001 2002 2003 Unemployment rate % 15.4 17.4 13.8 9.3 GDP in the country million LT 44698 47498 50758 - GDP per capital, million LT 12 773 13 644 14 632 - Source: The authors concluded according to the Lithuanian Department of Statistics data. ...read more.

Conclusion

3 week Making decorations for the bus include variety decorations from color papers, such as flower, Halloween pumpkin, bat. 4 week Organize the trips around Baltic countries (Estonia, Latvia). 5 week Booking tickets in “Excursus” reservation system. 6 week Load the information to the “Excursus” web page. 7 week Prepare description about the trips in Europe. 8 week Communicate with different clients in the office. 9 week I was worked as a second Guide to the trip to Heide Park resort in Germany. I had to help for Guide during the entire trip include accommodation in Magdeburg hotel, Heide Park gaiety, amuse the passengers in the bus during the trip to back home. 10 week Answering to rings, and give the information to clients about the trips. 11 week Booking fly tickets. 12 week Collect data for the internship project. 13 week Starting to write internship report. 6.2 Action Plan I will expect very good internship, because I chose travel organizer agency “Excursus”. So it’s satisfying my knowledge from Z.I.B.A.T Campus Køge. During my 13 weeks of internship I had some really good surprises such as work as a Guide, also I had some bad surprises, and I was boring with a daily work with computer at the end of internship. 6.3 Final project problem formulation 1. Macroeconomic forecasts for future travel. 2. How to improve “Excursus” agency labor in the future tourism? 1. The discussion above has focused on the immediate recovery from recession and some of the trends which emerged in the period preceding it. However, it is also instructive to look forward. Oxford Economics (OE) undertakes regular forecasts of travel and tourism activity on behalf of the World Travel & Tourism Council (WTTC) and is calibrated using data and forecasts from OE’s global macroeconomic model on a group of core variables, including income growth and demographic changes. 1. What they have to improve in their work, trips organization, if they want to be a leader in future tourism. Which new possibilities will be in the future tourism? How to learn to go step by step with future. ...read more.

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